Executive Director Meltwater Buzz

Niklas de Bésche Social Media in Norway

What is Meltwater Buzz?

•  Listen

•  Analyze

•  Engage

Why should we even care in Norway

2,5m 50k

350k 100k

Why it matters

Why it matters

Meltwater Future of Content Survey

5% 12% 24% 24% 24% 28%

44%

10% 10%

13% 14% 18% 18%

18%

16%

36% 13% 26%

32% 30%

24%

42%

20% 36% 22%

14% 16% 8% 27% 22%

14% 14% 12% 8% 6%

0%  

10%  

20%  

30%  

40%  

50%  

60%  

70%  

80%  

90%  

100%  

Visionaires

Followers

Catching up

Reluctants

Averse

More visionary More averse

Companies attitude to social media

•  International survey

•  450 companies across the world

•  Non-clients, across industries and sectors

• 

The importance of monitoring buzz around company / brand

Extremely Important 43%

Quite Important 41%

Neither Important / unimportant 9%

Not particularly Important

5%

Not at all Important 3%

Hmmm… "How do I get started? "- 8 straightforward tips

1: Start listening in

2: Define why

3: Strategy & playbook

4: Chose channels that suits your ”why”

5: Engage

6: ”Respond or not”

7: Measure your Social Media ROI

8: E

valu

ate

Client presentation

•  Bernt G Jessen

•  Adm. Direktør Mitsubishi Norge

• 

Sosiale  medier   &

 Mitsubishi  

Mål,  strategi og

handling  

Konsekvenser   for

 organisasjonen