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Web Shadow: 1. What someone finds when they look for you on the web. 2. The combination of an individuals online owned presence (social network profiles, blogs, personal websites) and their earned presence: what others say about them for instance on company websites, blogs, Twitter and wikis. (Etymology: derives from Jeff Jarviss term Google shadow, describing the search results for an individual.)
Tag: #webshadows
meandmywebshadow.com
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Royal Festival Hall : : March 5th, 2010
You & Your Web Shadow
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Sep 2009
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why write it?
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we shape our tools and then our tools shape us
http://goo.gl/oR8L
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What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century.
@hrheingold
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new literacies
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attention
critical consumption
participation
networks
presence
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attention
critical consumption
participation
networks
presence
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attention
critical consumption
participation
networks
presence
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attention
critical consumption
participation
networks
presence
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attention
critical consumption
participation
networks
presence
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a bit complex
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WMT
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your web shadow
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ever let something slip?
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IDF
http://goo.gl/WLcC
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drunken pirate
http://goo.gl/NhWy
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"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck
against the daily commute to San Jose and hating the work.
cisco fatty
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cisco fatty
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social web literacy =
reputation kryptonite?
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social web literacy =
social superpowers
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batman/superman
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an expanding sphere
Image: Bestario http://goo.gl/SWZq
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disrupt / absorb
Image (cc) dominik99
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its reached our relationships
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emerging norms
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how we think
Image: (cc) gingiber http://goo.gl/2MM8
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how we organise ourselves
Image: Bestario.org
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hard-nosed business version
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...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.
http://goo.gl/J2eq
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managing your web shadow
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why?
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sanity searches
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be best/first source of information about yourself
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be where people look
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be useful
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map your networks
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making the most of things
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brand shadows
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Image:http://fr.linkfluence.net/
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they live in networks
Image:http://fr.linkfluence.net/
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they are nodes in networks
Image:http://fr.linkfluence.net/
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brands are web shadows
Image:http://fr.linkfluence.net/
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S.T.O.P.
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serendipity engines
http://goo.gl/JrKP
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epilogue
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a confidence trick
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Sanity (not vanity) searches
Be best/first source of information
Draw a line between private & public
Tell your friends and family
Be present/useful in your networks
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More info:meandmywebshadow.com
Buy: bit.ly/wsbook
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Email:antony.mayfield@icrossing.co.uk
Sites: www.icrossing.co.uk
Blog: connect.icrossing.co.uk
Twitter: @amayfield / @icrossing_uk
Thank you
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