Client Event Presentation Norway 2011
-
Upload
alexander-hagen -
Category
Technology
-
view
218 -
download
4
description
Transcript of Client Event Presentation Norway 2011
![Page 1: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/1.jpg)
Executive Director Meltwater Buzz
Niklas de Bésche Social Media in Norway
![Page 2: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/2.jpg)
What is Meltwater Buzz?
• Listen
• Analyze
• Engage
![Page 3: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/3.jpg)
Why should we even care in Norway
2,5m 50k
350k 100k
![Page 4: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/4.jpg)
Why it matters
![Page 5: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/5.jpg)
Why it matters
![Page 6: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/6.jpg)
Meltwater Future of Content Survey
5% 12% 24% 24% 24% 28%
44%
10% 10%
13% 14% 18% 18%
18%
16%
36% 13% 26%
32% 30%
24%
42%
20% 36% 22%
14% 16% 8% 27% 22%
14% 14% 12% 8% 6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Visionaires
Followers
Catching up
Reluctants
Averse
More visionary More averse
Companies attitude to social media
• International survey
• 450 companies across the world
• Non-clients, across industries and sectors
•
![Page 7: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/7.jpg)
The importance of monitoring buzz around company / brand
Extremely Important 43%
Quite Important 41%
Neither Important / unimportant 9%
Not particularly Important
5%
Not at all Important 3%
![Page 8: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/8.jpg)
Hmmm… "How do I get started? "- 8 straightforward tips
![Page 9: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/9.jpg)
1: Start listening in
![Page 10: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/10.jpg)
2: Define why
![Page 11: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/11.jpg)
3: Strategy & playbook
![Page 12: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/12.jpg)
4: Chose channels that suits your ”why”
![Page 13: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/13.jpg)
5: Engage
![Page 14: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/14.jpg)
6: ”Respond or not”
![Page 15: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/15.jpg)
7: Measure your Social Media ROI
![Page 16: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/16.jpg)
8: E
valu
ate
![Page 17: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/17.jpg)
Client presentation
• Bernt G Jessen
• Adm. Direktør Mitsubishi Norge
•
![Page 18: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/18.jpg)
Sosiale medier &
Mitsubishi
![Page 19: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/19.jpg)
Mål, strategi og
handling
![Page 20: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/20.jpg)
![Page 21: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/21.jpg)
Konsekvenser for
organisasjonen
![Page 22: Client Event Presentation Norway 2011](https://reader034.fdocuments.in/reader034/viewer/2022051514/548bd6b8b479597e6a8b463b/html5/thumbnails/22.jpg)