Post on 06-Aug-2015
Cleaning Your Salesforce Database
by
George Schoemaker Senior Consultant
The State of Salesforce Report 2013-‐2014
• Bluewolf’s annual analysis of how the best companies use Salesforce.
• Based on data collected and analyzed in
collaboraHon with the MIT Sloan School of Management
Source: Bluewolf
What is Bad Data?
#1 No Data Entry Standards
#2 Incomplete Data
#3 Inconsistencies
#4 Misspellings
#5 AbbreviaHons
#6 PunctuaHon
Real Life Example State of Utah
• 25000 mailings • 30% return for bad formaYng • 40 cents per item • $3000 x 6 Hmes a year = $18000
Resources • See Bluewolf Report “State of Salesforce”
• See full training video:• Cleaning your Salesforce Database
• Contact Kyazma Business ConsulHng • events@kyazmallc.com • 801-‐505-‐6406