Post on 01-Dec-2014
description
ph.linkedin.com/in/rosamaeacosta
Ice Cream Marketing
Model
by:daPrime Sam Acosta
ph.linkedin.com/in/rosamaeacosta
Ice cream cone = marketing as a core business function
ph.linkedin.com/in/rosamaeacosta
identify
meet
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Marketing’s main objective is to identify and meet…
human
ph.linkedin.com/in/rosamaeacosta
identify
meet
&
Marketing’s main objective is to identify and meet human…
social
human
ph.linkedin.com/in/rosamaeacosta
identify
meet
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Marketing’s main objective is to identify and meet human and social
needs…
&
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
Marketing’s main objective is to identify and meet human and social
needs profitably
profit
identify
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social
human
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ph.linkedin.com/in/rosamaeacosta
Segmenting the market…
profit
identify
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&
social
human
&
ph.linkedin.com/in/rosamaeacosta
Segmenting the market according to product…
profit
Product
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human
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ph.linkedin.com/in/rosamaeacosta
profit
Product
Segmenting the market according to product/service preference…
service
preference
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
Segmenting the market according to product/service preference to identify
target market
service
preference
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
Holistic marketing concept is a new approach in the 21st century, wherein
everything matters
service
preference
identify
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social
human
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ph.linkedin.com/in/rosamaeacosta
profit
Product
Dimension 1: Relationship Marketing – mutually profitable business relationships
service
relationship
preference
identify
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human
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ph.linkedin.com/in/rosamaeacosta
profit
Product
service
relationship
Dimension 2: Integrated Marketing – marketing mix tools (Price…)
preference
identify
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social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
service
relationship
Dimension 2: Integrated Marketing – marketing mix tools (Price, Product…)
preference
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
service
relationship
Dimension 2: Integrated Marketing – marketing mix tools (Price, Product, Place…)
preference
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
service
relationship
Dimension 2: Integrated Marketing – marketing mix tools (Price, Product, Place, Promotion)
Integrating 4Ps
preference
identify
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human
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ph.linkedin.com/in/rosamaeacosta
profit
Product
service
relationship
Dimension 3: Internal Marketing -
inter
nal
Integrating 4Ps
Horizontal & vertical alignment
in the company
preference
identify
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human
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ph.linkedin.com/in/rosamaeacosta
profit
Product
service
Relationship
Dimension 4: Performance Marketing -
Inter
nal
Integrating 4Ps
Performance
Returns to society in general
preference
identify
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social
human
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ph.linkedin.com/in/rosamaeacosta
profit
Product
service
Relationship
Ice Cream Marketing Model
Inter
nal
Integrating 4Ps
Performance
preference