9 fantastic mobile advertising and marketing tips for ice cream store business
Chapter 1: Ice Cream Marketing Model
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Transcript of Chapter 1: Ice Cream Marketing Model
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Ice Cream Marketing
Model
by:daPrime Sam Acosta
![Page 2: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/2.jpg)
ph.linkedin.com/in/rosamaeacosta
Ice cream cone = marketing as a core business function
![Page 3: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/3.jpg)
ph.linkedin.com/in/rosamaeacosta
identify
meet
&
Marketing’s main objective is to identify and meet…
![Page 4: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/4.jpg)
human
ph.linkedin.com/in/rosamaeacosta
identify
meet
&
Marketing’s main objective is to identify and meet human…
![Page 5: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/5.jpg)
social
human
ph.linkedin.com/in/rosamaeacosta
identify
meet
&
Marketing’s main objective is to identify and meet human and social
needs…
&
![Page 6: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/6.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
Marketing’s main objective is to identify and meet human and social
needs profitably
profit
![Page 7: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/7.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
Segmenting the market…
profit
![Page 8: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/8.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
Segmenting the market according to product…
profit
Product
![Page 9: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/9.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
Segmenting the market according to product/service preference…
service
preference
![Page 10: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/10.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
Segmenting the market according to product/service preference to identify
target market
service
preference
![Page 11: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/11.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
Holistic marketing concept is a new approach in the 21st century, wherein
everything matters
service
preference
![Page 12: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/12.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
Dimension 1: Relationship Marketing – mutually profitable business relationships
service
relationship
preference
![Page 13: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/13.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
service
relationship
Dimension 2: Integrated Marketing – marketing mix tools (Price…)
preference
![Page 14: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/14.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
service
relationship
Dimension 2: Integrated Marketing – marketing mix tools (Price, Product…)
preference
![Page 15: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/15.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
service
relationship
Dimension 2: Integrated Marketing – marketing mix tools (Price, Product, Place…)
preference
![Page 16: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/16.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
service
relationship
Dimension 2: Integrated Marketing – marketing mix tools (Price, Product, Place, Promotion)
Integrating 4Ps
preference
![Page 17: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/17.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
service
relationship
Dimension 3: Internal Marketing -
inter
nal
Integrating 4Ps
Horizontal & vertical alignment
in the company
preference
![Page 18: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/18.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
service
Relationship
Dimension 4: Performance Marketing -
Inter
nal
Integrating 4Ps
Performance
Returns to society in general
preference
![Page 19: Chapter 1: Ice Cream Marketing Model](https://reader033.fdocuments.in/reader033/viewer/2022051209/547da865b4795989508b49b4/html5/thumbnails/19.jpg)
identify
meet
&
social
human
&
ph.linkedin.com/in/rosamaeacosta
profit
Product
service
Relationship
Ice Cream Marketing Model
Inter
nal
Integrating 4Ps
Performance
preference