Webinar: Retargeting is not what you think!

Dax HammanCROChangodax@chango.com

@chango / @daxhamman

Today’s agenda

1. What retargeting IS,and what it is NOT

2. Prospecting with Search Retargeting

3. Programmatic Site Retargeting

4. Measuring retargeting

That ‘big data’ stuff

Chango solves ‘programmatic’

Chango is the 2nd largest source of search data, with more monthly data than Yahoo! and Bing combined

And it keeps growing

Seeing things differently

Seeing things differently

retargeting

≠retargeting

The complete solution

Prospect for New CustomersSearch Retargeting

Convert existing visitorsProgrammatic Site Retargeting

Prospecting with Search Retargeting

1. An individual searches for a keyword primarily on Google, Yahoo! or Bing

2. That search data is stored anonymously in our cookie

3. Chango matches the right individual to your campaign based on their searches

Site Retargeting had to evolve

Site Retargeting is about connecting with individuals, yet a typical solution will bucket users into segments with equal value.

With this fresh approach, Chango collects more actionable data about every visitor, translating it into their true value, making smarter and more efficient retargeting decisions.

All your visitors are not created equal

Building a scoreBy scoring each visitor that comes to your site, we can determine their true value. We combine the actions that occur during the visit, with their behaviors before and after their visit, including their searches on Google, Yahoo! and Bing.

The result:We make your retargeting more efficient by only running ads to those visitors that matter, and by understanding the right price to pay for them. With Programmatic Site Retargeting, you can REDUCE your impressions and spend, and INCREASE your returns.

Be careful…

The arrival of FBX…

955m users worldwide / 25% of US ad impressionslower CPMs / shorter conversion times

Overcoming the de-duplication problem

5 tips to improve your retargeting…

1. Add prospecting using Search Retargeting

2. Don’t settle for regular Site Retargeting

3. Measure conversion windows and frequency caps

4. Overcome the de-duplication mistake

5. Give us a call

(+1) 800.385.0607 / sales@chango.com

Dax HammanChangodax@chango.com

Further resources:(chango.com/resources)

Next mini webinar: ‘Search meets social’ – Prospecting with FBXJanuary 23rd – registration opens this week on chango.com