INTRODUCTION TO SOCIAL MEDIA . 2

Brenau UniversitySchool of Business and Mass

CommunicationPresenters: Julia Clay & Kristina Rhoades

A Message From…

• Click Daly• Gear Up For Giving: The Click Daly Show on

Social Media for Non-Profits

• Matt Damon• Matt Damon on America’s Giving Challenge

• Coca-Cola

Coke’s “Fans First” Approach in Social CommunitiesMichael DonnellyGroup Director, Worldwide Interactive Marketing

and today, I’d say…

our home page isn’t just coke.com, it is

google.com and

hyves.nl and

twitter.com and

youtube.com and

facebook.com and

studiVZ.net

And they are producing GREAT Content - for the LOVE of THEIR Brand

Sometimes we ask for it…

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• Where have you had a Coke lately?

“It was taken from the peak of the Iztaccihuatl, Mexico's third highest mountain. [At 5,230m... you can guess why was the bottle half-full! :-)]

“Les Grand Montets near Mont Blanc French Alps 3275m”

“NEVADO DEL TOLIMA KOLOMBIA 5.800 MTS...CHARLYTOONS”

120 Photos of Your Next Coke…

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Session . 1 Homework

• What organizations/ individuals did you choose to follow?

• What did you learn about your organization or social media from listening?

Terminology

• “@” Mentions• Do not begin a post with the @ symbol unless

you only want it to be seen by shared followers• Now for use on Facebook AND Twitter

• “#” Hashtags• Group Chats• Collecting Ideas• Sharing Experiences

• DM: Direct Message

Re-Tweeting/ Re-Posting

• Direct Quotes• RT @name “quote”

• Paraphrase• [Posting] via name

• ALWAYS give credit where credit is due. • If it was not your idea, let your followers know

whose it was!

140 Character Limit• http://bit.ly/• 140it.com• Abbreviate!!

• Were any of the abbreviations shocking to you?

• Are there other abbreviations that were not on the handout?

• Does your organization have agreed upon abbreviations?

• Your Turn… • Practice with your Mission

Posting

• Post at a comfortable rate• Average: 4.22/ Day• Optimal to attract followers: 22/ Day

• Most messages are sent on T, W, & TH• Most commonly Re-Tweeted/ Re-Posted

messages are: • How-To’s• Warnings• News• Freebies/ Contests

Post for the Re-Post relevant to your organization (ACS)

• How-To’s• How to perform a self breast exam in honor of

Breast Cancer Awareness Week [link]

• News• How the new Healthcare Laws are going to

affect Americans receiving chemotherapy via @CNN [link]

• Warnings• New research links plastic water bottles to

increased risk of cancer [link]

Posting

• Relevant• Interesting• Valuable • Not what you get, but what you can

offer

• Consistent• Conversational• Content NOT Commercial

Posting (Continued)

• Mostly not about your Organization (product, service, etc.), but how you can help your followers

• Newell Rubbermaid

• As often as possible link back to your own website

1. Toddlers have a limited vocabulary 2. Toddlers have the attention span of

flies 3. Toddlers like toys4. Toddlers have favorite characters5. Toddlers naturally embody a

transparency radar

Top 10 List for Better Communication with Toddlers… I mean Tweeters

Toddler/ Twitter Communication(Continued)

6. Toddlers learn best from hands-on experiences

7. Toddlers can benefit from the right equipment

8. Toddlers like Kung Fu Panda and Tom & Jerry

9. Toddlers can learn a lot from their peers

10. Toddlers rely on consistency

• Increase Awareness• Recruit Volunteers• Live Tweet/ Post from an Event• Fundraise• Check out Charity Water and/ or One• Tipjoy.com• Causes App on Facebook

Ideas for SM Implementation

Creating Your Social Media Plan

• Listen First• Session 1 Homework Should Help Here

• Set Clear Goals • Session 2 Homework Should Help Here

• Integrate ALL Channels• SM platforms are just ONE piece of your

marketing puzzle!

• Assign Posters and ID them in their posts if using a common page

• Search (Let’s Dig A Bit Deeper)• See “The Social Media Guide”

Handout

• Read• Trending Topics

Daily Activities Revisited

New Daily Tasks

• Reply• @ Messages• Direct Messages

• Reach Out through Postings• Repost Follower Comments

Homework

• Identify:• Key Audience Members• Key Marketing Goals• Key Staff Posters

• Post at least 1 posting per day/ per platform

• Think of creative posting strategies• Consider: News, Warnings, How-To’s

THANK YOU!!!

• Any questions?• Follow us on Twitter:• @brenaucse

• Fan us on Facebook:• Center for Social Entrepreneurship at Brenau

University

• See you at Session 3