Post on 04-Apr-2018
7/30/2019 CBA Boxesfinal
1/3
Graduate Research, PhD
50% 25%
Overall: High Ranking relative to Big 10
+5, 000 CBA students in 3-4 years
Specific ranking TBA
Undergraduate
Now
Desired
25%
1. Build accessibility- Grow minor, optimize registration
2. Build experience opportunities
3. Build Culture (excellence & fun)
- Party/Football University
- Just UNL ~ fallback plan
- Discouraged from HS counselors
1. Create a Different Approach (12mo)
2. Create Rigor
3. Create Value (=placement + network)
1. UNL graduates (1-5 years out)2. LK/OM/KC young professionals
3. Current UNL seniors
4. Potential employers (regional)
5. Legacy NE manufactures
1. Engage Big 10 (faculty to faculty)
2. Exchange Big 10 ( PhDs to and from )
3. Expose Big 10 (AGUs to and from ) *academically gifted undergrads
n/a
1. Communication plan for Big 10 faculty
2. Communication plan for PhD candidates
3. Communication plan for Big 10 AGUsn/a
1. Big 10 business faculty
2. Big 10 business PhDs
3. Junior/Senior business majors1. UNL and Big 10 universities
2. Top academic achievers w/in
major
Strong part-time evening MBA program
Competing at UNO
Smaller program, not very well known
Little awareness
Not known for anything
Second choice school/remote
n/a
The most modern, intensive MBA
Clearly the best program in the state/region
Leave with a great job and strong network
-Major League B10 program, strong reputation
-Clear value
- Know this is what it means to get a PhD @ UNL
n/a
1. Placement is victory and should be a key
driver for the program
2. Networking opportunities are critical for
students must leave with strong network
3. Should cater to traditional and non-
traditional hiring companies
1. 3 types of PhDs, savvy, directed
undergrads, undergrads who like idea of
being a prof., and international students2. Use entrance to Big 10 as opp. To create
exchange programs with faculty, PhDs and
talented undergrads who may be
considering academia as career path
n/a
1. Communication plan for recent grads2. Regional plan for young professionals
3. Communication plan for employers
GMAT scores for incoming students Years of work experience
% who have job upon graduation Starting salaries
Number of recruiting companies
Number of quality Big 10
exchange
Number of quality PHD
candidates recruited/retained Number of articles in top
journals
n/a
n/a
1. UNL Freshman & Sophomores,Advisors2. NE high schools
counselors, students, business teachers
3. UNL Alumni
graduates, Parents, Donors
- Big 10 status - Social
- own Nebraska - added value
- Best Faculty in NE - Career placements
- Get a job you love
1. Faculty who care is cri tical
2. Can seem really big and
impersonal
3. Career services/Placement is key
4. Make i t more personal (advising)
5. Experiential learning is huge (study
abroad, internships, student orgs.)
Current1. 3 series pos tcard
2. Red Letter invite letter (mail)
3. Personalized emails
4. Personal phone calls
5. NSE (New Student Enrollment)
Higher entering GPA than prior year
Higher ACT than prior year
More minors than prior year
More diversity than prior year
4, 000 students in 2017
7/30/2019 CBA Boxesfinal
2/3
Graduate Research, PhD
50% 25%
Overall: High Ranking relative to Big 10
+5, 000 CBA students in 3-4 years
Specific ranking TBA
Undergraduate
Now
Desired
25%
1. Build accessibility
- Grow minor, optimize registration
2. Build experience opportunities
3. Build Culture (excellence & fun)
- Party/Football University
- Just UNL ~ fallback plan
- Discouraged from HS counselors
1. Create a Different Approach (12mo)
2. Create Rigor
3. Create Value (=placement + network)
1. UNL graduates (1-5 years out)2. LK/OM/KC young professionals
3. Current UNL seniors
4. Potential employers (regional)
5. Legacy NE manufactures
1. Engage Big 10 (faculty to faculty)
2. Exchange Big 10 ( PhDs to and from
3. Expose Big 10 (AGUs to and from )
*academically gifted undergrads
n/a
1. Communication plan for Big 10 Faculty
2. Communication plan for PhD
candidates
3. Communication plan for Big 10 AGUs
n/a
1. Big 10 business faculty
2. Big 10 business PhDs
3. Junior/Senior business majors
1. UNL and Big 10 universities
2. Top academic achievers w/in
major
Strong part-time evening MBA program
Competing at UNO
Smaller program, not very well known
Little awareness
Not known for anything
Second choice school/remote
n/a
The most modern, intensive MBA
Clearly the best program in the state/region
Leave with a great job and strong network
-Major League B10 program, strong reputation
-Clear value
- Know this is what it means to get a PhD @ UNL
n/a
1. Placement is victory and should be a key
driver for the program
2. Networking opportunities are critical for
students must leave with strong network
3. Should cater to traditional and non-
traditional hiring companies
1. 3 types of PhDs, savvy, directed
undergrads, undergrads who like idea of
being a prof., and international students2. Use entrance to Big 10 as opp. To create
exchange programs with faculty, PhDs and
talented undergrads who may be
considering academia as career path
n/a
1. Communication plan for recent grads
2. Regional plan for young professionals
3. Communication plan for employers
GMAT scores for incoming students Years of work experience
% who have job upon graduation Starting salaries
Number of recruiting companies
Number of quality Big 10
exchange
Number of quality PHD
candidates recruited/retained Number of articles in top
journals
n/a
n/a
ProStar Sports
1. UNL freshman & Sophomores, Advisors
2. NE high schools
counselors, students, business
teachers
3. UNL Alumni
graduates, Parents, Donors
- Big 10 status - Social
- own Nebraska - added value
- Best Faculty in NE - Career placements
- Get a job you love
1. Faculty who care is cri tical
2. Can seem really big and
impersonal
3. Career services/Placement is key
4. Make i t more personal (advising)
5. Experiential learning is huge (study
abroad, internships, student orgs.)
Current1. 3 series pos tcard
2. Red Letter invite letter (mail)
3. Personalized emails
4. Personal phone calls
5. NSE
Higher entering GPA than prior year
Higher ACT than prior year
More minors than prior year
More diversity than prior year
4, 000 students in 2017
7/30/2019 CBA Boxesfinal
3/3
Graduate Research, PhD
50% 25%
Overall: High Ranking relative to Big 10
+5, 000 CBA students in 3-4 years
Specific ranking TBA
Undergraduate
Now
Desired
25%
1. Build accessibility
- Grow minor, optimize registration
2. Build experience opportunities
3. Build Culture (excellence & fun)
- Party/Football University
- Just UNL ~ fallback plan
- Discouraged from HS counselors
1. Create a Different Approach (12mo)
2. Create Rigor
3. Create Value (=placement + network)
1. UNL graduates (1-5 years out)2. LK/OM/KC young professionals
3. Current UNL seniors
4. Potential employers (regional)
5. Legacy NE manufactures
1. Engage Big 10 (faculty to faculty)
2. Exchange Big 10 ( PhDs to and from
3. Expose Big 10 (AGUs to and from )
*academically gifted undergrads
n/a
1. Communication plan for Big 10 Faculty
2. Communication plan for PhD
candidates
3. Communication plan for Big 10 AGUs
n/a
1. Big 10 business faculty
2. Big 10 business PhDs
3. Junior/Senior business majors
1. UNL and Big 10 universities
2. Top academic achievers w/in
major
Strong part-time evening MBA program
Competing at UNO
Smaller program, not very well known
Little awareness
Not known for anything
Second choice school/remote
n/a
The most modern, intensive MBA
Clearly the best program in the state/region
Leave with a great job and strong network
-Major League B10 program, strong reputation
-Clear value
- Know this is what it means to get a PhD @ UNL
n/a
1. Placement is victory and should be a key
driver for the program
2. Networking opportunities are critical for
students must leave with strong network
3. Should cater to traditional and non-
traditional hiring companies
1. 3 types of PhDs, savvy, directed
undergrads, undergrads who like idea of
being a prof., and international students2. Use entrance to Big 10 as opp. To create
exchange programs with faculty, PhDs and
talented undergrads who may be
considering academia as career path
n/a
1. Communication plan for recent grads
2. Regional plan for young professionals
3. Communication plan for employers
GMAT scores for incoming students Years of work experience
% who have job upon graduation Starting salaries
Number of recruiting companies
Number of quality Big 10
exchange
Number of quality PHD
candidates recruited/retained Number of articles in top
journals
n/a
n/a
ProStar Sports
1. UNL freshman & Sophomores, Advisors
2. NE high schools
counselors, students, business
teachers
3. UNL Alumni
graduates, Parents, Donors
- Big 10 status - Social
- own Nebraska - added value
- Best Faculty in NE - Career placements
- Get a job you love
1. Faculty who care is cri tical
2. Can seem really big and
impersonal
3. Career services/Placement is key
4. Make i t more personal (advising)
5. Experiential learning is huge (study
abroad, internships, student orgs.)
Current1. 3 series pos tcard
2. Red Letter invite letter (mail)
3. Personalized emails
4. Personal phone calls
5. NSE
Higher entering GPA than prior year
Higher ACT than prior year
More minors than prior year
More diversity than prior year
4, 000 students in 2017