7/30/2019 CBA Boxesfinal

1/3

Graduate Research, PhD

50% 25%

Overall: High Ranking relative to Big 10

+5, 000 CBA students in 3-4 years

Specific ranking TBA

Undergraduate

Now

Desired

25%

1. Build accessibility- Grow minor, optimize registration

2. Build experience opportunities

3. Build Culture (excellence & fun)

- Party/Football University

- Just UNL ~ fallback plan

- Discouraged from HS counselors

1. Create a Different Approach (12mo)

2. Create Rigor

3. Create Value (=placement + network)

1. UNL graduates (1-5 years out)2. LK/OM/KC young professionals

3. Current UNL seniors

4. Potential employers (regional)

5. Legacy NE manufactures

1. Engage Big 10 (faculty to faculty)

2. Exchange Big 10 ( PhDs to and from )

3. Expose Big 10 (AGUs to and from ) *academically gifted undergrads

n/a

1. Communication plan for Big 10 faculty

2. Communication plan for PhD candidates

3. Communication plan for Big 10 AGUsn/a

1. Big 10 business faculty

2. Big 10 business PhDs

3. Junior/Senior business majors1. UNL and Big 10 universities

2. Top academic achievers w/in

major

Strong part-time evening MBA program

Competing at UNO

Smaller program, not very well known

Little awareness

Not known for anything

Second choice school/remote

n/a

The most modern, intensive MBA

Clearly the best program in the state/region

Leave with a great job and strong network

-Major League B10 program, strong reputation

-Clear value

- Know this is what it means to get a PhD @ UNL

n/a

1. Placement is victory and should be a key

driver for the program

2. Networking opportunities are critical for

students must leave with strong network

3. Should cater to traditional and non-

traditional hiring companies

1. 3 types of PhDs, savvy, directed

undergrads, undergrads who like idea of

being a prof., and international students2. Use entrance to Big 10 as opp. To create

exchange programs with faculty, PhDs and

talented undergrads who may be

considering academia as career path

n/a

1. Communication plan for recent grads2. Regional plan for young professionals

3. Communication plan for employers

GMAT scores for incoming students Years of work experience

% who have job upon graduation Starting salaries

Number of recruiting companies

Number of quality Big 10

exchange

Number of quality PHD

candidates recruited/retained Number of articles in top

journals

n/a

n/a

1. UNL Freshman & Sophomores,Advisors2. NE high schools

counselors, students, business teachers

3. UNL Alumni

graduates, Parents, Donors

- Big 10 status - Social

- own Nebraska - added value

- Best Faculty in NE - Career placements

- Get a job you love

1. Faculty who care is cri tical

2. Can seem really big and

impersonal

3. Career services/Placement is key

4. Make i t more personal (advising)

5. Experiential learning is huge (study

abroad, internships, student orgs.)

Current1. 3 series pos tcard

2. Red Letter invite letter (mail)

3. Personalized emails

4. Personal phone calls

5. NSE (New Student Enrollment)

Higher entering GPA than prior year

Higher ACT than prior year

More minors than prior year

More diversity than prior year

4, 000 students in 2017

7/30/2019 CBA Boxesfinal

2/3

Graduate Research, PhD

50% 25%

Overall: High Ranking relative to Big 10

+5, 000 CBA students in 3-4 years

Specific ranking TBA

Undergraduate

Now

Desired

25%

1. Build accessibility

- Grow minor, optimize registration

2. Build experience opportunities

3. Build Culture (excellence & fun)

- Party/Football University

- Just UNL ~ fallback plan

- Discouraged from HS counselors

1. Create a Different Approach (12mo)

2. Create Rigor

3. Create Value (=placement + network)

1. UNL graduates (1-5 years out)2. LK/OM/KC young professionals

3. Current UNL seniors

4. Potential employers (regional)

5. Legacy NE manufactures

1. Engage Big 10 (faculty to faculty)

2. Exchange Big 10 ( PhDs to and from

3. Expose Big 10 (AGUs to and from )

*academically gifted undergrads

n/a

1. Communication plan for Big 10 Faculty

2. Communication plan for PhD

candidates

3. Communication plan for Big 10 AGUs

n/a

1. Big 10 business faculty

2. Big 10 business PhDs

3. Junior/Senior business majors

1. UNL and Big 10 universities

2. Top academic achievers w/in

major

Strong part-time evening MBA program

Competing at UNO

Smaller program, not very well known

Little awareness

Not known for anything

Second choice school/remote

n/a

The most modern, intensive MBA

Clearly the best program in the state/region

Leave with a great job and strong network

-Major League B10 program, strong reputation

-Clear value

- Know this is what it means to get a PhD @ UNL

n/a

1. Placement is victory and should be a key

driver for the program

2. Networking opportunities are critical for

students must leave with strong network

3. Should cater to traditional and non-

traditional hiring companies

1. 3 types of PhDs, savvy, directed

undergrads, undergrads who like idea of

being a prof., and international students2. Use entrance to Big 10 as opp. To create

exchange programs with faculty, PhDs and

talented undergrads who may be

considering academia as career path

n/a

1. Communication plan for recent grads

2. Regional plan for young professionals

3. Communication plan for employers

GMAT scores for incoming students Years of work experience

% who have job upon graduation Starting salaries

Number of recruiting companies

Number of quality Big 10

exchange

Number of quality PHD

candidates recruited/retained Number of articles in top

journals

n/a

n/a

ProStar Sports

1. UNL freshman & Sophomores, Advisors

2. NE high schools

counselors, students, business

teachers

3. UNL Alumni

graduates, Parents, Donors

- Big 10 status - Social

- own Nebraska - added value

- Best Faculty in NE - Career placements

- Get a job you love

1. Faculty who care is cri tical

2. Can seem really big and

impersonal

3. Career services/Placement is key

4. Make i t more personal (advising)

5. Experiential learning is huge (study

abroad, internships, student orgs.)

Current1. 3 series pos tcard

2. Red Letter invite letter (mail)

3. Personalized emails

4. Personal phone calls

5. NSE

Higher entering GPA than prior year

Higher ACT than prior year

More minors than prior year

More diversity than prior year

4, 000 students in 2017

7/30/2019 CBA Boxesfinal

3/3

Graduate Research, PhD

50% 25%

Overall: High Ranking relative to Big 10

+5, 000 CBA students in 3-4 years

Specific ranking TBA

Undergraduate

Now

Desired

25%

1. Build accessibility

- Grow minor, optimize registration

2. Build experience opportunities

3. Build Culture (excellence & fun)

- Party/Football University

- Just UNL ~ fallback plan

- Discouraged from HS counselors

1. Create a Different Approach (12mo)

2. Create Rigor

3. Create Value (=placement + network)

1. UNL graduates (1-5 years out)2. LK/OM/KC young professionals

3. Current UNL seniors

4. Potential employers (regional)

5. Legacy NE manufactures

1. Engage Big 10 (faculty to faculty)

2. Exchange Big 10 ( PhDs to and from

3. Expose Big 10 (AGUs to and from )

*academically gifted undergrads

n/a

1. Communication plan for Big 10 Faculty

2. Communication plan for PhD

candidates

3. Communication plan for Big 10 AGUs

n/a

1. Big 10 business faculty

2. Big 10 business PhDs

3. Junior/Senior business majors

1. UNL and Big 10 universities

2. Top academic achievers w/in

major

Strong part-time evening MBA program

Competing at UNO

Smaller program, not very well known

Little awareness

Not known for anything

Second choice school/remote

n/a

The most modern, intensive MBA

Clearly the best program in the state/region

Leave with a great job and strong network

-Major League B10 program, strong reputation

-Clear value

- Know this is what it means to get a PhD @ UNL

n/a

1. Placement is victory and should be a key

driver for the program

2. Networking opportunities are critical for

students must leave with strong network

3. Should cater to traditional and non-

traditional hiring companies

1. 3 types of PhDs, savvy, directed

undergrads, undergrads who like idea of

being a prof., and international students2. Use entrance to Big 10 as opp. To create

exchange programs with faculty, PhDs and

talented undergrads who may be

considering academia as career path

n/a

1. Communication plan for recent grads

2. Regional plan for young professionals

3. Communication plan for employers

GMAT scores for incoming students Years of work experience

% who have job upon graduation Starting salaries

Number of recruiting companies

Number of quality Big 10

exchange

Number of quality PHD

candidates recruited/retained Number of articles in top

journals

n/a

n/a

ProStar Sports

1. UNL freshman & Sophomores, Advisors

2. NE high schools

counselors, students, business

teachers

3. UNL Alumni

graduates, Parents, Donors

- Big 10 status - Social

- own Nebraska - added value

- Best Faculty in NE - Career placements

- Get a job you love

1. Faculty who care is cri tical

2. Can seem really big and

impersonal

3. Career services/Placement is key

4. Make i t more personal (advising)

5. Experiential learning is huge (study

abroad, internships, student orgs.)

Current1. 3 series pos tcard

2. Red Letter invite letter (mail)

3. Personalized emails

4. Personal phone calls

5. NSE

Higher entering GPA than prior year

Higher ACT than prior year

More minors than prior year

More diversity than prior year

4, 000 students in 2017