Carpe dm 20130320

CARPE DM - BISNODEEMPOWERING YOUR DIGITAL COMMUNICATION

21/03/2013

#dworkshop@BisnodeBelgium

AGENDA

9:00 Welcome9:30 Digital World9:50 Optimization Digital Campaigns10:20 Q&A10:30 Pauze10:45 Subject Line Testing11:15 Social CRM12:15 Q&A12:30 Lunch

WHO AM I

Florent DIVERCHYDigital Business

Consultant

10 years at Bisnode

florent.diverchy@bisnode.be@thefrenchflo

THE DIGITAL WORLD

THE DIGITAL WORLD – ADVERTISER

Definition

Organization or person who pays for the production, execution, and placement of an advertisement.

Advertiser

Cross-media agency

Media Agency

Creativeagency

Router

Social Specialists

E-couponspecialists

Big Data Specialists

Cross-media

Big Data Specialist

Media Agency

E-coupon Specialist

agency

Media Agency

Creativeagency

agency

coupon Specialist

Social Agency

agency

Creativeagency

agencyagency

Creativeagency

agency

Social Social Social Social Social Social AgencyAgency

Router

CRMCRM

Router

Agency

Router

Social Specialists

AgencyAgency

Router

SEASEASEASEA

CreativeAgencySocial

Specialists

E-couponspecialists

Social Specialists

CreativeCreativeAgencyAgency

Media Agency

Data Specialists

couponspecialists

Media Media Media Media Media Media AgencyAgency

Cross-Media

AgencySpecialistsSpecialistsSpecialists SpecialistsSpecialists

Advertiser

THE DIGITAL WORLD

Cross-media agency

Media Agency

Creativeagency

Router

Social Specialists

E-couponspecialists

Cross-media

Big Data Specialist

Media Agency

E-coupon Specialist

agency

Media Agency

Creativeagency

agency

coupon Specialist

Social Agency

agency

Creativeagency

agencyagency

Creativeagency

agency

Social Social Social Social Social Social AgencyAgency

Router

CRMCRM

Router

Agency

Router

Social Specialists

AgencyAgency

Router

SEASEASEASEA

CreativeAgencySocial

Specialists

E-couponspecialists

Social Specialists

CreativeCreativeAgencyAgency

Media Agency

Data Specialists

couponspecialists

Media Media Media Media Media Media AgencyAgency

Cross-Media

AgencySpecialistsSpecialistsSpecialists SpecialistsSpecialists

Advertiser

THE DIGITAL WORLD – 360°/ CROSS-MEDIA AGENCY

Advertising in all media including radio, TV, direct mail, magazines, newspapers and the Web.

Big Data Specialist

E-coupon Specialist

coupon Specialist

Social AgencySocial Social

AgencyAgency

Router

CRMCRM

SEASEASEA

CreativeAgencyCreativeCreativeAgencyAgency

Media AgencyMedia Media

AgencyAgency

Cross-Media

Agency

Advertiser

THE DIGITAL WORLD – MEDIA AGENCY/BROKER/PUBLISHER

DefinitionThe people who have contacts with the

suppliers of various creative media.Help owners of address lists and other

prospecting tools meet their potential clients.

Hire email address lists

THE DIGITAL WORLD –CREATIVE AGENCY

Big Data Specialist

E-coupon Specialist

coupon Specialist

AgencyAgency

Router

CRMCRM

SEASEASEA

AgencyAgency

Cross-Media

Agency

Advertiser

DefinitionSpecializes in Creative or design-based business models: their basic interest is in the creation of the advertisement or branding.

Big Data Specialist

E-coupon Specialist

coupon Specialist

AgencyAgency

Router

CRMCRM

SEASEASEA

AgencyAgency

Cross-Media

Agency

Advertiser

THE DIGITAL WORLD –SEA/ANALYTICS/PERFORMANCE

DefinitionPerforms Search Engine AdvertisingGives insights on Web Analytics:Dashboarding & ReportingsPay Per Click & Search EngineOptimizations

THE DIGITAL WORLD – CRM

Big Data Specialist

E-coupon Specialist

coupon Specialist

AgencyAgency

Router

CRMCRM

SEASEASEA

AgencyAgency

Cross-Media

Agency

Advertiser

DefinitionManages the company’s interactions with

customers, clients, and sales prospects. Uses technology to organize, automate, and

synchronize business processes

THE DIGITAL WORLD – ROUTEUR

Big Data Specialist

E-coupon Specialist

coupon Specialist

AgencyAgency

Router

CRMCRM

SEASEASEA

AgencyAgency

Cross-Media

Agency

Advertiser

Definitionensures the distribution of the emails to their recipients.

THE DIGITAL WORLD – SOCIAL AGENCY

Big Data Specialist

E-coupon Specialist

coupon Specialist

AgencyAgency

Router

CRMCRM

SEASEASEA

AgencyAgency

Cross-Media

Agency

Advertiser

DefinitionSpecializes in promotion of brands in the

various social media platforms like blogs, social networking sites

Social Media MarketingOnline Reputation Management

THE DIGITAL WORLD – E-COUPONS

Big Data Specialist

E-coupon Specialist

coupon Specialist

AgencyAgency

Router

CRMCRM

SEASEASEA

AgencyAgency

Cross-Media

Agency

Advertiser

DefinitionDeals with the normalization, printing & following of online coupons & vouchers

THE DIGITAL WORLD – BIG DATA

Big Data Specialist

E-coupon Specialist

coupon Specialist

AgencyAgency

Router

CRMCRM

SEASEASEA

AgencyAgency

Cross-Media

Agency

Advertiser

DefinitionDeals with the Realtime analysis & forecasting of behavioral / undeclared data on the Web.

THE DIGITAL WORLD – COMMUNICATION?

Big Data Specialist

E-coupon Specialist

coupon Specialist

AgencyAgency

Router

CRMCRM

SEASEASEA

AgencyAgency

Cross-Media

Agency

Advertiser

THE DIGITAL WORLD – DO AN AUDIT OF YOURPRESENCE

Big Data Specialist

E-coupon Specialist

coupon Specialist

AgencyAgency

Router

CRMCRM

SEASEASEA

AgencyAgency

Cross-Media

Agency

Advertiser

Advertiser Agency

Missing Skills

THE DIGITAL WORLD – COMMUNICATION!

Big Data Specialist

E-coupon Specialist

coupon Specialist

AgencyAgency

Router

CRMCRM

SEASEASEA

AgencyAgency

Cross-Media

Agency

Advertiser

Advertiser Agency

Complementary Partner(Bisnode ;-)

Advertiser

Complementary

Agency

Complementary Partner

Advertiser AgencyAdvertiser Agency

WHAT WE DO

Identification & Qualification

Credit ValueManagement

ProcessOptimization

Minimise Your Risk

Maximise Your SalesCustomer & Prospect View

100%Data

Quality

Business Intelligence

Campaign Management Be

Relevant

WHY BISNODE BELGIUM?

We are yourSuperDataMan

Legal knowledge

Privacy

TechnicalSolution provider

Yearsof experience

+35Unique

referentials

Part of the international groupPart of the international group

How do I optimize

my Digital Campaigns?

FIRST OF ALL, THE KPIS

Delivered

Opened

Clicked

Bought

Opted in

What I must measure…

…Depends on my campaign

objectives

BrandAwareness

WebsiteTraffic

Hot LeadsGeneration

Direct Sales

DatabaseQuality

HOW TO OPTIMIZE MY DIGITAL CAMPAIGNS(PROSPECTION/FIDELISATION)?

“Every one is unique”

“Test Mail Versions”

“Pick a Winner

Version”

“Send It to Everybody”

“Adapt your message to each

consumer”

“Send a Personalized

version to everyone”

Should I use 1 Version?Should I use 1.000 Versions?

Segmented Approach Testing ApproachThe Market uses

2 seducing approachs.But aren’t they in opposition?

BISNODE APPROACH: SEGMENTED TESTINGBEST OF BOTH WORLDS

“Pick a Winner

Version”

consumer”

Should I use 1 Version?Should I use 1.000 Versions?

Segmented Approach Testing Approch

“Pick a winner for each

segment”

“Send for each segment

its winner”

Use a Limited number (1-5)of Versions

consumer”

Should I use 1.000 Versions?

Segmented Approach

“Pick a Winner

Version”

Should I use 1 Version?

Testing ApprochBisnode Approach

BISNODE APPROACH: TEST SCOPE

Target group

• Identify Best Target• Attack other groups in a different way

Launchdate

• Find Optimal Date based on Knowledge Base• Collaboration with agency to launch at this moment

Funnel• Check Rendering in Different Email Clients• Test for Spam

Subjectline

• A/B testing using sociological theory• Choose a winner by segment

Content

• Multivariate Testing, Optimization based on Knowledge Base• Choose a Winner by Segment

Landing Page

• Behavioral targeting• Optimization to suppress bad behaviors

BISNODE APPROACH: TARGET OPTIMIZATION

xgoodaveragebad

bad good

Young Women

Young Men

Medium Women

Medium Men

OlderWomen

OlderMen

Discard ?Change Strategy?

Less ?Change Strategy?

The Same

After Analysis of Previous similar Emails of the advertiser, or a Test Segment:

Decide what to do for each detailed segment

BISNODE APPROACH: LAUNCH DATE OPTIMIZATION

Based on Analysis of +700 Campaigns

WEEKDAY SELECTIONBased on Analysis of +700 Campaigns

& Market Best PracticesSegment Best Day for Open

Worst Dayfor Open

Female FR Wednesday Friday

Female NL Sunday Tuesday

+65y FR Thursday Monday

+65y NL Saturday Tuesday

Segment Best Day for Click

Worst Dayfor Click

Female FR Thursday Thursday

Female NL Monday Thursday

+65y FR Saturday Tuesday

+65y NL Wednesday Thursday

LAUNCH HOUR SELECTION

BISNODE APPROACH: FUNNEL OPTIMIZATION

BISNODE APPROACH

SubjectlinePreviewOn 30+EmailClients

SpamScore

AnalysisOn Major

Spam Filters

MobileRendering

PreviewOn Major

MobileDevices

ContentPreviewOn 30+EmailClients

BISNODE APPROACH: SUBJECTLINEOPTIMIZATION

“FOR WHICH REASONS ARE WE MAKING A CHOICE?”A lot of Reasons can explain the Choice. Each Reason can be put in one of these 4 Categories.

“What’s in it for me”

SOCIAL+

CHANGE SOCIAL-

“Me, toward the Item, as a

Follower”

“I want to change!”

“Me, toward the Item, as

an Influencer”

Deciding to Open an Email is a Choice. So we can create 4 realy different subjectlines

“FOR WHICH REASONS ARE WE MAKING A CHOICE?”A lot of Reasons can explain the Choice. Each Reason can be put in one of these 4 Categories.

“What’s in it for me”

SOCIAL+

CHANGE SOCIAL

“Me, toward the Item, as a

Follower”

“I want to change!”

“Me, toward the Item, as

an Influencer”

Deciding to Open an Email is a Choice. So we can create 4 realy different subjectlines

SOCIALSOCIAL-We’ll see that in detail later!

BISNODE APPROACH: CONTENT OPTIMIZATION

Based on Analysis of +700 Campaigns, Market Best Practices and Ergonomics Experts recommendations

Call-to-action GeneratedClicks

1- Brand Logo 85

2- Order Brochure 15

3- Book Testdrive 12

4- Subscribe to Newsletter

Total 115

Good Click Rate on Logo

Too Few clicks on buttonsEngagement too bigAdd a 3rd button ‘More Info’

Too Few clicksBad positioningMove to 1st thirdOverall Too Few clicksToo much informationNo need to clickMake a shorter email

Source: Hubspot

BISNODE APPROACH: LANDING PAGE OPTIMIZATION

Based on Analysis of +700 Campaigns, Market Best Practices, Ergonomics Experts recommendations

And Complete Study of the Conversion Funnel

Delivered

Opened

Clicked

Converted

Optimisation of ConversionClick-Through Rate

In the flow if Bisnode builds the Landing Page.

Needs Cooperation with Advertiser/Agency if Landing Page outside BisnodeEnvironment.

KEY FOR COMPLETE VIEW!

Allows Remarketing Actions

Full knowledge on the Campaign

POWERFUL ANALYTICS

NEWSLETTER OPTIMIZATION

Objectives:

The click rate of our weekly newsletter is dropping. We would like to reverse this trend and reach the IAB Benchmark for newsletters.

Methodology:

• Optimization of the e-mail template (Incl. test on 30+ e-mail clients)

• 3 waves scheduled for the period February/March 2012

• Optimization of subject lines (testing on social dimensions)

• Labeling of content to track interactivity and register recipients behavior / interests

• Reporting on key performance indicators, including socio-demographic and behavioral analytics

17,21%

Wave 3Wave 2Wave 1

Bounces

20,50%

21,70%

19,24%

21,90%

Wave 3Wave 2Wave 1

Opened

Wave 3Wave 2Wave 1

Clicked +20%

Results• Reduced bounce rate to below 1%• Open rate slightly increased• Click rate above IAB benchmark• Population reduced from 107k to 89k• Delivered messages stayed at 88k• Clicks increased from 5.1k to 6.2k

CONCLUSION

• Choose your KPI’s wisely

• The more Data, the more Insights

• Test, Test & Test again

• Log your test results and learn from them

• Don’t focus only on the Good Results

• Try to Lift Bad Results (Non-events)

• Aim for long term results

• Use your USP, or those of your partners

QUESTIONS

Florent Diverchyfdi@bisnode.be

BREAK – SEE YOU AT 10:45

A/B TESTING AS A SOCIAL CHOICESubject Line Optimization

A/B TESTING

• 2 variations of subject lines

• 2 similar test groups from

target population

• Each population receives

a different subject line

• Subject line version with

higher open/conversion rate

will be used

Test Group 1Email Version A

Test Group 2Email Version 2

Target Population

Test Group 1 Test Group 2Open Rate 40% 20%Conversion Rate 8% 3%

WINNER

CREATION OF EMAIL

Marketing Idea

Email Content

Subject line first draft

Subject line final

Best practices

LIMITATIONS

• No cookbook to create effective subjectlines

Only best practices• Put important words/brands at the beginning

• Use personal words / name / firstname

• Keep subject line short, give an incentive to open the email, surprise people, …

Permesso has something to offer you…A Special Offer From Permesso…

Evelien, Permesso has something to offer you…Permesso has something to offer you…

LIMITATIONS (2)

• Specialists don’t bring a lot new

• Versions A & B are often almost the same

Not doing A/B testing, but A/A’ testing

If the first draft is not adapted, often both versionsFAIL

CONSEQUENCES

• We often have poor winners of our A/B testing:• Version A: 12,78% Open

• Version B: 13,17% Open the Winner !!! \o/

• This low open rate leads to low click rate

• Campaign is a disappointment for the client

• Client can’t be sure of the added value of the test

IDEAL SITUATION

• True winners of our A/B testing:• Version A: 12% Open

• Version B: 18% Open the true winner !!! \o/

• The increased open rate leads to higher click rate

• Campaign is a success

• Client sees your added value

SUBJECTLINES PROCESS : A SOLUTION ?

UNDERSTANDING FASHION CYCLES

AS A SOCIAL CHOICE

• Scientific Research From Yahoo and Microsoft Research

Rina Panigrahy Anish Das Sarma Sreenivas Li Zhang

BRAINSTORM

• Study answers the following question:

‘’ FOR WHICH REASONS ARE WE MAKING A CHOICE ? ’’

Let’s have a look at the ‘’Restaurant Choice Problem’’…

‘You’re at work.At lunch time you’re going to eat to a restaurant you chose.

WHY did you choose thisrestaurant?’

(30 secondes brainstorming starting… Now!)

RESTAURANT: ELEMENTS OF CHOICEQuick Service

CheapDelicious

‘’i want to eat Italian’’Not far from work

Good Quality for the Price

Nice PlaceTerrasse

‘’All my colleagues are going there’’

‘’This is the place to be’’

‘’à la mode’’Recommended Online

Frequented by celebrities

‘’My Colleagues are NOT going there !’’

‘’Never a cat there’’‘’This is MY special place’’

Long Time Not been There

Fed Up with my usual choice I want to change !

It’s not famous yet

RESTAURANT: ELEMENTS OF CHOICEQuick Service

CheapDelicious

‘’i want to eat Italian’’Not far from work

Good Quality for the Price

Nice PlaceTerrasse

‘’All my colleagues are going there’’

‘’This is the place to be’’

‘’à la mode’’Recommended Online

Frequented by celebrities

‘’My Colleagues are NOT going there !’’

‘’Never a cat there’’‘’This is MY special place’’

Long Time Not been There

Fed Up with my usual choice I want to change !

SOCIAL -SOCIAL +

CHANGE

It’s not famous yet

Nice PlaceTerrasse

Recommended Online

‘’My Colleagues are NOT

SOCIAL

BRAINSTORM: CONCLUSION

• Many reasons can explain the choice

• Each reason can be put in one categorie

SOCIAL -SOCIAL +

CHANGE

• « What’s in it for me »

• Features of the item

• Innate utilityThe utility of an item captures the innatevalue the item provides to an individual.

• Some examples for our restaurant:Price, Quality, Type of food, Speed of service…

SOCIAL +

• Me, towards the item, as a follower

• Positive social influence• Our valuation of an item can

change significantly by the valuation of others

• If many people around us likesomething we may start liking it

• Exemple for our restaurant• Recommended online, celebrity

place, colleagues...

SOCIAL -

• Me, toward the item, as an influencer

• Negative social influenceOur own valuation depends significantly

on valuation of others

Here, we may consciously want to differfrom other people around us

• Exemple dor our restaurantNot famous yet, not trending place

CHANGE

• «I want to change! »

• Individual boredomIf we use an item for too long, we getbored of it, and our appreciation for itgoes down.

• Exemple For our restaurant• Long Time not been, Fed up with usual

choice

1 CHOICE = 4 ANGLES OF ATTACK

SOCIAL -SOCIAL +

CHANGE

CHOICE

BUT…

Opening an Email is also

A CHOICE

1 EMAIL = 4 ANGLES OF ATTACK!

SOCIAL -SOCIAL +

CHANGE

• 1 email = 4 different subject lines

SO WHAT’S IN IT FOR YOU:

7 steps to optimize an email campaign

STEP 1: ALWAYS USE THE 4 ANGLES TO CREATE 4 SUBJECT LINES

the features of the Item

the item as a way of being different

the item as a way to be part of a Group

the item as a way to get rid of boredom

SOCIAL +

SOCIAL -

CHANGE

STEP 1: EXAMPLE CITROËNDS5

Citroën DS5 Hybrid4: Sensations Energisantes et Consommation Maîtrisée

Différenciez-vous avec la Citroën DS5 Hybdrid4

(No Social + Subject Line for this campaign)

Changez d’époque avec la Citroën DS5 Hybrid4

SOCIAL +

SOCIAL -

CHANGE

STEP 1: EXAMPLE LIBELLE NEWSLETTER

Ontdek ons carnavalsdossier en download gratis maskertjes!

Wees de eerste om ons carnavalsdossier te ontdekken!

Libelle.be bezorgt jou een ontspannende krokusvakantie!

Krokusvakantie in musea...het is eens iets anders!

SOCIAL +

SOCIAL -

CHANGE

STEP 2: DO AN A/B/C/D TESTING ANDGET YOUR WINNER

• Always include advertiser subject line as reference

segment

• Use segments of the same size

• Compose the segments with similar populations

• Send your segments at the same time

• Test both languages !

STEP 3: ANALYZE RESULTS AND CREATEKNOWLEDGE BASE

• Keep track of past campaigns• For which client? • In which domain?• What kind of campaign was it?• For which event?• How was composed the audience?• When was it launched?• Which angle of attack won?• …

CreateReports

STEP 4: LEARN FROM YOUR CAMPAIGNS

• Use the knowledge base to plan future campaigns• What worked in the past:

- For this type of clients- For this audience- For this Kind of event

• Depending on the event, can we deduce an angle of attack e.g.:

-Valentine’s Day: Social –-Summer holiday: Change

Analyze

STEP 5: LOG CHOICE TRIGGERS BY INDIVIDUAL

• Keep an individual Angle of Attack history to use it for future campaigns• Results for 1 individual that participated in 5 different campaigns

Campaign Angle of Attack ResultA CHANGE OPENB SOCIAL - NOT OPENC CHANGE NOT OPEN D CHANGE OPEN E VALUE NOT OPEN

New campaign: use ‘change’ subject line

STEP 6: LOG CHOICE TRIGGER BY SEGMENT

• Keep a Population Angle of Attack history.

• Use the information to plan future similar campaignsA new campaign?

Change for the girls, Value for the boys !

Language Gender Age Band Social Class (…) Value Social + Social - ChangeFR Male 18-25 1-2 (…) 31% 25% 19% 18%FR Male 18-25 3-4 (…) 29% 27% 12% 20%FR Female 18-25 1-2 (…) 27% 33% 40% 44%NL Male 18-25 1-2 (…) 23% 12% 12% 18%NL Female 18-25 1-2 (…) 30% 31% 31% 36%

Open Rate

Many more…

STEP 7: GO REALTIME !

• What about a Dynamic Angle of Attack Testing ?

- Launch your emails- Measure Realtime the Population ChoiceTriggers

- Adapt Realtime the Populations of the Segments

The ultimate solution for A/B Testing !

SOCIAL CRM

21/03/2013

Carpe DM - BDMA

SOCIAL MEDIA

Listen & Learn

Plan & Create

Engage & Collaborate

Analyze & Optimize

Customer & Prospect View

100%Data

Quality

Business Intelligence

Campaign Management Be

Relevant

“1 to 1 marketing is about making direct contact with your potential customers on a relevant moment with a relevant product/service in a relevant place”Wouter, Online Marketing, Insurances

CONNECT THE DOTS

EXAMPLE OF WHAT’S IN PERMESSO

Basic Information Declared lifestyle information

PERMESSO E-MAIL CAMPAIGNFrom: PermessoSubjectline: Waar wonen de Arnauts’en in België?

Où sont les Arnauts’ de Belgique?Launch date: Monday 25/02/2013

PERMESSO APPLICATION

ASK AUTHORIZATIONS

GIVE SOMETHING FUN

390.935 e-mails sent

95% delivered372.410 e-mails delivered

106.905 e-mails opened (unique)

38.811 unique clicks

29%opened

36%unique clickson opened 10%

unique clickson delivered

10% UNIQUE CLICKS ON DELIVERED

38.811 unique clicks

50% or 13.383 accepted request96% accepted all = 12.816 facebook ID’s4% accepted only basic info (no e-mail & no likes)

26.839 clicked throughto authorisation request

Additional traffic via shares

PROFILE OF THE APP USERS

Additional Bisnode profiling data available

1.165.247 likes

12.816 ID’s

WHAT’S A « LIKE »?

Page idDate of likeCategory of like

WHAT DID WE COLLECT?

Partnership/customer opportunities

WHAT DID WE COLLECT?

Sponsoring/media/competition opportunities

& additional profiling/selection criteria !

WE WENT FROM …

Basic Information Declared lifestyle information

… TO AN EXTENDED PROFILEPicture :

Facebook ID : 1021384046Language : NL (confirmed)Facebook e-mail address : philippearnauts@yahoo.be (in 70% of cases Permesso e-mail was = Facebook e-mail)Cookie (if you’d want to …)Likes (& moment of like) :

NO APP? USE AN E-COUPON!

1. Consumer is presented an E-Coupon offer.

2. Instead of filling a form, he uses Facebook Login.

3. This allows prefilling the Form.

4. It also makes a link between the Facebook Profile and an Email Address.

5. This allows Profile Matching between Facebook and your CRM.

6. It activates your Facebook Fans and allows you to segment them on their likes,

• Form Pre-Fill• Link between Facebook Profile and CRM• Facebook Fans Activation• Clients and Prospects Qualification

INCENTIVIZE IDENTIFICATION

First name:

Street:

Number:

Postal Code:

E-mail:

Birth date:

Yes, I would like to receiveinformation about company X via e-mailRead our privacy policy

Philippe

Arnauts

Mind the @facebook.com!

Submit

dd/mm/yyyy

Language: NL FR ENG

Gender: M F

AutocompleteFacebook_idFirst_nameLast_nameGenderLocalePictureTimezone

Ask an opt-in & link to your privacy policy!

Easy login

OPTIMIZE DATA CAPTURING

First name:

Postal Code & City:

Street & Number

E-mail:

Birth date:

Philippe

Arnauts

dd/mm/yyyy

Submit

Language: NL FR ENG

Gender: M FOptimise form with a quickfill feature if you’d like an address

Yes … a postal address …if you want to send an invoice or want your product to be deliveredyou will need it !

CHECK ACCURACY & EXISTENCE

First name:

Postal Code & City:

Street & Number

E-mail:

Birth date:

Philippe

Arnauts

1000 Brussel

Wetstraat 16

philippearnauts@facebook.com

dd/mm/yyyy

Submit

Language: NL FR ENG

Gender: M F

Versus reference population83.000.000 fake profiles (8,7% don’t exist)*2,4% non human (even pets are on Facebook)1,5% spam pagesGoogle “wrong birth date in Facebook”4,8% doubles

Versus your own CRM systemSame/different e-mail addressAdditional contact points…

* Source : Facebook press release; http://www.standaard.be/artikel/detail.aspx?artikelid=DMF20120802_00245119, 03/08/2012

real-time batch

THESE MEASURES WILL

Increase encoding speed

Decrease form abandon

Increase data correctnessFacilitate CRM integration

CREATE A SINGLE CUSTOMER/PROSPECT VIEW

Offline address E-mail address

Cookie, mobile, …

Social ID

Phone number

Delivery address

BUSINESS INTELLIGENCE

Transform your datainto actionable insights

“Collecting data is only the beginning, then someone needs to make sense of it”Erik, Marketing Director, Publishing

CAMPAIGN MANAGEMENT

BeRelevant

Get the most out of your

cross-channeldigital direct marketing

campaigns

QUESTIONS

PHILIPPE ARNAUTSphilippe.arnauts@bisnode.be+32 2 555 97 83

@philippearnautslinkedin.com/in/philippearnauts

Carpe dm 20130320

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