CARPE DIEM.

Attention , Awareness & Interaction Design 2009

Dan Saffer

William James

(1842-1910)

Our beliefs and our attention are the same fact.

William James

What have we been paying attention to?

Form ValidationStyle GuidesPDF vs HTMLAriel vs VerdanaEmbedded IxDWord Processing

Macbook AirDefining UCDCrappy InterfacesMyers BriggsUI vs IxDSave and Cancel

Cooper KeynotePrototypesMusic for IxDsPower IconiPhones on CampusFighting Trolls

Eye TrackingDesign ThinkingEase of UseUX Hall of ShameIron ManIRC and RSS

SEO and UsabilityOmniGraffleIntroducing IxDPredictabilityPatents (!!!)New IxD MFA

IxD CurriculumUCD Broken?Hiding Menu ItemsPassword ConfirmsCuilClients are Funny

Google ChromeFont SizesDrop Down MenusFacebook RedesignNext & PreviousSite Maps

Design BooksACD vs UCDVisual DesignInterface vs IxDTwitterDesign Research

SimplicityCrowdsourcingACDPersonasElevator Pitch“Used to It”

Our beliefs and our attention are the same fact.

What should we be paying attention to?

Not just problems.

Technologies reshape the very ends we use them to reach.Peter-Paul Verbeek

Design is also about invention.

New subjects of design: health care, education, government, energy, services, organizations.

1995: Intel 486 costs ~$1500

2009: <50 cents

1995: 1gb ~$850

2009: <$1

UbicompSoftware AgentsWearables RobotsGreen Technology

WebSoftwareMobileCE

New technology makes its way almost everywhere within two years.

Jan Chipchase

New interaction paradigms: gestures, voice, touch.

Making the visible, invisible; and the invisible, visible.Adam Greenfield

How we live is slowly destroying the planet.

But I have hope, because attention is finally being paid. It’s not too late.

It’s the economy, stupid.

Don't despair, not even over the fact that you don't despair.

Franz Kafka

We need a buildup. We need to get back to making stuff.

Thomas Friedman

It has been the risk-takers, the doers, the makers of things...who have carried

us up the long, rugged path toward prosperity and freedom.Barack Obama

I am not afraid of storms, for I am learning how to sail my ship.

Louisa May Alcott

Let us not look back in anger or forward in fear, but around in awareness.James Thurber

How should we show awareness?

Resist the “Defining Interaction Design” discussions.

Each individual develops his own way of framing his role.

Donald Schön

Move between the frames.

Avoid the UCD vs. ACD vs. Genius Design debates. They are frames too.

Stop looking for the magic bullet.

There are no best practices.

Don Rheinertsen

Instead of “design thinking” let’s think and make.

Design details.

Stop fetishizing simplicity.

Don’t forget that for most, the interface is the system.

Aesthetics matter.

Follow the emotion.

It sometimes benefits us to be more like artists than like scientists.

What cannot be overcome by reason can be subverted with glamour.Bruce Sterling

Nobody gets excited about a wireframe.

David Verba

Steal from other disciplines.

Movies.

Biology.

Architecture.

Look to the past for inspiration.

Always keep the future in mind.

The future is not Google-able.

William Gibson

The best way to predict the future is to invent it.

Alan Kay

Make interaction design stars.

Stop waiting for permission.

I must create a system

Or be enslav’d by another man’s

I will not reason and compare:

My business is to create.

William Blake

You already know everything you need to know to design the future.

I learn by going where I have to go.

Theodore Roethke

May tomorrow be more uncertain than today.

Deepak Chopra

It is the business of the future to be dangerous.Alfred North Whitehead

I am not afraid of storms, for I am learning how to sail my ship.

Our beliefs and our attention are the same fact.

Look for the moonwalking bears.

Now go do it.

CARPE DIEM.