Post on 07-Jul-2018
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Knowledge & Attitude Towards Ayurvedicmedicines/Treatments Among Young Consumers.
SUBMITTED BY : Under
the guidance of:
Syed Waseem Farooq-!"
Dr#Seema Mehta$ai%ha& Maurya-!'(ssociate )rofessor
MB( *M + II,MUni&ersity. /ai)ur#
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*Introduction
Indian healthcare consists of medical pluralism and Ayurveda isone of them. Ayurveda, one of the most ancient medical systems has
been widely practiced in the Indian subcontinent.
Ayurveda ( Ayur : Life; Veda: Science, means science of life inSanskrit aims at holistic approach towards mana!ement of health
care and disease maintenance
Ayurvedic medicines are based on plants, animals" e#tracts and
minerals both , hence consumption of ayurvedic medicine does not
produce any ma$or adverse effect on body, beside the use of allopathic
medicines may cause harmful effect on kidney, liver, intestines,
alon!with some aller!ic effect to skin.
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%ni&ue therapy such as Ayurvedic 'anchakarma, Shidodhara,
Aromatherapy, Acupressureacupuncture, )omeopathy, *hinese +raditional
therapies, etc have been few of the most sou!ht after treatment ways due to
rapidly e#pandin! haards of modern medicines
-eside of all benefits some reasons are also present which effect the use of
ayurvedic medicines amon! consumers. *onsumers are ne!atively affected
with these reasons.
In indias population youn! adult is a ma$or part and play a si!nificant role.
/%01S*23 defines 4youth, as those persons between the a!es of 56 and
78 years
-ut because of life style their interest towards medical treatment specially
towards ayurvedic treatment is very less.
So these study is mainly focused on to find out the ma$or reasons behind
attitudes towards ayurveda amon! 56 to 78 a!e !roup consumers.
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*Rationale
In India youn! adults take Allopathic medicines, food
supplement like protein substitute , multivitamins which
have some side effect also. +hey dont prefer Ayurvedic
food supplements
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* Review of literature* A Study of *onsumers 'erception +owards Ayurvedic 9ru!s isAis Allopathic
9ru!s/ was conducted and shows the positive attitude towards ayurvedic therapy and
medicines
* CONSUMER BUYING BEHAVIOUR TOWARDS AYURVEDIC MEDICINES /
PRODUCTS IN JOGINDER NAGAR - A SURVEY Vikrant Arya, Ran! T"ak#r,
S#r$" %#&ar, San'! %#&ar
* St#(y )* C#rrnt Markt S+nari) Marktin Pr)$.+t$ aain$t C"aninAttit#( )* C)n$#&r$ t)ar($ B#yin O* Ay#r!(i+ M(i+in$ in In(ia 9r.
Suvarna
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ectives
To find out major reasons behind the negative attitude
towards ayurvedic treatment.
To find the level of awareness about basic ayurvedic
therapies.
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et"odology
R$ar+"
D$in
-
9escriptive =esearch
Sa&.2 Si8 -
588 students
A r)#. 9 56 to 78 years
Data +)22+ti)n 99ata collection from primary and secondary sources.
T))2$ - 9ata collections will be structure &uestionnaires,
unstructured interviews and secondary data collection.
Sa&.2in T+"ni:# @ 0onprobability
#am$le Region %
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*y$ot"esis
5
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FEMAE
MAE
! "! #! $! %! &! '! (!
%"
&)
C"art Title
Fig."." *raph showing ratio of se+ w.r.t. "!! samples
#am$les ' se(
,espondents
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-E
/0
! #! %! '! 1! "!! "#!
)(
$
C"art Title
A)#*+R COIC+# R+#,O)#+#
-E )(.!!2
/0 !$.!!2
3".4o you 5now about ayurvedic medicines or treatments6
Fig.".# *raph showing 5nowledge about ayurvedic medicines or
treatments
,espondents
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Y+# )O TOTA-
A78TE 49EAE 9:E70MM0/704;FE
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! "! #! $! %! &! '! (! 1!
-E
/0
A)#*+R COIC+# R+#,O)#+#
-E $#.$#2 $#
/0 '(.'12 '(
T0TA ))
3$.4o you 5now about basic ayurvedic therapies li5e
panch5arma;shirodhara 6
Fig.".% shows that samples having basic 5nowledge of ayurvedic therapies li5e
panch5arma;shirodhara
,espondents
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%# %% %' %1 &! &% &'
%'
&%
-E
/0
A)#*+R COIC+# R+#,O)#+#
-E %'.!!2 %'
/0 &%.!!2 &%
T0TA "!!
3%.4id you ta5e any ayurvedic medicine or treatment in past 6
Fig.".& shows that responses of samples who had ta5en ayurvedic
medicinetreatment in past.
,espondents
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.trongly disagreeB #2
4isagreeB #!2
neutralB "12AgreeB %(2
.trongly agreeB "$2
ig./.0 Ayurvedic medicines cure t"e disease by destroy t"e root cause of disease1so as it cannot reoccur w.r.t 2.34b5
trongly disagreeB "$2
4isagreeB (2
neutralB "&2
AgreeB $&2
trongly agreeB $!2
ig..6 Ayurvedic t"era$y "ave less side effect w.r.t 2.34a5
3&. According to you;what are the reasons behind you ta5e ayurvedic medicines
or
treatment6
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.trongly disagreeB #2
4isagreeB #!2
neutralB $)2
AgreeB $$2
.trongly agreeB (2
ig./.7 Ayurvedic medicines "ave low cost com$are to ot"er t"era$y8s medicines 2.34c5
.trongly disagreeB "(2
4isagreeB ##2
neutralB "(2
AgreeB $(2
.trongly agreeB (2
ig./.9 Are you $us"ed by family member1friend or relative to ta;e ayurvedic medicine or treatment 2.34d5
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.trongly disagreeB ""2
4isagreeB $!2
neutralB $$2
AgreeB ##2
.trongly agreeB %2
ig././< Are you influenced by watc"ing television advertisements1 social media1 news $a$ers etc 2.34e5
.trongly disagreeB )2
4isagreeB ##2
neutralB $&2
AgreeB $!2
.trongly agreeB %2
ig/.// Are you influenced from #ome of ayurvedic $"armaceuticals com$anies w"ic" "ave good b rand value 2.34f5
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3.' a 3' b 3.' c 3.' d 3'. e 3.' f!
&
"!
"&
#!
#&
$!
$&
%!
%&
$!
%!
%$
%! %!
#"
"%
"#
)"!
1
"$
""
#$
&
%
")
ig =./ s"owing res$onses for 2uestions 3 4a'f5 w.r .t Agreements to >uestions
Agree
/eutral
4isagree
No of
respondents
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.trongly disagreeB %2
4isagreeB "'2
neutralB #&2AgreeB %)2
.trongly agreeB &2
ig././= Ayurvedic medicine or treatment are costly com$are to ot"er t"era$y8s medicines 2.64a5
.tronglydisagreeB #2 4isagreeB #2
neutralB ##2
AgreeB &%2
.tronglyagreeB #!2
ig././? Ayurvedic medicines is "ard to t a;e because of some medicine8s form li;e avela"1 aris"t 4alco"olic form 51 $owder1 taste 2.64b5
3.'. According to you;what are the reasons behind you did not ta5e ayurvedic
medicines or treatment6
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.trongly disagreeB #2 4isagreeB %2
neutralB "'2
AgreeB &&2
.trongly agreeB #%2
ig././? Ayurvedic treatment ta;e long time in cure from a disease com$are to ot"er t"era$ies 2.64c5
.trongly disagreeB #24isagreeB (2
neutralB "12
AgreeB %(2
.trongly agreeB #&2
ig././@ Ayurvedic medicines are not $ro$erly available in t"e mar;et 2.64d5
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.trongly disagreeB #24isagreeB '2
neutralB "&2
AgreeB $12
.trongly agreeB $12
ig././3 Ayurvedic "os$itals and clinics are less in numbers to find $ro$er treatment 2.64e5
.trongly disagreeB %2
4isagreeB $"2
neutralB #%2
AgreeB #&2
.trongly agreeB "'2
ig././6 Ayurvedic t"era$y are less effective com$are to ot"er t"era$ies 2.64f5
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.trongly disagreeB #24isagreeB &2
neutralB "12
AgreeB &'2
.trongly agreeB "12
ig/./0 #ome ayurvedic $"armaceuticals brand value are not goo d in t"e ma r;et 2.64g5
.trongly disagreeB $&2
4isagreeB ")2neutralB '2
AgreeB #%2
.trongly agreeB "(2
ig././7 )ot "aving so muc" ;now ledge about benefits of ayurvedic medicines and treatment 2.64"5
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3.' a 3' b 3.' c 3.' d 3'. e 3.' f 3'. g 3'. h!
&
"!
"&
#!
#&
$!
$&
%!
%&
$!
%!
%$
%! %!
#"
%"
##
"%
"#
)"!
1
"$
"!
$
""
# $
&%
")
%
#)
Agree/eutral
4isagree
/o of
respondent
s
ig.=.= s"owing res$onses 2uestions 64a'"5 w.r.t Agreements to
>uestions
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! "! #! $! %! &! '! (! 1! )! "!!
-E
/0
A)#*+R COIC+# R+#,O)#+#
-E 1).1!2 11
/0 "!.#!2 "!
T0TA )1
3.(. 4o you recommend ayurvedic medicines or treatment to other patients.
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* I#CB##IO)
*.D? percent consumers prefer ayurvedic medicines in acute
diseases and only EE.>6 percent in chronic diseases.
*66.7 percent consumers a!ree that they dont take ayurvedic
medicine because its take lon! time in cure.
*6>.> percent consumers a!ree that they dont take ayurvedic
medicines because of bad brand value of pharmaceuticalcompany.
*6E.8D percent consumers a!ree that they dont take ayurvedic
medicines because of form of medicine
*D>.?B percent consumers a!ree that they dont take ayurvedictreatment beacause of less number of hospitals.
*D7.D7 percent consumers a!ree that they dont take ayurvedic
treatment beacause of medicines no properly available in
market.
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*2nly 76 percent consumers a!ree that they influenced throu!h +
advertisement and social media.*2nly 7E percent consumers a!ree that they influenced throu!h family
members and relatives.
*2nly B percent consumers a!ree that they influenced throu!h !ood
brand value of company.
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*ontinueF
)ypothesis are re$ected that
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*-imitation
*ample siCe is limited.
*4ata collected from some college students of@
99=M, university ; JE7,7 college ; ubodh
college .
*
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*Conclusions
*9n reference to acute and chronic diseases 7onsumers
perception towards ayurvedic medicines have no so much
difference.
*7onclusion is that consumers attitude towards ayurvedic
treatment is negative because of form of medicine; less innumber of hospitals; bad brand value of pharmaceutical
companies; medicines not properly available in mar5et
and they ta5e long time in cure. o government and
pharmaceuticals companies give attention in this
direction.
*Further study is reDuired to e+plore more in thisdirection .
*R f
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*Refrences
* Md. Irshad Ali and Manmohan Yadav study “A S+%9G 2C
*20S%