BUSINESS DRIVEN TECHNOLOGY

Chapter Fourteen: Enhancing Collaborative

Partnerships

LEARNING OUTCOMES

14.1 Identify the different ways in which companies collaborate using technology

14.2 Compare the different categories of collaboration technologies

14.3 List, describe, and provide an example of a content management system

14.4 Evaluate the advantages of using a workflow system

LEARNING OUTCOMES

14.5 Differentiate between a groupware system and a peer-to-peer system

14.6 Define the fundamental concepts of a knowledge management system

14.7 Explain the current tools and trends used in a collaborative working environment

CHAPTER FOURTEEN OVERVIEW

• Collaboration solves specific business tasks such as telecommuting, online meetings, deploying applications, and remote project and sales management– Collaboration system – an IT-based set of tools that supportsthe work of teams by facilitating the sharing and flow of information

THE NEED FOR COLLABORATION

• Two categories of collaboration technologies:1. Unstructured collaboration (information

collaboration) - includes document exchange, shared whiteboards, discussion forums, and e-mail

2. Structured collaboration (process collaboration) - involves shared participation in business processes such as workflow in which knowledge is hardcoded as rules

THE NEED FOR COLLABORATION

• Typical collaborative business functions

THE NEED FOR COLLABORATION

• Collaboration systems include:– Content management systems– Workflow management systems– Groupware systems– Peer-to-peer systems– Knowledge management systems

Content Management Systems

• Content management system (CMS) – provides tools to manage the creation, storage, editing, and publication of information in a collaborative environment

• CMS marketplace includes:– Document management system (DMS)– Digital asset management system (DAM)– Web content management system (WCM)

Content Management Systems

• Content management system vendor overview

Workflow Management Systems

• Work activities can be performed in series or in parallel that involves people and automated computer systems

• Workflow management system – controls the movement of work through a business process

Workflow Management Systems

• Workflow management system features

Workflow Management Systems

• Workflow process diagram

Groupware Systems

• Groupware – software that supports team interaction and dynamics including calendaring, scheduling, and videoconferencing

• Groupware falls into two categories:– Users of the groupware are working together at the

same time or different times– Users are working together in the same place or in

different places

Groupware Systems

• Groupware technologies

Peer-to-Peer Systems

• Peer-to-peer (P2P) – allow collaboration in a shared information space to utilize, add to, or comment on any piece of information

Peer-to-Peer Systems

Start

Knowledge Management Systems

• Knowledge management – involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions

• Knowledge management system – supports the capturing and use of an organization’s “know-how”

Knowledge Management Systems

• Intellectual and knowledge-based assets fall into two categories:– Explicit knowledge – consists of anything that can be

documented, archived, and codified, often with the help of IT

– Tacit knowledge - knowledge contained in people’s heads

Knowledge Management Systems

• Why organizations launch knowledge management programs

COLLABORATION TRENDS

• E-mail is the dominant form of collaboration application, but real-time collaboration tools like instant messaging are creating a new communication dynamic

• Instant messaging is a type of communications service that enables someone to create a kind of private chat room with another individual to communicate in real-time over the Internet

COLLABORATION TRENDS

• Instant messaging application diagram

CHAPTER FOURTEENOpening Case Study Questions

1. Identify which systems Amazon.com could use to collaborate internally

2. Explain which Internet technologies have facilitated the way in which Amazon.com collaborates with both its customers and business partners

3. Describe how Amazon.com could leverage the power of a knowledge management system within its organization

CHAPTER FOURTEEN CASEThe Skinny on Knowledge Management at Frito-Lay

• Frito-Lay built a highly successful knowledge management system on its corporate intranet

• The knowledge management portal allowed employees a single point of access to multiple sources of information

• The knowledge management portal was so successful that PepsiCo is deploying it across its three divisions – Pepsi, Frito-Lay, and Tropicana

CHAPTER FOURTEEN CASE QUESTIONS

1. Identify new types of collaboration that Frito-Lay could use to increase its business communication

2. Explain how Frito-Lay can use the portal technology to gain an advantage in its industry

3. Describe how knowledge management and the portal application have changed the jobs of salespeople at Frito-Lay