Business Development for Water to achieve the Millennium Development Goals

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Frederik Claasen, Senior Consultant, AIDEnvironment, The Netherlands

Transcript of Business Development for Water to achieve the Millennium Development Goals

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Business Development for Water to achieve

the Millennium Development Goals

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Blue Gold at the

Bottom of the Pyramid?

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Agenda

Bottom of the Pyramid

Small is beautiful

The need to develop business

Three examples

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How do you look at it?

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When Money Meets Development

Trade instead of Aid

Business case instead of Project

Revenue model instead of Budget Management

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Bottom of the Pyramid (BOP)

There is a trend towards an entrepreneurial form of development

Southern countries offer a potentially interesting market (BOP)

MDGs on water will not be reached by donor support alone

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BOP Strategies

Engage first, co develop and design

Focus on improving affordability

Fly under the radar: start small and scale up

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Small Scale Solutions

Appropriate Technology

Low cost, high output

Decentralized solutions

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We need

Solid business plans

Support in business development, match making and financial engineering

Innovative and effective financial distribution concept

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Three initiatives

Water and Sanitation Business Development Toolkit

Micro Water Facility

Akvo

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The AT BD Toolkit

To turn an idea into a sustainable business through an effective business development process

Who wants to use the AT BD Toolkit?

• Small-scale private entrepreneurs • NGOs / foundations in developed countries• NGOs / foundations in the South• Financiers• Knowledge institutes• Intermediates like Chambers of Commerce, consultants

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The AT BD ToolkitAssists entrepreneurs and organizations when developing an idea into a product, by going through 4 stages:

1. The idea: Is my product worth the effort? What business model do I have in mind?

2. Feasibility: Will there be a (BOP) market? How to develop the product?

3. Demonstration: Proving the product. Preparation for market introduction.

4. Market introduction and scaling up: Product launch. Continuous improvement.

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Proven practiceThe 4 innovators have established themselves in India and are being assisted in the development of their products and businesses

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QuickTime en eenᆰTIFF (ongecomprimeerd)-decompressor

zijn vereist om deze afbeelding weer te geven.

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Unique selling points

A Business Development Toolkit that focuses on

(Appropriate Technology for) water and sanitation

A Business Development Toolkit that has been designed to

cater for BOP markets

A Business Development Toolkit that is practically tested

This has never been done before!

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With the Toolkit you can:

• Develop a funding plan

• Check the completeness of a Business Plan

• Conduct a market analysis

• Develop an organizational structure

• And more…

But what does this look like?

Finally, show time…

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How do we take this forward?