Business Development for Water to achieve the Millennium Development Goals
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TBLI Conference Asia 2008 Business Development for Water to achieve the Millennium Development Goals
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Frederik Claasen, Senior Consultant, AIDEnvironment, The Netherlands
Transcript of Business Development for Water to achieve the Millennium Development Goals
TBLI Conference Asia 2008
Business Development for Water to achieve
the Millennium Development Goals
TBLI Conference Asia 2008
Blue Gold at the
Bottom of the Pyramid?
TBLI Conference Asia 2008
Agenda
Bottom of the Pyramid
Small is beautiful
The need to develop business
Three examples
TBLI Conference Asia 2008
How do you look at it?
TBLI Conference Asia 2008
When Money Meets Development
Trade instead of Aid
Business case instead of Project
Revenue model instead of Budget Management
TBLI Conference Asia 2008
Bottom of the Pyramid (BOP)
There is a trend towards an entrepreneurial form of development
Southern countries offer a potentially interesting market (BOP)
MDGs on water will not be reached by donor support alone
TBLI Conference Asia 2008
BOP Strategies
Engage first, co develop and design
Focus on improving affordability
Fly under the radar: start small and scale up
TBLI Conference Asia 2008
Small Scale Solutions
Appropriate Technology
Low cost, high output
Decentralized solutions
TBLI Conference Asia 2008
We need
Solid business plans
Support in business development, match making and financial engineering
Innovative and effective financial distribution concept
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Three initiatives
Water and Sanitation Business Development Toolkit
Micro Water Facility
Akvo
TBLI Conference Asia 2008
The AT BD Toolkit
To turn an idea into a sustainable business through an effective business development process
Who wants to use the AT BD Toolkit?
• Small-scale private entrepreneurs • NGOs / foundations in developed countries• NGOs / foundations in the South• Financiers• Knowledge institutes• Intermediates like Chambers of Commerce, consultants
TBLI Conference Asia 2008
The AT BD ToolkitAssists entrepreneurs and organizations when developing an idea into a product, by going through 4 stages:
1. The idea: Is my product worth the effort? What business model do I have in mind?
2. Feasibility: Will there be a (BOP) market? How to develop the product?
3. Demonstration: Proving the product. Preparation for market introduction.
4. Market introduction and scaling up: Product launch. Continuous improvement.
TBLI Conference Asia 2008
Proven practiceThe 4 innovators have established themselves in India and are being assisted in the development of their products and businesses
QuickTime en eenﾪTIFF (ongecomprimeerd)-decompressor
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QuickTime en eenﾪTIFF (ongecomprimeerd)-decompressor
zijn vereist om deze afbeelding weer te geven.
TBLI Conference Asia 2008
Unique selling points
A Business Development Toolkit that focuses on
(Appropriate Technology for) water and sanitation
A Business Development Toolkit that has been designed to
cater for BOP markets
A Business Development Toolkit that is practically tested
This has never been done before!
TBLI Conference Asia 2008
With the Toolkit you can:
• Develop a funding plan
• Check the completeness of a Business Plan
• Conduct a market analysis
• Develop an organizational structure
• And more…
But what does this look like?
Finally, show time…
TBLI Conference Asia 2008
How do we take this forward?
![[Millennium Development Goals 1 and 3] By [Author Name ... · MILLENNIUM DEVELOPMENT GOALS 1 & 3 4 were termedas “Millennium Development Goals” and United Nations Millennium Declaration](https://static.fdocuments.in/doc/165x107/5edb6813ad6a402d66659cfd/millennium-development-goals-1-and-3-by-author-name-millennium-development.jpg)
