Business Case Presentation Template

2

Business Case Presentation Components• Why are we considering

this proposal?– Strategic alignment– Opportunity summary

• Problem; market analysis

• Value proposition • Solution overview

• Competitive overview; product positioning

• Go to market strategy overview

• High-level financial analysis

• Team• Ask See the NOTES view in PPT

for additional information

3

Summary Slide 1

• Why are we here? • Market analysis

• Differentiation • Financial analysis

4

Summary Slide 2

• Solution overview • Competitive analysis

• Team • Ask

5

Align with corporate strategy and goals

6

Market Opportunity

Overweight U.S. Adults =

156M

…who own a Smartphone =

32M

Wally’s members

3.7M..with

Smartphone = 751K

7

Customer Problem and Value Proposition

8

Solution Overview

• Main features• Competitive differentiation

Competitive Analysis

9

Alternatives

Share of Wallet

Category

Product

Any other way tosolve the problem, including “do

nothing”

Other solutions competingfor the money that could be

spent on your solution

Similar solutions, can be delivered in alternate ways

Closest substitutes as perceived by your target customers

Indirect

Dire

ct

10

Go to Market Strategy

• Sales Channels• Marketing Communications

11

Financial Analysis

• Revenue• Cash Flow• Break even• IRR • NPV

12

Team

13

Ask

• Your recommendation• What you need to implement next steps

14

For More Business Case Help

• Pivotal Product Management provides award-winning product management training, consulting, coaching, and skills assessment. Please contact us if you have questions about using this tool. Visit our website for more Product Management best practices, free tools, and templates.

• Pivotal Product Management www.pivotalpm.com