Business Case for Sustainability Presentation
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y Sustainability ?
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Transcript of Business Case for Sustainability Presentation
Why Sustainability?
Presented by Laura Dunkley
Niagara College Environmental Post-Graduate Students
2015
Challenges
Who is behind the wheel?
Reputation Crisis
Regulations
Reduce Costs
Competitive Strategy
Right thing to do
“I have so much work to do already!”
“It is not in our budget right now, and who knows how to do it anyways?”
“How will this support our business strategy?”
“But we’ve done it this way and it is working”
“Is it really Green?”
“What regulation do I use for report? How do I report? Who cares?”
“Is there a regulation forcing us to do it?… right now?”
“Is there even a GREEN product available? It is just easier to buy from who we always buy from.”
“It is not convenient to recycle and compost”
“Does any of our customers care about sustainability?”
“We are just a small company that offers services, having sustainability initiatives doesn’t apply to us.”
“I don’t know where to start.”
• Sustainability needs a Strategy
• Sustainability must support Business Strategies
• Be Respectful of Limitations.
• Walk Before you Run.
Growing Change
• Lead by Example
• Have Fun! Be Innovative!
• Be Resourceful
• Communication is Key
• Collaboration is the Way of the Future
• Be Patient & Persistent
Growing Change
AlphacomsAphacoms - French Communications Agency - To communicate around their Sustainability culture
and demonstrate their innovation in communication, they decided to present their 2013 CSR report as an online virtual tour of their offices where is organized a gigantic…banana hunt! Yes, you’ve read it
correctly. A banana hunt. Company Site - http://rse.alphacoms.fr/ Blog Reference - http://blog.wizness.com/this-may-be-the-most-original-entertaining-csr-report-youve-ever-read/
Sources & Related Articles• From Challenges to Opportunities: The 7 Sustainability Opportunities for Canadian Business in
2015 http://nbs.net/knowledge/sustainability-opportunities-for-canadian-business-2015/?utm_source=Challenges+eblast+2015&utm_campaign=Jan+2015+Challenges+E-blast&utm_medium=email
• Sustainability Strategy Benefits - http://sustainabilityedge.com/links-and-resources/benefits-of-corporate-sustainability-strategy/
• What do businesses think of their CSOs? http://www.greenbiz.com/article/what-do-businesses-think-their-csos
• Building a Sustainable Niagara - http://list.ly/list/VsX-building-a-sustainable-niagara
• Marketing Strategies - List of Articles by Laura Dunkley - http://list.ly/list/3nL-content-marketing-strategies
• How Cities and Businesses Are Working Together to Address Climate Change http://www.triplepundit.com/2014/07/cities-businesses-working-together-address-climate-change/ (July 14, 2014)
