Business & Media in the Age of Uncertainty

Charlie BeckettPOLIS, London School of Economics

E: c.h.beckett@lse.ac.ukT: @charliebeckettBlog: www.charliebeckett.org

Every organisation is now a networked media organisation:

From external and internal toInside/outside, personal/professional

Environmental but artificial

Choices based on ethics

Which of these do you fear most?

Which of these do you fear most?

Which of these do you fear most?

Beyond Technology: media trends

• Disintermediation

• Personalisation

• Mobility

• Interactivity

Beyond Technology:Uncertainty and complexity

MEDIA ETHICS

1. Social

2. Political

3. Editorial

Social ethics

Political ethics

Editorialethics

Conclusion

• Media is environmental

• There are new media forces

• Co-evolution of technology & social forces

• Respond – not just to risk but to relationships

Business & Media in the Age of Uncertainty

Charlie BeckettPOLIS, London School of Economics

E: c.h.beckett@lse.ac.ukT: @charliebeckettBlog: www.charliebeckett.org