Business and Media in the Age of Uncertainty

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Business & Media in the Age of Uncertainty Charlie Beckett POLIS, London School of Economics E: [email protected] T: @charliebeckett Blog: www.charliebeckett.org

description

A talk that explains how social trends impact on media trends that impact on business and communications at a time of upheaval and uncertainty.

Transcript of Business and Media in the Age of Uncertainty

Page 1: Business and Media in the Age of Uncertainty

Business & Media in the Age of Uncertainty

Charlie BeckettPOLIS, London School of Economics

E: [email protected]: @charliebeckettBlog: www.charliebeckett.org

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Every organisation is now a networked media organisation:

From external and internal toInside/outside, personal/professional

Environmental but artificial

Choices based on ethics

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Which of these do you fear most?

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Which of these do you fear most?

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Which of these do you fear most?

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Beyond Technology: media trends

• Disintermediation

• Personalisation

• Mobility

• Interactivity

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Beyond Technology:Uncertainty and complexity

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MEDIA ETHICS

1. Social

2. Political

3. Editorial

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Social ethics

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Political ethics

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Editorialethics

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Conclusion

• Media is environmental

• There are new media forces

• Co-evolution of technology & social forces

• Respond – not just to risk but to relationships

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Business & Media in the Age of Uncertainty

Charlie BeckettPOLIS, London School of Economics

E: [email protected]: @charliebeckettBlog: www.charliebeckett.org