New Age Media
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Transcript of New Age Media
![Page 1: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/1.jpg)
Consumers and the New Age Media.
It’s a lot like drugs
By Hugh, Jasmine, Tash, Julia and Chris
![Page 2: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/2.jpg)
Which ways consumer media habits are changing
– 60.9% of people are using the internet more than other forms of media. Example: Television
– Drug use in children is up 39%
![Page 3: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/3.jpg)
How does brand development differ from direct response
• Brittany will not be giving anyone a direct response in this state, although the response could be quite humorous, eg “this shit is off the richter”
![Page 4: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/4.jpg)
They differ by
• Familiarity
• Positive Imagery
• Completed Transaction
![Page 5: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/5.jpg)
Define major brand concepts
• Brand awareness, Brand recognition, brand recall, brand image, favourableness, strength and uniqueness.
• This is a bit like Amy Whinehouse. When you say her name you instantly associate her with drugs
![Page 6: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/6.jpg)
Different types of techniques used by marketers to build and reinforce
brands online• The too
• The different types of techniques that are used are interactive branding tools:
• Personalisation, co creation of content, purchase process stream lining, customerisation, dynamic pricing and developing brand community
![Page 7: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/7.jpg)
This relates to different types of drugs for different people
![Page 8: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/8.jpg)
Customer acquisition techniques online and offline
• Advertising• Promotion• Events and PR• Affiliate Programs• Portal deals• Viral marketing
• Email promotions• Online ads• Seach engine ads• Chat rooms• Social networking
![Page 9: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/9.jpg)
Drug dealers use these techniques to obtain their customer
![Page 10: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/10.jpg)
Major online advertising techniques
• Interactive sites• Films and
comics/animations• Banner Ads• Buttons• Rectangles• Pop ups• Skyscrapers
This is an advertisement for Vat 19 rum. Not really.
![Page 11: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/11.jpg)
Pop Ups
• The term pop up, if you pop your going to be up…..wayyyyyy up. Coincidence I think not.
![Page 12: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/12.jpg)
What is ad serving?
• The delivery of ads by a server to an end users computer on which the ads are then displayed by a browser and or cached. Ad serving performed by a Web publisher or a third party ad server. Ads can be embedded in the page or served separately.
![Page 13: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/13.jpg)
The drug dealer serving their happy customers.
![Page 14: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/14.jpg)
The two techniques used to improve the targeting of online ads
• Contextual advertising– Aimed at the specific individual
• Behavioural advertising – Based on their web browsing behaviour
![Page 15: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/15.jpg)
Different drugs for different people
• Heroine for the•Heroine for the individual junkie
•Marijuana for the communal stoner.
![Page 16: New Age Media](https://reader033.fdocuments.in/reader033/viewer/2022061609/555828d8d8b42a25588b4fe8/html5/thumbnails/16.jpg)
THEEEEEE ENDDDDDDDD