#BUSCD Session3

Super Bowl: PanelBrand Bowl: Update

Re-Cap: Lessons to DateStand-ups: Team C

Your Choice: Subjects/QuestionsBreak

Team Projects/Studio

#BUSCD Super Bowl Panel

Brand Bowl 2012

Plug in results

Re-Cap: Lessons to Date

Brand Collaboration

Patagonia: Social Good

Sam Adams: Product Development

Olympus: Content Generation

http://youtu.be/OfJ6W9uWbDQ

http://penready.com/tagged/featured

Charmin: Utility for Users

Mullen: Data Gathering

Uniqlo: Sales Promotion

Stand Ups

Big Ideas

Open Discussion

Team Project

--community/audience--insight/tension--strategy--tactics--creative

o ideao executions

Next Week Presentation

--15 minutes presentations--very tight--well rehearsed--slides--minimum slides

o the press release (what will the outcome be that your campaign achieves)o audience/communityo insight/tensiono strategy for launch and engagemento core ideao media (paid or earned)o creative executions (three not similar)

--social media--app--experiential --collaborative--utility