BUSCD 3: Collaborative creativity
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#BUSCD Session3
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Collaborative Creativity and more from Session 3
Transcript of BUSCD 3: Collaborative creativity
#BUSCD Session3
Super Bowl: PanelBrand Bowl: Update
Re-Cap: Lessons to DateStand-ups: Team C
Your Choice: Subjects/QuestionsBreak
Team Projects/Studio
#BUSCD Super Bowl Panel
Brand Bowl 2012
Plug in results
Re-Cap: Lessons to Date
Brand Collaboration
Patagonia: Social Good
Sam Adams: Product Development
Olympus: Content Generation
http://penready.com/tagged/featured
Charmin: Utility for Users
Mullen: Data Gathering
Uniqlo: Sales Promotion
Stand Ups
Big Ideas
Open Discussion
Team Project
--community/audience--insight/tension--strategy--tactics--creative
o ideao executions
Next Week Presentation
--15 minutes presentations--very tight--well rehearsed--slides--minimum slides
o the press release (what will the outcome be that your campaign achieves)o audience/communityo insight/tensiono strategy for launch and engagemento core ideao media (paid or earned)o creative executions (three not similar)
--social media--app--experiential --collaborative--utility
