Drew GeldartMarketing Manager@DrewGeldart

Social mediafor customer service

and promotion

Your website is irrelevant

It’s not all about you

Have goals that make sense for your business

Blogs: Blogger, Livejournal, Opendiary, Typepad, Wordpress,

ExpressionEngine, Xanga

Microblogging / presence applications: FMyLife, Jaiku, Plurk, Twitter

Tumblr, Posterous

Social Networking: Facebook, Geni.com, Hi5, LinkedIn, Myspace, Orkut,

Ozone, Xing, Bebo, Bigtent

Business networking: LinkedIn

Events: Upcoming, Eventful, Eventbrite, Meetup.com

Communication

Wikis: Wikipedia, PBWorks, Wetpaint

Social bookmarking: Delicious, Stumbleupon, Google Reader, CiteULike

Social News: Digg, Mixx, Reddit

Social media monitoring: Klout, Hootsuite, Twittersearch, Social mention, Technorati, Google Alerts

Social media analytics: Radian6, Sysmos

Information aggregators: Netvibes, Twine, Hootsuite

Collaboration

Brand Monitoring

Photography and art sharing: Flickr, Photobucket, Picasa,

Smugmug

Video sharing: YouTube, Viddler, Vimeo, sevenload, Zideo

Livecasting: Ustream, Justin.tv, Stickam, Skype, OpenCU

Music and audio sharing: Myspace, The Hype Machine, Last.fm

Presentation sharing: slideshare, scribd, prezzi (slide creation and

sharing)

Multimedia

Reviews and opinionsProduct reviews: epinions.com, Mouthshut.com

Business reviews: Customer lobby, yelp.com

Community Q&A: Yahoo! Answers, WikiAnswers, Askville

Entertainment

Media and entertainment platforms: Cisco Eos

Virtual Worlds: Second Life, The Sims online

Game sharing: Miniclip, Kongrgate

Strategy

Don’t have the resources

My customers aren’t on social media

There’s no ROI

Image  source:  h.p://www.calliflower.com/

image  source:  share.tv.org

“Open Brand” culture

Participation

Dedicated resource

Integrate measurement & ROI

Consumer audit and a content audit

Define your goals

Select social media websites to engage in

Rules of engagement

Editorial calendar

Understand community principles

Start conversations to get feedback

Game plan for potential risks

It’s not all about you

Know what you want to improve

Have a plan and share it

Monitor, engage, adjust, evolve

Drew Geldart

email: drew@karo.com

twitter: @drewgeldart

@karogroup

Today’s presentation: Slideshare.com