Buildex conference 2011 social media
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Drew Geldart Marketing Manager @DrewGeldart Social media for customer service and promotion
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Transcript of Buildex conference 2011 social media
Drew GeldartMarketing Manager@DrewGeldart
Social mediafor customer service
and promotion
Your website is irrelevant
It’s not all about you
Have goals that make sense for your business
Blogs: Blogger, Livejournal, Opendiary, Typepad, Wordpress,
ExpressionEngine, Xanga
Microblogging / presence applications: FMyLife, Jaiku, Plurk, Twitter
Tumblr, Posterous
Social Networking: Facebook, Geni.com, Hi5, LinkedIn, Myspace, Orkut,
Ozone, Xing, Bebo, Bigtent
Business networking: LinkedIn
Events: Upcoming, Eventful, Eventbrite, Meetup.com
Communication
Wikis: Wikipedia, PBWorks, Wetpaint
Social bookmarking: Delicious, Stumbleupon, Google Reader, CiteULike
Social News: Digg, Mixx, Reddit
Social media monitoring: Klout, Hootsuite, Twittersearch, Social mention, Technorati, Google Alerts
Social media analytics: Radian6, Sysmos
Information aggregators: Netvibes, Twine, Hootsuite
Collaboration
Brand Monitoring
Photography and art sharing: Flickr, Photobucket, Picasa,
Smugmug
Video sharing: YouTube, Viddler, Vimeo, sevenload, Zideo
Livecasting: Ustream, Justin.tv, Stickam, Skype, OpenCU
Music and audio sharing: Myspace, The Hype Machine, Last.fm
Presentation sharing: slideshare, scribd, prezzi (slide creation and
sharing)
Multimedia
Reviews and opinionsProduct reviews: epinions.com, Mouthshut.com
Business reviews: Customer lobby, yelp.com
Community Q&A: Yahoo! Answers, WikiAnswers, Askville
Entertainment
Media and entertainment platforms: Cisco Eos
Virtual Worlds: Second Life, The Sims online
Game sharing: Miniclip, Kongrgate
Strategy
Don’t have the resources
My customers aren’t on social media
There’s no ROI
Image source: h.p://www.calliflower.com/
image source: share.tv.org
“Open Brand” culture
Participation
Dedicated resource
Integrate measurement & ROI
Consumer audit and a content audit
Define your goals
Select social media websites to engage in
Rules of engagement
Editorial calendar
Understand community principles
Start conversations to get feedback
Game plan for potential risks
It’s not all about you
Know what you want to improve
Have a plan and share it
Monitor, engage, adjust, evolve
Drew Geldart
email: [email protected]
twitter: @drewgeldart
@karogroup
Today’s presentation: Slideshare.com
