Brushless DC MotorVendor - iMotor

Outline• Project Objective

• Project Charter

• Cost Benefit Analysis

• Assumptions

• Constraints

• Project Scope Statement

• Communication Plan

• Work Breakdown Structure

• Roles and Responsibility Matrix

Outline (continued)• Resource Plan

• Risk Management

• Quality Plan

• Schedule

• Gantt Chart

• Budget

• Change Management Plan

• Implementation Checklist

• Feedback

Project Objective• The objective of this project is to become a vendor of brushless

DC motors and provide services from installation, maintenance to tailored solutions to its customers.

Project Charter• The brushless DC motors provide higher power density, torque

density and efficiency than conventional motors. Thus, filling the need of energy saving motors during heavy load.

• Being the vendor of brushless DC motors, the plan is to enter the market with a focused product which meets the needs of the target market.

• Market research, marketing and supplier agreements shall be finalized before entering the market.

• Business growth shall be incremental and the business strategies shall be re-adjusted according to the market feedback.

Cost Benefit Analysis

50W motor 100W motor 500W motor 1 KW motor0

50

100

150

200

250

300

350

400

450

CostSale PriceProfit

• Note: All prices are in US Dollars

Assumptions• Due to severe load shedding in Pakistan, the consumers, businesses and

industries are looking for energy saving yet powerful motors.

• These motors could be run by renewable energy sources such as solar, wind, bio-energy.

• Such motors are neither being manufactured nor being widely supplied by vendors in Pakistan

• Venture Capitalists would invest in the company to carry out the project.

• Scope shall be agreed by concerned parties at the beginning of the project. All scope changes would undergo management of change procedures and could result in changes in time, cost and quality of the project.

• Customer Long Term Value (LTV) would be more than the Cost of Customer Acquisition (COCA).

Constraints• Import regulations and customs would increase costs.

• The transportation and sea freight would take around 3 weeks.

• The location of the company headquarters, supply center and customer care center would have to be optimized between proximity to the customers, land and infrastructure costs.

• The change in attitude in customers to a newer technology would need more convincing and marketing efforts.

• Sales taxes would increase the costs.

Project Scope Statement• The vendor (iMotor) shall become a successful startup company

by providing the 4 kinds of brushless motors (20 each) to its first customer (Gujrat Fan Company) in Pakistan. iMotor shall install, provide training and maintain the motors for 2 years.

Communication Plan• The vendor (iMotor) shall

actively communicate with the manufacturer, venture capitalists, marketers and its engineers and techinicians.

• Similarly, a clear communication channel would be kept open with the customer (GFC) throughout the project to address its concerns and complete the project according to its satisfaction.

iMotor

Manufacturer

Venture Capitalists

Engineers & Technicians

Marketers

Work Breakdown Structure

Project

Team Building Setting up a Supply Chain

Customer Acquisition & Relationship

Infrastructure Development &

Legal Registration

Marketing & Sales Plan

Setting up Processes for Installation,

Maintenance and Training

Roles and Responsibilities Matrix

Project

CEO

Team Building

CEO

Setting up a Supply Chain

R&D Manager, Planning Manager

Customer Acquisition & Relationship

Sales Manager

Infrastructure Development & Legal

Registration

Operational Manager

Marketing & Sales Plan

Marketing Manager

Setting up Processes for Installation,

Maintenance and Training

Planning Manager

Resource PlanResource Type Preferences Source

Capital Trustable Board of Directors

Venture Capitalists

Work Force Motivated and Capable Local Labor/Talent Market

Relations Established Brands Key Members of the Industry

Risk Management

• Actions and mechanisms to minimize risks

• Continuous monitoring of risks and actions to control them

• Estimated likelihood and impact of risks

• Identification of risks and their causes

Risk Identification Risk Analysis

Risk Treatment

Monitoring Review

Quality Plan

Post Installation ServiceInternational

BenchmarkingCustomer Feedback

Systems

Customers Relationship ManagementMonitor Communication Training

Following International StandardsApproved Motors Authorized

Manufacturers

Schedule – Gantt Chart

Team Building

Setting Up a Supply Chain

Customer Acquisition

Infrastructure Development & Legal Registration

Marketing & Sales

Installation, Maintenance & Training

Closing Exception Items

Continual Feedback

2015

2016

Day 1 62 123 184 245 306 367 428 489 550 611 672

Jan 1, 2015 - Jan 31, 2015

Feb 1, 2015 - Apr 30, 2015

Apr 1, 2015 - Apr 30, 2015

May 1, 2015 - May 30, 2015

Apr 1, 2015 - Dec 31, 2015

Jun 1, 2015 - Aug 31, 2015

Sep 1, 2015 - Sep 30, 2015

Mar 1, 2015 - Dec 31, 2016May 16, 2015 - Dec 31, 2016

On-going Support

Budget

30%

7%12%

4%5%3%

2%

20%

4%

6%

1%

1%5%

Salaries and WagesMarketing/AdvertisingTaxesInsuranceRent & MaintenanceUtilitiesOffice SuppliesMotor InventoryEquipment PurchasesShippingAccounting FeesLegal FeesMiscellanceous

Change Management PlanKey Stakeholders

Project Manager

Change Originator

Board Review

Change Proposal

Change Screeni

ng

Accept Chang

e

File

Implement Change

No

Yes

Implementation Checklist

Kick Off

• Team Building• Setting Up the Supply Chain

Deployment

• Customer Acquisition• Infrastructure Development & Legal

Registration

Ongoing Support

• Marketing & Sales• Installation, Maintenance & Training

Feedback• Continuous customer feedback would be incorporated from the

beginning (Minimum Viable Product) by providing the product in small batches while improving in each iteration.

Continuous Improveme

nt

Design

Feedback

Deliver

Implement

Q&A

•Thank You!