Bridging the Generational Divide

Sirmon Training & Consultant GroupJuly 20, 2010

US Census Bureau data

• 2010: 310,232,863

• 2020: 341,386,665

• 2030: 373,503,674

• 2040: 405,655,295

• 2050: 439,010,253

In 2009, Time Magazine reported that 40% of births were to unmarried women

So What?

Increase life expectancy

Crossing generational lines

Key events to indentify

Generational Grouping

G.I. Generation 1901-1926

Silent Generation 1927-1945

Baby boomer 1946-1964

Gen X 1965 -1976

Gen Y 1977-1994

Gen Z 1995 -

Matures

Millennia's Echo Boomer Nexters

Generational Grouping

Generational Grouping

CUSPER CLUB

The 55+ generation is responsible for 48% of Internet searches for cruises

(source: Hitwise).

Famous Matures

Baby Boomers

Born 1946 – 1964 76 million

Age 46 – 64

Variety FreedomIndividuality Achievement Credit savvyBrand switchers College degree6 career positions Hate ruleWere born to have it CompetitiveSelf-absorbed Materialistic

Famous Boomers

Gen X’s

Born 1965 – 1976 60 million

Age 34- 45

4 plus yrs of college Skeptical Entrepreneurs IndependentSelf – discovery Family vs. careerSingle parents or blended families

Famous Gen X’s

Millennial’s Famous People

Americans age 75+• In 2006, about 7.4% lived in a nursing home

• 8.1% in 2000

• 10.2% on 1990

• More seniors are choosing assisted-living or at-home care

Live Work & Play

• Walkscore.com• Market download• YPN network• Yelp• del.icio.us• Houselogic.com • Realtor.org/crt• Heather The Realtor

Jason Sirmon

704-458-5295

Sirmon Training & Consulting Group

Jason@JasonSirmon.com

Thank You