STEPPING UP TO THE CHALLENGE

Bridget SlyVolunteer and Citizenship Manager29th September 2015

Glasgow Life Charitable company

Delivering cultural, sporting and learning services across Glasgow

Manage 150+ venues/sites on behalf of GCC In 2014/15:

18.8 million attendances at venues, events, and programmes

1,700 volunteers gave 37,000+ hours (£454,000 economic contribution)

Glasgow 2014 Commonwealth Games: 8 sports venues; Festival 2014 Cultural Programme; 1,100 Host City Volunteers

Host City Glasgow project Host City Volunteers (HCV) Altogether Glasgow – flexible learning & engagement programme

Glasgow Household Survey (Autumn 2012)89% believed Games would have positive impact on the cityBUT…only 52% anticipated positive impact on them/their families

Glasgow 2014 Ltd’s clyde-siders programmeLower applications from: Glasgow city: disabled people; older people;

those living in deprived areas

HCV project scoping Barriers to participation: Application process – digital exclusion Perceptions about who volunteers Minimum time commitment Economic barriers ID / security

HCV Project AimsCivic PrideCommunity Engagement Volunteer Journey

Role: Wayfinding and information Locations: Active Travel Routes + Festival 2014

live zones

HCV Eligibility & Role

Criteria Priority Groups 16 years+ as at 1 Jan 2014 Live, work, study or already

volunteer in Glasgow Available for min of 4 shifts

(5 hours per shift)

Disabled people People living in

deprived areas Older people

Programme Delivery

Flexible recruitment: traditional marketing; outreach; social media

Recruitment and training materials in alternative formats Project team member with dedicated remit for welfare Additional support requirements identified Flexible training delivery Transport costs for training and Games-time + accessible

transport Reduced time commitment (5 hour shifts) Scheduling Partnerships (e.g. Violence Reduction Unit: HCV Crew)

31% of HCV had never volunteered before

15% of HCV identified as disabled people

38% of HCV are considered ‘hard pressed’ (Acorn CACI profile)

23% of HCV were from minority ethnic groups

30% of HCV aged 16-24 years + 11% aged 65 years+

Demographic Profile

Volunteers’ experience Pre-games: confidence / civic pride / connectedness (n = 838) Games-time experience (n = 209) Post-Games reflection (n = 27)

Stakeholder / Partnership working

Celebratory Exhibition Co-production process Visitor experience

Documentation of project Film and photography Volunteers’ feedback / soundbites

Research and Evaluation

70% indicated the best thing about their HCV experience was meeting other people

Evaluation: Volunteers’ Experience

79% indicated they now know more about Glasgow

79% indicated they now feel more connected to the city

66% indicated they would like to volunteer with a local community group or club

83% indicated they would like to volunteer for a local community event

90% indicated they would like to volunteer for another event in Glasgow

Developing the Legacy: Key Learning PointsMissionEnsure there’s an agreed foundation for your volunteer offerValues / ethics

MarketingUnderstand your audienceWhat info do you collect / have access to? Extend an invitation

Key Learning PointsMatchingFlexible offer – fit with the lives of increasingly ‘time-poor’ populationCo-create: Partners as brokers

ManagingNot just increasing but widening participation: Understand your audienceWhat info do you collect / have access to? Embrace technology, but beware the digital divide

Key Learning PointsCapture the impact

Celebrate success!

https://www.youtube.com/watch?v=mFxVRtsap7A