HERO MOTORCORP

BRANDING STRATEGIES

About• Hero Motocorp Ltd., formerly Hero Honda is an

Indian motorcycle and scooter manufacturer based in New Delhi, India.

• Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan.

• In 2010, when Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda.

• In August 2011 the company was renamed Hero MotoCorp with a new corporate identity.

vision

The vision of a mobile and an empowered India, powered by its two wheelers. Hero MotoCorp Ltd., company's new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena.

missionHero MotoCorp’s mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates.

Brand logo

Old logo New logo

Brand identity

• The logo

• Slogan

• Theme song

• Visual identification

Brand value• Reliability

• Constant mileage

• Comfort riding

• Reasonable price

• Low maintanance

Brand positioning

Every person has a hero and a winner within one’s self.

Brand extensionHero is one brand which continuously focuses on brand extension.

splendor Splendor +

Super splendor

Splendor pro

Splendor NXG

Brand strategy

• Product line strategy

• The range brand strategy

Brand promotion strategy

• Hero event sponsorship.

• Celebrity endorsement.

• Why should boys have all the fun campaign.

• Promotion through inter college rock music competition.

• MTV roadies.

Brand ambassadors

Hero MotoCorp now have two brand ambassadors from the Bollywood industry –

• Alia Bhatt

• Ranbir Kapoor

Future expansion plan• Hero MotoCorp has announced a partnership

with Asya Makina of Turkey to bring its two-wheelers to the country.

• Asya Makina has been appointed as the distributor of Hero MotoCorp range of two-wheelers in Turke.

• Under this partnership, Hero two-wheelers will be distributed through a network of close to 50 outlets spread across the country, with several more new outlets.

• Hero motorcrop is targeting to be present in as many as 50 global markets by the year 2020.

THANK YOU