BRANDING: WHICH ARE WE?MIKE FAZIO

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VOLUNTEER?1987-1993Anyone?Bueller?917-397-5411

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LASTING IMPRESSIONS MATTER….

MORETHANEVER.

“HIRE ME…..”

“I QUIT……”

POP QUIZ

FIRST WORD(s) THAT POPS INTO YOUR HEAD.

FAST FOODAFFORDABLEUNHEALTHY?

FIRST WORD(S)

FIRST WORD(S)?

• SEARCH• MAIL• BOOKS• NEWS• VIDEO• TV• APPS• PHONES• ALERTS• BLOGS• THERMOSTATS• DRONES

• SEARCH• EMAIL• NEWS• ?

GOOD PRICESASSEMBLEFRUSTRATINGMODERN?

FIRST WORD(S)

FIRST WORD(S)

HOW ABOUT THESE BRANDS?

FIRST WORD(S)

MOST VALUABLE BRANDS

MOST VALUABLE BRANDS

#3

#2

#1

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BRANDING:

What people think or say about you, your company or product when you’re NOT IN THE ROOM.

SO, WHICH ARE WE?

LEAST VALUABLE BRANDS?

ONE AT A TIME

GOVERNMENT

ONE AT A TIME

ONE STOP

ONE AT A TIME

SOCIAL WORKER

ONE AT A TIME

CUSTOMERS

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WHAT IS THE GOV’T BRAND?

WHAT IS A ONE STOP’S BRAND?

WHAT IS A SOCIAL WORKER’S BRAND?

WHAT IS A CUSTOMER’S BRAND?

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5 WAYS TO

IMPROVE YOUR BRAND

5 WAYS TO IMPROVE YOUR BRAND

#1 Shut The Front Door Type Impressions

5 WAYS TO IMPROVE YOUR BRAND

#2 Kick “Arse” Content

?

5 WAYS TO IMPROVE YOUR BRAND

#3 Unquenchable Self-Learning

5 WAYS TO IMPROVE YOUR BRAND

#4 Relentless Activity

5 WAYS TO IMPROVE YOUR BRAND

#5 Lava Flow of Benefits

SUMMARY1. First Impressions

2. Better Content

3. Increase Self-Learning

4. More Activity

5. Stress Benefits

Brand Impress

Content

Learn

Active

Benefits

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