Branding for leafletsThis manual contains a general presentation, variations accepted and one template for each area:

Constitution Building Processes Electoral Processes Political Participation and Representation Democracy and Development Regions/Countries – Latin America, Asia Pacific, Africa and Arab World You can cut and paste symbols and maps from the general presentation and the variations accepted to obtain the ulitmate leflet. Each area has its main colour and a set of indicator colours to be used for the squares on the leaflet’s cover. The indicator colours can be used for different sub-themes within an area.

Constitution Building Processes

Main colour Indicator colours Main colour Indicator colours

Electoral Processes

30% 60% 30% 60%

The following four areas with symbols 1:1, main colours and indicator colours:

Constitution Building Processes Electoral Processes Political Participation and Representation Democracy and Development

Ec 4090

Ec 04x0

Ec 0160

Ec 0580

Ec 1080

Ec 5600

PMS 187

Ec 8x20

Ec 5910

Ec 0x34

Ec 2x30

Main colour Indicator colours Main colour Indicator colours

Political Participation and Representation Democracy and Development

30% 60% 30% 60%dedicated for State of Democracy material

dedicated for gender related material

dedicated for political parties material

Ec 9140

PMS 356C 95 M 0Y 100 K 27

Ec x500

Ec 5140

Ec 51x0

PMS 356 (main col)

Ec x440

PMS 122C 0 M 17Y 80 K 0

Ec x300

Ec 9640

Ec x520

Asia Pacific

Asia Pacific

Arab World

Arab World

Arab World

Latin America

Latin America

Latin America

Africa

Africa

Africa

Latin America

Africa

Asia Pacific

Maps 1:1 – with the basic colour for each area

Arab World

Asia Pacific

30% 60%

30% 60%

Regions/Countries with the subareas Latin America, Asia Pacific, Africa and

Arab World with symbols 1:1, main colours and indicator colours:

Latin America

Main colour Indicator colours

Main colour Indicator colours

Main colour Indicator colours

Main colour Indicator colours

Asia Pacific

Africa Arab World

30% 60%

30% 60%

Ec 7x40

Ec x870

Ec 6820 Ec 8500

Ec 8420

Ec 9740

Ec 7550

Ec 6850

Ec 6540

Ec x620

Ec 9310

Ec 7810

Ec 5502

Ec x710

Ec x410

Ec 5870

Ec 3304

Ec x610

Ec 9550PMS 174C 0 M 70Y 100 K 36

C o n s T i T u T i o n B u i L D i n g P R o C E s s E sC o n s T i T u T i o n B u i L D i n g P R o C E s s E s

Leaflet – all variations of the layout accepted

1) one theme only, without an image

1) one theme only, with an image

2) one theme and a map, without an image

2) one theme and a map, with an image

3) different indicator colours in the boxes on the cover page, without an image

3) different indicator colours in the boxes on the cover page, with an image

The basic layout can be used with or without image.

Your leaflet can include:

1) one theme only, with or without an image

2) one theme and a map, with or without an image

3) different indicator colours in the boxes on the cover page

international iDEAThe international institute for Democracy and Electoral Assistance

gender equality in constitutional processes

international iDEAThe international institute for Democracy and Electoral Assistance

gender equality in nepal’s new constitution

g E n D E R i n i T i AT i v E

gender equality in nepal’s new constitution

C o n s T i T u T i o n A L P R o C E s s E s

international iDEAThe international institute for Democracy and Electoral Assistance

gender equality in constitutional processes

international iDEAThe international institute for Democracy and Electoral Assistance

gender equality in constitutional processes

international iDEAThe international institute for Democracy and Electoral Assistance

gender equality in nepal’s new constitution

international iDEAThe international institute for Democracy and Electoral Assistance

gender equality in nepal’s new constitution

international iDEAThe international institute for Democracy and Electoral Assistance

C o n s T i T u T i o n B u i L D i n g P R o C E s s E s

C o n s T i T u T i o n B u i L D i n g P R o C E s s E s

C o n s T i T u T i o n B u i L D i n g P R o C E s s E s

C o n s T i T u T i o n B u i L D i n g P R o C E s s E s

international iDEAThe international institute for Democracyand Electoral Assistance

Constitution Building Training Programme

Co n s T iT u T i o n B uiL D in g PRo C E ss E s

international iDEAThe international institute for Democracyand Electoral Assistance

Constitution Building Training Programme

Co n s T iT u T i o n B uiL D in g PRo C E ss E s

international iDEAThe international institute for Democracyand Electoral Assistance

Constitution Building in the Asia-Pacific Region

Co n s T iT u T i o n B uiL D in g PRo C E ss E s

gender equality in nepal’s new constitution

g EnD ER iniT i AT i v E

international iDEAThe international institute for Democracyand Electoral Assistance

Co n s T iT u T i o n B uiL D in g PRo C E ss E s

gender equality in nepal’s new constitution

g EnD ER iniT i AT i v E

international iDEAThe international institute for Democracyand Electoral Assistance

Co n s T iT u T i o n B uiL D in g PRo C E ss E s

EL EC To R A L PRo C E ss E s

Electoral system Design

international iDEAThe international institute for Democracyand Electoral Assistance

international iDEAThe international institute for Democracyand Electoral Assistance

Electoral system Design in the Asia-Pacific Region

EL EC To R A L PRo C E ss E s

international iDEAThe international institute for Democracyand Electoral Assistance

Political Parties Programme

P o L iT i C A L PA R T i C iPAT i o n A nD REPRE s En TAT i o n

P o L iT i C A L PA R T i C iPAT i o n A nD REPRE s En TAT i o n

international iDEAThe international institute for Democracyand Electoral Assistance

Political Parties in the Asia-Pacific Region

D EMo C R AC y A nD D E v EL o PMEn T

international iDEAThe international institute for Democracyand Electoral Assistance

Democracy and Development Programme

D EMo C R AC y A nD D E v EL o PMEn T

international iDEAThe international institute for Democracyand Electoral Assistance

Democracy and Development in the Asia-Pacific Region

international iDEAThe international institute for Democracyand Electoral Assistance

Latin America Programme

REg i o n s/Co un T RiE s

L AT in A MERi C A

international iDEAThe international institute for Democracyand Electoral Assistance

Asia-Pacific Programme

REg i o n s/Co un T RiE s

A si A - PAC ifi C

international iDEAThe international institute for Democracyand Electoral Assistance

Africa Programme

REg i o n s/Co un T RiE s

A fRi C A

international iDEAThe international institute for Democracyand Electoral Assistance

Arab World Programme

REg i o n s/Co un T RiE s

A R A B Wo RL D