Brand Yourselfand Your Identity Online:

YOU are your product

David SchwartzUniversity of Iowa School of Journalism

and Mass CommunicationTwitter: daveschwartz

Branding

A “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

– American Marketing Association

What do these seven peoplehave in common?

• Perez Hilton• Andrew Sullivan• Matt Drudge• Arianna Huffington• Ann Coulter• Bill Simmons• Martha Stewart

10 steps to becoming a brand

10 steps to becoming a brand

1. Have a voice

10 steps to becoming a brand

2. Entertain

10 steps to becoming a brand

3. Have a presence(Be there!)

10 steps to becoming a brand

4. Be consistent

Nick Bergus on Twitter

Nick Bergus on Facebook

Nick Bergus’ Tumblr

Nick Bergus on LinkedIn

10 steps to becoming a brand

4. Be consistent

10 steps to becoming a brand

5. Interact

10 steps to becoming a brand

6. Use multiple platforms

10 steps to becoming a brand

7. Don’t stray

10 steps to becoming a brand

8. Be honest /Get personal

TRUST

Advice to live (your professional life) by …

“I think I just try to be as open about myself as humanly possible, in a way that’s funny and in a way you can identify with.”

– Drew Magary, writer at:

NBCSports.com, Yahoo!, Maxim, Deadspin, Pro Football Talk, Playboy, ESPN.com

10 steps to becoming a brand

9. Know your audience

10 steps to becoming a brand

10. Make yourself a nice home

How to find me:

•Twitter: daveschwartz

•writeschwartz@gmail.com