Branding - Dave Schwartz
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Brand Yourself and Your Identity Online: YOU are your product David Schwartz University of Iowa School of Journalism and Mass Communication Twitter: daveschwartz
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An alternate, skin-and-bones version of a presentation I gave Nov. 13, 2010, to high school students at the JEA National Convention.
Transcript of Branding - Dave Schwartz
Brand Yourselfand Your Identity Online:
YOU are your product
David SchwartzUniversity of Iowa School of Journalism
and Mass CommunicationTwitter: daveschwartz
Branding
A “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
– American Marketing Association
What do these seven peoplehave in common?
• Perez Hilton• Andrew Sullivan• Matt Drudge• Arianna Huffington• Ann Coulter• Bill Simmons• Martha Stewart
10 steps to becoming a brand
10 steps to becoming a brand
1. Have a voice
10 steps to becoming a brand
2. Entertain
10 steps to becoming a brand
3. Have a presence(Be there!)
10 steps to becoming a brand
4. Be consistent
Nick Bergus on Twitter
Nick Bergus on Facebook
Nick Bergus’ Tumblr
Nick Bergus on LinkedIn
10 steps to becoming a brand
4. Be consistent
10 steps to becoming a brand
5. Interact
10 steps to becoming a brand
6. Use multiple platforms
10 steps to becoming a brand
7. Don’t stray
10 steps to becoming a brand
8. Be honest /Get personal
TRUST
Advice to live (your professional life) by …
“I think I just try to be as open about myself as humanly possible, in a way that’s funny and in a way you can identify with.”
– Drew Magary, writer at:
NBCSports.com, Yahoo!, Maxim, Deadspin, Pro Football Talk, Playboy, ESPN.com
10 steps to becoming a brand
9. Know your audience
10 steps to becoming a brand
10. Make yourself a nice home
