@svidss

Brand R(e)volutionRelevance

Svida AlisjahbanaCEO Femina Group

@svidss

@svidss

COUNTRY

POPULATION

MOBILE & SMART PHONE USER

SMARTPHONE PENETRATION

FB USER

FB NO. (WORLD)

TWITTER USER

TWITTER NO (WORLD)

INDONESIA

242.325.638

265.100.000

8%

50.148.660

4

29.400.000

5

BRAZIL

193.946.886

257.900.000

14%

60.251.160

3

41.200.000

2

@svidss

2006 2011

8%

29%

Internet Penetration Keep Growing

Source : AC Nielsen

@svidss

They Access It From Mobile Device

INDONESIA 61.88% BRAZIL 40%

@svidss

Chief EditorCommunity OfficerPetty Fatimahfemina

@svidss

@svidss

MAGAZINEMAGAZINE

WEBSITEWEBSITE

ACTIVATIONACTIVATION RADIORADIO

SOCMEDSOCMED

BOOKSBOOKS

TVTVMOBILEMOBILE

COMMUNITY

COMMUNITY

COMMUNITY

COMMUNITY

COMMUNITY

COMMUNITY

COMMUNITY

COMMUNITY

TO PLAYTO PLAY

TO PARTICIPATE

TO PARTICIPATE

TO PASS ONTO PASS ON

@svidss

Print

Book

Activation

Social Media

Website

@svidss

COMMUNITYCOMMUNITY CHANNELCHANNEL

CONTENTCONTENT

@svidss

Content is King

TO PLAYTO PLAY

TO PARTICIPATE

TO PARTICIPATE

TO PASS ONTO PASS ONConversation is

Kingdom

@svidss

#1#1 Viral Effect – Earned Media

#2#2 Dialogue

#3#3 Community Activation

#4#4 Commercial Initiative

Social Media drives…

@svidss

Campaign LineCommercial

Initiative

@svidss

readershipreadership

readership+

fans

readership+

fans

readership+

fans+

followers+

viewers

readership+

fans+

followers+

viewers

readership+

fans+

followers+

viewers+

visitors

readership+

fans+

followers+

viewers+

visitors

Aggregate Community

social media users

@svidss

Accelerate the Growth of Women Entrepreneurship in Indonesia

@svidss

50.000.000 National Entrepreneurs

39 Million Women Entrepreneurs

98.9% Micro Entrepreneurs

Women in Business

Source: BPS-Statistics Indonesia

@svidss

to empower women to become economically independent and attain greater prosperity by

embracing entrepreneurial activities

Femina Women Entrepreneurship MISSION

@svidss 18

Source: Internal Survey 2011/12

Femina Women Entrepreneurs Business Scale 2010/2011

Micro

Small

Medium

Large OMZET : > US$5M/Year

OMZET : 100K – US$5M/Year

OMZET : 20K – US$100K /Year

OMZET : ≤ US$20K / Thn

@svidss 19

Business Sector 2010/11

35%

19%

9%

8%

7%

Fashion

Culinary

Craft

Education

Beauty

7% of femina Women Entrepreneurs are doing Export.

Source: Internal Survey 2011/12

@svidss

Women Entrepreneurs’ Issues

• Lacking of knowledge in entrepreneurship

• Need network among women entrepreneur

• Lacking of the support from the family and friends

• Funding access

20

Survey Result 2011/2012

Source: Internal Survey 2011/12

@svidss

ENTREPRENEURSHIP SEMINAR

ENTREPRENEURSHIPWORKSHOP

WOMEN ENTREPRENEURSHIP COMPETITION

POWER LUNCH/LEADERSHIP SESSION

BAZAAR/EXHIBITION

ONLINE COMMUNITY www.wanitawirausaha.femina.co.id

FEMINA AWARD @INACRAFT

Entrepreneurial Winning Women Program

@svidss 22

EDUCATION & PUBLICATION

ArticleWebsite

Sosial Media

Entrepreneurship Booklet

Promo: Print, Digital, Radio,

Newspaper, Outdoor

Coverage: Print, Digital

EXPERIENTIAL

Roadshow Seminar 7 Cities: Jakarta,

Medan, Solo, Palembang, Semarang,

Pontianak, Malang

Roadshow Workshop 3 Cities: Jakarta,

Surabaya, Yogyakarta

Business Visit: Yogya

COMPETITION & EXHIBITION

NatioinalCompetition

Power Lunch

Women Entrepreneurship Festival : Jakarta,

Surabaya

Program 2012-2013

@svidss

SEMINAR JAKARTA

SEMINAR MEDAN

Registration and Collection for the Women Entrepreneur Awards VERIFIKASI FINALIS

POWER LUNCH

JAKARTA

SEP NOP DES JAN FEB MAR APR

EDITORIAL : RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC

SEMINARSOLO

WEBSITE: RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC

IKATAN ALUMNI WANITA WIRAUSAHA

OKT MEI

BUKU MINIWANITA

WIRAUSAHA

SEMINARPALEMBANG

SEMINAR MAKASSAR

SEMINAR PONTIANAK

JUNI JULI

PENJURIANUTAMA +

PENGUMUMAN PEMENANG +

PEMBERIAN PENGHARGAAN

SEMINAR MALANG

AGS

WORKSHOP SURABAYA

WORKSHOPJAKARTA

WORKSHOP YOGYAKARTA

FESTIVAL WANWIR JAKARTA

FESTIVAL WANWIR SURABAYA

SOSIAL MEDIA: INFO WANITA WIRAUSAHA MANDIRI FEMINA, ETC

BUSINESS VISIT YOGYA

FUNDING: FACILITATING CREDIT NEEDS THROUGH WANITA WIRAUSAHA23wanita wirausaha mandiri femina

TIMELINE 2012 - 2013

@svidss

Pekanbaru

Palembang

Jakarta

BandungJogjakarta

Solo Surabaya

Samarinda

Bali

Makassar

Manado

Seminar

Workshop

Reached out & Engaged with over 7,000 women around Indonesia

Inspired over 50,000 people

@svidss

UNLEASHING WOMEN’S LEADERSHIP

IN INDONESIA

Advancing Indonesia Career Women to the Board Room

@svidss

THE JOURNEY OF

WOMEN AS A LEADER

@svidss

UNIVERSITY GRADUATES

ENTRY LEVEL PROS

MID - SNR MANAGEMENT

BOARD CEO

A Few Women LeadersA Few Women Leaders

SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012

49% 47% 20% 6% 5%

@svidss

CHINA 6%CHINA 6%

INDIA 5%INDIA 5%BRAZIL 6%BRAZIL 6%

USA 15%USA 15%SPAIN 10%SPAIN 10%

UK 12%UK 12% GERMANY 6%GERMANY 6%

FRANCE 15%FRANCE 15%

SWEDEN 27%SWEDEN 27%

NORWAY 32%NORWAY 32%

RUSSIA 8%RUSSIA 8%

Women representation in the Board in Asia significantly underperforms that of the Western countries

SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012, Women Matters

…ALONE AND SINGLE FIGHTER

INDONESIA 6%INDONESIA 6%

@svidss

THEY LEAVE EARLIER…

40%Leave the workforce atearly tenure

72%Leave due to the need tospend time with family

13% Mid Tenure

2% Sr. Management

41% No Single level of tenure

39% Seeking more flexibility

35% Seeking more money

12% Seeking more intellectual stimulation

SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012

@svidss

…IGNITE THE SPIRIT

SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012

69% 86%Personal motivation and drive

Double Burden Syndrome

@svidss

@svidss

What if women in our countries are CONNECTED , can we make them

more INDEPENDENT and more PROSPEROUS