Post on 11-Aug-2015
92.6 percent said that they put most importance on visual factors when purchasing products.
Why Important?
Why Important?
• Colour can:- send a positive or negative message, - encourage sales, and- calm a crowd.
• Specific colours - creating brand relevance and - motivating purchases.
Blue
• The most favorite color of people
• A feeling of :- Calm and serenity.
• Establishes trust and secure.
• Colour of communication.
Blue
• Light blue - fantasy.• Dark blue - authority and power. • Mostly used in:
- Medical, and - Financial industries.
RED
• Feeling of warmth.• Most powerful of all
colours. • Not use too much. • Get attention
- Sell products- Specific message, - Focus on it, and
Red
• Often used in:- Clearance sales- Fast food chains- Excitement and
danger• Also used by big
company:- Coca-cola- Air Asia
Green
• The feeling of relaxing and fresh.• Represents:
- Health - Life - Rebirth and - Nature/ environment- Growth
• Warm and inviting• Associated with money and
wealth.
How Colours Affect Your Sales
• Choosing the right colour.- Understand your target audience- Type of products or services.
• Use colour to tell story.- An environment using colour to represent some
concept.• Comfort and calm customers.
How Colours Affect Your Sales
• Get shoppers attention to certain products• Build brand recognition
- The colour of the Logo used.• Not overpower your products
- Highlight the product.- Not using too much colours.
Example
• Some sites changed their colour in short time and improved:
• Before: http://web.archive.org/web/20140122182205/http://www.duriana.com/
• Now: www.duriana.com
Example
• Durian changed:- corporate logo,- colours (from orange to blue 1st image to 2nd image
)• Sales improved after they change their
website colour.• Base on colour study:
- Blue is the most favourable colour.- Orange is the least favourite.
Consumers make a subconscious decision about a product, person or service in 90 seconds or less.- by The Institute for Color Research