BOOST YOUR PITCH(AND MAKE THE MOST OF YOUR STARTUP)

A REFLECTIONo Think of a

presentation you really liked. This presentation was...

Good presentations are

• Emotional• Novel• Memorable

(Gallo, 2014)

Is this true? Discuss in pairsCommunication is...

(Mehrabian, 1967)

It is a MYTH!

Campaign to “Stop the Mehrabian Myth”

(Mitchell, 2009)

A successful presentation is a combination of:

great content

adequate delivery

The student is supposed to introduce himself using as few words as possible.

Discuss in pairs:

How good was it? Why?

Professor: ... you are judged by the words you choose and how

you use them. Therefore, you are how

you speak...

“

Words matterDo’sClarityWord Choice

Dont’sWord repetitionToo much technical jargon

And language mattersThe most common mistakes Brazilians make when speaking English. Can you correct them?

1. People is meeting after work.

2. What is the exchange rate ? (‘r’ pronounced as ‘h’)

3. I have 29 years.4. We need to take a decision right now.

5. There is no doubt (mispronounced) this project is great!

6. We pretend to solve problems more efficiently.

7. Thanks God the project was approved.

8. I lost my flight to New York.

9. I wronged the question.

Some common mistakes in pitches.

Do you make them?1. Pronunciation of ‘entrepreneur’ /ˌɑːn.trə.prəˈnɝː/

2. I’d like to thank you our directors ... I’d like to thank our directors...

3. Pronunciation of ‘Brazil’  /brəˈzɪl/

4. How many time do you pretend to stay in the company? How long do you intend to stay in the company?

5. I’m going to show you how do we do that. I’m going to show you how we do that.

Discuss in pairs:

What are the key components of a pitch?

Now you are going to watch three winner elevator pitches.

Try to identify some of the key components that they bring.

CupAd

MissApp

TravelBlender

Tagline/Slogan

“MissApp is designed for women, because women like technology too.”

“TravelBlender: make friends, go places.”

“We put your brand, in their hand” (CupAd)

Market Opportunities

“...25 thousand cups like this.. they don’t have the economics scale to put their own brand on the cup.” (CupAd)“... 10 million female Iphone users who have shown interest in the app market, but there are two problems...” (MissApp)“68% of adults, 30-44, who go on vacation each year” (TravelBlender)

Value PropositionWe help X do Y by doing Z.

X = WhoY = WhatZ = How

(Blank, 2011)

We can connect with this dissatisfied and undertarget market to bring very tailored apps specific for women. (MissApp)

“ “

Competition

No major travel provider addresses the social aspect of travel: not Orbitz, not Expedia, not Travelocity. (TravelBlender)

“ “

Business Model

...we get the advertisers to pay for the cup and give them to the coffee shops for free. We get 13 cents for each cup we distribute. It is possible to make US$ 1 million per month. (CupAd)

“

Who we are pictures

short bio of each founder or team

member

Fund Raising“With a 50-thousand dollar investiment, TravelBlender can be cash-flow positive in sixteen months.” (TravelBlender)

“We are seeking a 100-thousand investment for 25% stake in equity.” (MissApp)

Groupworko Groups 1 and 4Tell the story of the founder of a

company

o Groups 2 and 5Tell what inspired the creation of a

business

o Groups 3 and 6Share what a brand means

Storytelling

Storytelling is telling a story, but not any story.

C – Characters

C – Conflict

S – Struggle

G – Goal

Why have stories?

RelateRememberRetell (Gold, 2014 )

The Pitch Deck/Pitch Slide Deck

o Content lighto Less than 10 words per pageo Single word bulletso Show graphics, charts, screenshots

(Business Insider: August, 2013)

Let’s practice!Groupwork

Create, in groups, a 1-minute pitch about any company or product.

Select one member to deliver it to the rest of the audience.

Adas, Eduardo; Galvão, Joni. Super Apresentações: como vender ideias e conquistar audiências. Panda Books, 2011.

Blank, Steve. The four steps to the Epiphany. K&S Ranch, 2013.

Gallo, Carmine. Talk like TED: the 9 public speaking secrets of the world’s top minds. St Martin’s Press, 2014.

Gold, Nathan. How to captivate any audience. Prezi Presentation, 2014.

http://www.englishadvantage.us/articles/TopTen/Top_Ten_Common_Mistakes_Portuguese_Speakers_Make.php

http://ducttapemarketingconsultant.com/storytelling-ideas-examples-inspire-story/

http://www.speakingaboutpresenting.com/presentation-myths/mehrabian-nonverbal-communication-research/ 

References

caltabiano.idio

mas

@caltabianoidio1faleconosco@caltabianoidiomas.com.br

www.caltabianoidiomas.com.br

bruna@caltabianoidiomas.com.brTel: 11 3436.6004