www.mic-belgique.bewww.boostcamp.beTwitter @benpiquardMobile +32 477 36 01 64

Qui je suis ? Ben@mic-belgique.be

Entrepreneur ?

Exemple Het Poetsbureau van Elly en Jo / CV Warehousse van Inge

Introduction et Positionnement

Penser chiffres, outils, questionnements !

A quoi servent les outils ?- Parler le même langage- Gagner du temps- Travailler ensemble

Outils de toutes sortes: Accounting, strategie, HR, organisation, finance, time management,…

des CENTAINES d’OUTILS !!!

http://www.wordle.net

Must 2 : outils de base : XL; Cash Flow

XL:-Absolu / relatif-Nom-What If analysisFaire un business plan ?• Stabilité des hypothèses : taux impots• Cash Flow ? (2/3 faillites)• ROI ? tenir les hypothèses et les mesurer

50% of IT today did not exist 3 years ago !

• Business = transaction, added value• From

– 1-1– Value Chain

(software, integrator, hoster, customer)– Distributed / Clouds

• How do you gain money ?– Software– Service– INfrastructure– Web

• Subscription • Adverstising• % transaction

• How do you go to market (G2M) ?– B2B, B2C, B2Web– Direct, Indirect ?

• How do you finance your cashflow ?

What can we learn from all this ?

1. Time to market is more important than features2. Inventing the appropriate business model

(you can copycat, danger of being the first one,…)3. Control the key forces of your business : s

1. Service : rate, %2. Software : distribution

4. Marketing is sales costs today: e-Reputation5. Don’t he$itate to partner if time 2 market is in

danger : VC, Bank, public funds*, sales partner, distribution, production, implementation, hosting,… Make or buy question ?

6. Position yourself clearly (Michael Porter XXI): best, cheapest or the other one

On possible way for a Belgian IT startup

Idea : 4 weeks

Clear Proposal ValueWhere is the moneyBusiness planBuild or buy

POC : max 6 months

Pre-activity funds (12.500€)Build a technical POCShow this to 2 early adopter customersPartner model

First run = max 1 year

FFF + Find 150k€2 personsDistribution Channels(PAM vs Direct Sales)Web 2.0 brandingTarget : •3 distributors, •25 customers•500k€

2nd run : max 24 months

Find 250k€10 personsIndirectTarget•5 distributors•100 customers•2 moi€

3rd run : max 36 months

Find 1Mio€20 peoplesIndirectTarget•10 distributors•300 customers•10 Mioi€

Sell ?Sell ?

Sell ?No Revenue

True business

Lessons:- Flow of activities- Fast- Exit strategy- Do what you like- Create 1st value

Contribution à votre sagesse…