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Boost Bookings:Learn How to Use VBrochure to Tell Your Hotel’s Story

March 20, 2013

vfmleonardo.com facebook.com/vfmleonardo @vfmleonardo

Vice-President, Best Practices, Online Merchandising

VFM Leonardo Inc.

@darlenerondeau

Darlene Rondeau

Follow:

@vfmleonardoTweets & Questions:

#vfmlwebinar

• Tell your hotel’s story on third party travel websites

• Enhance your web marketing with visual stories

• Optimize your website and multi-media for Smartphones and Tablets

• Engage Facebook visitors with visual media and special offers

• Drive more bookings through visual storytelling

Cluster Sales Manager

Holiday Inn Guelph Hotel & Conference Center

@wheatstweetz

Over 100,000 Hotels and Hundreds of Global Hotel Chains Trust Us for Media Management and Syndication.

VBrochure aids in setting us apart, creates a higher level of engagement, and drives increased conversions, bookings and overall revenue.

Carolyn HosnaCorporate eCommerce Manager, White Lodging Services Corporation

“

reach & engagewith a compelling,

visually-drivenstory

Your Story

Your Story

A digital environment:

Get in front of your audience where & when they are making their hotel decision

84% of travelers find travel supplier’s

websites useful when planning leisure travel

84% of travelers find travel supplier’s

websites useful when planning leisure travel

83% of travelers find online travel agencies useful when planning

leisure travel

83% of travelers find online travel agencies useful when planning

leisure travel

83% of travelers find travel-focused review websites useful when planning leisure travel

83% of travelers find travel-focused review websites useful when planning leisure travel

81% of travelers find metasearch sites

useful when planning leisure travel

81% of travelers find metasearch sites

useful when planning leisure travel

VBrochure is a complete online merchandising system…

We experienced a 60% bump in bookings after we went from no video to video.

David Attardi

AVP eCommerce, BF Saul Management Company

“

Book

Explore

Share

Show

Inform

Web-based tool to manage media, VBrochure, Facebook, mobile and access reports

VScape

Your video doesn’t have to bea Hollywood production…

Sales Manager

Holiday Inn Guelph Hotel & Conference Center

@wheatstweetz

All-in-one platform

Easy to showcase your hotel

360° tours, videos, photos & descriptions

Quick, efficient and easy Showcase your hotel online to millions

of travel shoppers

Rich in visual media Engages travel shoppers Pleasing to the eye

VFM Leonardo is always creating new tools to make booking online easier

Media Gallery on higuelph.ca

24

25

Differentiates Holiday Inn Guelph from competitors Creates a more interactive experience

More functional and attractive Facebook page Virtual tours, special offers

Saves time One stop platform for all photos, videos and content

Clients love it! Better than competitors who send a one page PDF info sheet

#1 corporate booking tool in the travel

industry

#1 corporate booking tool in the travel

industry

89% of corporate travelers book their

hotels online

Orbitz for Business, 2010

89% of corporate travelers book their

hotels online

Orbitz for Business, 2010

31

83% of travelers find travel-focused review websites useful when planning leisure travel

Atmosphere Research Group, 2011

83% of travelers find travel-focused review websites useful when planning leisure travel

Atmosphere Research Group, 2011

82% of travelers find general search engines useful when planning

leisure travel

Atmosphere Research Group, 2011

82% of travelers find general search engines useful when planning

leisure travel

Atmosphere Research Group, 2011

Reach

3rd PartyWebsites

SocialMedia

Mobile Devices

WebMarketing

+

Source: MBooth, http://www.marketingtechblog.com/visual-storytelling/

• Over 700 YouTube videos are shared on twitter every minute

• On Facebook, the top 10 brand pages find that photos and videos drive the most engagement

• Videos are shared 12x more than links and text post combined

• Photos are liked 2x more than text updates

• Instagram is currently on pace to beat the number of users on Facebook in 4 years

35

Shoppers who watch videos visit up to twice as often as those who don’t. Video viewers

also stay twice as long on the site.

- Forrester Research

Shoppers who watch videos visit up to twice as often as those who don’t. Video viewers

also stay twice as long on the site.

- Forrester Research

x

x

Increase Website Referrals

Increase Website Referrals

Easy to BookEasy to Book

x

SOCIAL

Increase Booking through OffersIncrease Booking through Offers

Easy to ShopEasy to Shop

Increase Bookings through Offers

Increase Bookings through Offers

MOBILE

41

CompatibleCompatible

OptimizedOptimized

VPowered Mobile Complete Mobile Optimized Website Experience for Hotel Properties

Let mobile (smartphone and tablet) consumers explore your hotel through visuals

Ensure a seamless experience Link to your mobile booking engine Make it easy for travelers to find and

contact your hotel Promote your special offers Make real-time updates

Experience VPowered Mobile.From a tablet or smartphone, visit:

www.thegeorgianterrace.com

Experience VPowered Mobile.From a tablet or smartphone, visit:

www.thegeorgianterrace.com

Multi-Media Driven

Multi-Media Driven

Links to Mobile Booking EngineLinks to Mobile Booking Engine

Drive Email Recipients

to Your Story

Drive Email Recipients

to Your Story

46

Impress Potential Clients with Links on

Sales Proposals

Impress Potential Clients with Links on

Sales Proposals“

Return on Investment

We help hotels maximize their VBrochure investment

• Customizable VBrochure Packages

• Dedicated Customer Success Manager

• Smart Start On-boarding Program

• Merchandising Resources and Best Practices

• BestSTART Professional Services Package

www.vfmleonardo.com

vbrochure@vfmleonardo.com

1.877.593.6634

@vfmleonardo

facebook.com/vfmleonardo

Connect With Us!

Corporate Travel Storytelling Guide: Getting the Business Traveler to Choose You

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vfmleonardo.com facebook.com/vfmleonardo @vfmleonardo