6 Ways to Use Your Booking Engine Data to Boost Direct Bookings
Boost Bookings: Learn How to Use VBrochure to Tell Your Hotels Story
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Transcript of Boost Bookings: Learn How to Use VBrochure to Tell Your Hotels Story
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Boost Bookings:Learn How to Use VBrochure to Tell Your Hotel’s Story
March 20, 2013
vfmleonardo.com facebook.com/vfmleonardo @vfmleonardo
Vice-President, Best Practices, Online Merchandising
VFM Leonardo Inc.
@darlenerondeau
Darlene Rondeau
Follow:
@vfmleonardoTweets & Questions:
#vfmlwebinar
• Tell your hotel’s story on third party travel websites
• Enhance your web marketing with visual stories
• Optimize your website and multi-media for Smartphones and Tablets
• Engage Facebook visitors with visual media and special offers
• Drive more bookings through visual storytelling
Cluster Sales Manager
Holiday Inn Guelph Hotel & Conference Center
@wheatstweetz
Over 100,000 Hotels and Hundreds of Global Hotel Chains Trust Us for Media Management and Syndication.
VBrochure aids in setting us apart, creates a higher level of engagement, and drives increased conversions, bookings and overall revenue.
Carolyn HosnaCorporate eCommerce Manager, White Lodging Services Corporation
“
reach & engagewith a compelling,
visually-drivenstory
Your Story
Your Story
A digital environment:
Get in front of your audience where & when they are making their hotel decision
84% of travelers find travel supplier’s
websites useful when planning leisure travel
84% of travelers find travel supplier’s
websites useful when planning leisure travel
83% of travelers find online travel agencies useful when planning
leisure travel
83% of travelers find online travel agencies useful when planning
leisure travel
83% of travelers find travel-focused review websites useful when planning leisure travel
83% of travelers find travel-focused review websites useful when planning leisure travel
81% of travelers find metasearch sites
useful when planning leisure travel
81% of travelers find metasearch sites
useful when planning leisure travel
VBrochure is a complete online merchandising system…
We experienced a 60% bump in bookings after we went from no video to video.
David Attardi
AVP eCommerce, BF Saul Management Company
“
Book
Explore
Share
Show
Inform
Web-based tool to manage media, VBrochure, Facebook, mobile and access reports
VScape
Your video doesn’t have to bea Hollywood production…
Sales Manager
Holiday Inn Guelph Hotel & Conference Center
@wheatstweetz
All-in-one platform
Easy to showcase your hotel
360° tours, videos, photos & descriptions
Quick, efficient and easy Showcase your hotel online to millions
of travel shoppers
Rich in visual media Engages travel shoppers Pleasing to the eye
VFM Leonardo is always creating new tools to make booking online easier
Media Gallery on higuelph.ca
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Differentiates Holiday Inn Guelph from competitors Creates a more interactive experience
More functional and attractive Facebook page Virtual tours, special offers
Saves time One stop platform for all photos, videos and content
Clients love it! Better than competitors who send a one page PDF info sheet
#1 corporate booking tool in the travel
industry
#1 corporate booking tool in the travel
industry
89% of corporate travelers book their
hotels online
Orbitz for Business, 2010
89% of corporate travelers book their
hotels online
Orbitz for Business, 2010
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83% of travelers find travel-focused review websites useful when planning leisure travel
Atmosphere Research Group, 2011
83% of travelers find travel-focused review websites useful when planning leisure travel
Atmosphere Research Group, 2011
82% of travelers find general search engines useful when planning
leisure travel
Atmosphere Research Group, 2011
82% of travelers find general search engines useful when planning
leisure travel
Atmosphere Research Group, 2011
Reach
3rd PartyWebsites
SocialMedia
Mobile Devices
WebMarketing
+
Source: MBooth, http://www.marketingtechblog.com/visual-storytelling/
• Over 700 YouTube videos are shared on twitter every minute
• On Facebook, the top 10 brand pages find that photos and videos drive the most engagement
• Videos are shared 12x more than links and text post combined
• Photos are liked 2x more than text updates
• Instagram is currently on pace to beat the number of users on Facebook in 4 years
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Shoppers who watch videos visit up to twice as often as those who don’t. Video viewers
also stay twice as long on the site.
- Forrester Research
Shoppers who watch videos visit up to twice as often as those who don’t. Video viewers
also stay twice as long on the site.
- Forrester Research
x
x
Increase Website Referrals
Increase Website Referrals
Easy to BookEasy to Book
x
SOCIAL
Increase Booking through OffersIncrease Booking through Offers
Easy to ShopEasy to Shop
Increase Bookings through Offers
Increase Bookings through Offers
MOBILE
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CompatibleCompatible
OptimizedOptimized
VPowered Mobile Complete Mobile Optimized Website Experience for Hotel Properties
Let mobile (smartphone and tablet) consumers explore your hotel through visuals
Ensure a seamless experience Link to your mobile booking engine Make it easy for travelers to find and
contact your hotel Promote your special offers Make real-time updates
Experience VPowered Mobile.From a tablet or smartphone, visit:
www.thegeorgianterrace.com
Experience VPowered Mobile.From a tablet or smartphone, visit:
www.thegeorgianterrace.com
Multi-Media Driven
Multi-Media Driven
Links to Mobile Booking EngineLinks to Mobile Booking Engine
Drive Email Recipients
to Your Story
Drive Email Recipients
to Your Story
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Impress Potential Clients with Links on
Sales Proposals
Impress Potential Clients with Links on
Sales Proposals“
Return on Investment
We help hotels maximize their VBrochure investment
• Customizable VBrochure Packages
• Dedicated Customer Success Manager
• Smart Start On-boarding Program
• Merchandising Resources and Best Practices
• BestSTART Professional Services Package
www.vfmleonardo.com
1.877.593.6634
@vfmleonardo
facebook.com/vfmleonardo
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vfmleonardo.com facebook.com/vfmleonardo @vfmleonardo