Post on 25-Jul-2016
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YOUR STYLE. YOUR FLOOR.
STYLE YOUR SHOPThE nEw BOEn ShOwROOm
THE NEW BOENSHOWROOM
2
03 / THE NEW BOEN
04 / HOW TO CHOOSE
06 / THE SHOWROOM
10 / OUR MODULES
15 / WALL SYSTEM
19 / THE SAMpLES
20 / OUR pOSTERS
25 / ONE SIZE DOESN'T FIT ALL
26 / SHOWROOM SMALL
28 / SHOWROOM MEDIUM
30 / SHOWROOM LARGE
32 / SHOWROOM EXTRA LARGE
CONTENT
For more information boen.com
2 THE NEW BOENSHOWROOM
THE NEW BOEN SHOWROOM
3THE NEW BOEN
The consumers also told us that they never buy a floor alone – but always as a part of a bigger project: Either building a new home or renovating a house - or even just a room. And there are so many choices to make: Materials, paint colours, textiles and furniture. All with one goal in mind: To create a beautiful home with a consistent style, that really fits my life and my needs.
INTErIOr advISOrTherefore, to offer the consumer a real added value, we in BOEN have made a commitment to make it easier and more fun to find the style that you like, and choose the floor that fulfils it. Since we are experts in hardwood floors rather than interior design, we have entered into collaboration with the style expert Helle Tjaberg.
Helle has worked with interior design for nearly 20 years. In 2001 she started ELLE Decoration Norway, and was the magazine's editor from 2005 to 2012. Today Helle works as a writer, expert and advisor within trends and design.
FOur STylESTogether with our style expert we have developed four major style groups:
• pure Nordic• Modern Rustic• Classic Elegance• Urban Contrast
These are all lasting styles with clear historical references, and they will be relevant for many years to come. See our Style Handbook for in-depth information about the styles, and a description of the floors that suit them.
a NEW aNd INSPIrINg SalES CONvErSaTIONThe four styles inspire a new sales conversation. Instead of starting a conversation focusing on wood species, wear layers and dimensions – topics that our research show that the consumer finds difficult – the dialogue begins inspiringly: Which style do you like? This is a topic that Mrs Consumer (yes, it is the women who make the purchase decision) loves to talk about, and she will give you lots of cues to use further on in the sales conversation. We’re confident that this new approach will also add value to the category: When there is no longer a “one floor fits all” option the consumer is given a good reason to trade up.
THE NEW BOEN SHOWrOOm CONCEPTTo make this new approach to flooring come alive, we’ve created a brand new showroom concept. The showroom consists of a selection of modules, samples and point-of-sale material put together in layouts that guide your customer through the buying process, step-by-step. Giving information, inspiration – and good advice – throughout the conversation. Just like an interior advisor.
What is the most important aspect that you consider when buying a new parquet floor? That was the question we asked our consumers. And the answer was perhaps surprising: “the floor that suits the style that I like.”
4STylES
0401-642Y
S1500-N 5302-Y32R 4305-R99B
1902-Y42R 1603-Y31R
COLOURS BY JOTUn
WHaT’S yOur STylE?Pure NordicModern Rustic Classic Elegance Urban Contrast
THE NEW BOENSHOWROOM
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HOW TO CHOOSE? The four styles inspire a new sales conversation. Founded on real consumer
insight, we have developed a step-by-step sales process and designed the layout of our showroom accordingly. The 4 steps are based on recognized and known
topics used by your customers and will help you to establish an immediate connection and dialog with them.
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1
3
4
THE NEW BOEN SHOWROOM
5BOEN'S FOur STEPS TO FINd THE PErFECT FlOOrHere is the step-by-step guide on how to choose a floor that suits your customer best.
CHOICE OF STylE
Most of us do not really fit only one style. But people tend to lean more towards one style than the other.
To help your customer choose a style, we recom-mend that you use posters, images, our own “style box” module as well as our virtual floor studio, to present the various styles.
Then ask them which style is closest to the style that they are striving to achieve, and which style makes them feel comfortable and at home.
1CHOICE OF COlOur
Each type of wood has a distinctively character-istic colour. The BOEN product range contains a large choice of colours to suit a diverse range of furnishing styles and new trends.
To help the consumer choose the colour that will complete their interior, we have sorted our products into the four styles. Although it is not an “exact science”, and you will find that some floors fit more than one style, we firmly believe that the sorting will help your customer make a good decision – and help you to give good advise.
2CHOICE OF FOrmaT
The impression created by large rooms is accentuated by the use of large planks. And a home with a classic style will be further enhanced with a traditional pattern from our prestige range.
Once your customer has decided on a colour, you’ll present them with the available formats and guide them in making a good choice suiting their style – and their budget.
Our new showroom has modules that are especially suited to show the beauty of the planks and thereby encourage your customer to upgrade their choice of format.
3CHOICE OF SurFaCE
Oil-treated floors emphasize the character of the wood and give the hardwood flooring a very natural feel. Lacquered surfaces are easy to care, and come in both glossy and matt look suiting different styles.
Guide your customer to choose the surface treatment that enhances their style – and their lifestyle.
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Here are some views from a model of the showroom.
THESHOWrOOm
THE NEW BOEN SHOWROOM
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THE NEW BOENSHOWROOM
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THE NEW BOEN SHOWROOM
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Here are our modules, carefully designed to show a wide variety of samples in an efficient and inspiring manner. You will also find modules that communicate the four styles, our BOEN story, as well as modules showcasing our selection of accessories.
glOBE
1350 x 650 x 2200mm (w x d x h)6 samplesArt. Nr. m1Sr00300
SlIdINg dOOrS
601 x 870 x 2200mm14 samplesArt. Nr. m1Sr00200
OurmOdulES
THE NEW BOEN SHOWROOM
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BOX PurE NOrdIC
1065 x 1240x 2200mm1 sample + skirtingArt. Nr. m1Sr00800
BOX mOdErN ruSTIC
1065 x 1240x 2200mm1 sample + skirtingArt. Nr. m1Sr00900
BOX urBaN CONTraST
1065 x 1240x 2200mm 1 sample + skirting
Art. Nr. m1Sr01100
BOX ClaSSIC ElEgaNCE
1065 x 1240x 2200mm1 sample + skirtingArt. Nr. m1Sr01000
OurmOdulES
ClOSET
700 x 600 x 2200mm7 samples (option: 3 on the back) Art. Nr. m1Sr00100
STaIrS mOdulE
600 x 1020 x 1360 (2200)mm3 stairs samplesArt. Nr. m1Sr01200
TOP (orderd separately)
Art. Nr. m1Sr01300
BACk
OpEN
SHOWROOM CONCEPT
draWErS
610 x 650 x 1200mm8 samplesArt. Nr. m1Sr00500
draWErS BIg 1100 x 650 x 930mm8 samplesArt. Nr. m1Sr00700
KB Small
1275 x 650 x 1360mm10 samplesArt. Nr. m1Sr00400
TOP (orderd separately)
Art. Nr. m1Sr00600
13
THE NEW BOENSHOWROOM
14
EaSy 09
860 x 900 x 930 mmArt. Nr. m1Sr01500
EaSy 20
1640 x 900 x 930 mmArt. Nr. m1Sr01400
THE NEW BOEN SHOWROOM
15WallSySTEm
FlOOr STudIO Wall
600 x 200 x 2200 mmArt. Nr. m1Sr02000
Wall 100
1000 x 30 x 2200 mmArt. Nr. m1Sr01600
Wall 80
800 x 30 x 2200 mmArt. Nr. m1Sr01700
Wall 60
600 x 30 x 2200 mmArt. Nr. m1Sr01800
laTEral BarS
40 x 30 x 2200 mmArt. Nr. m1Sr01900
Support for samples max 40x60 cmSuitable for wall System 1000 - 800
Wall006-S
Art. Nr. m1Sr02500
200mm260mm
420m
m470mm
Pocket for brochures max 21x30 cmSuitable for wall System 1000 - 800 - 600
Wall014
Art. Nr. m1Sr02600
250mm 30mm
210m
m
Box for objectsSuitable for wall System 1000 - 800 - 600
Wall021
Art. Nr. m1Sr02700
SheltSuitable for wall System 1000 - 800
Wall020
Art. Nr. m1Sr02800
800mm300mm
300m
m
400mm350mm
400m
m
360m
m
WallSySTEm accessories
THE NEW BOEN SHOWROOM
17WallSySTEm accessories
700mm400mm
630m
m700mm
Inclinated board max 70x70 cmSuitable for wall System 1000 - 800
Wall025
Art. Nr. m1Sr02100
340mm
320m
m
680mm
340mm
Inclinated small board max 68x32 cmSuitable for wall System 1000 - 800
Wall026-S
Art. Nr. m1Sr02200
400mm
200m
m
600mm
Support for skirts max 70x70 cmSuitable for wall System 1000 - 800 - 600
Wall027-S
Art. Nr. m1Sr02300
180mm280mm
13 2
5/32
”
Support for samples max 50x60 cmSuitable for wall System 1000 - 800 - 600
Wall027-S
Art. Nr. m1Sr02300
THE NEW BOENSHOWROOM
18 WallSySTEm (example)
THE NEW BOEN SHOWROOM
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414-
418
mm
540 mm
1950 mm
627mm
1000
mm
1000 mm
1030
mm
540 mm
Our new showroom is tailor made to show samples in a variety of sizes. This gives you the ability to show a wide range of colours, as well as displaying different formats in an impressive manner.
THESamPlES
SamPlE a
th. 10/23 mm (14_16_20_23)
SamPlE B
th. 14 mm, th. 28 mm
SamPlE C
th. 21 mm (parquet 14 + support 7)
SamPlE d
th. 21 mm (parquet 14 + support 7)
Used In:
- Closet- kB small- Drawers (with stairnousing)
Used In:
- Drawers Big (with stairnousing)
Used In:
- Globe- Sliding doors- Closet
Used In:
- Box
Our new point-of-sale materials make the BOEN brand come alive. They inform and inspire, they give good advice and are carefully designed to give the right communication to your customer both when they are wandering around alone and when you are helping them.
OurPOSTErS
BIg draWEr mOdulE
Style information, two poster per style 1100x1270
BIg draWEr mOdulE
BOEN branding, 2 options 1100x1270
EaSy20 draWEr mOdulE
BOEN branding 1640x1270
Art. Nr. m1Sr02901
Art. Nr. m1Sr03001
Art. Nr. m1Sr03101
PurE NOrdIC mOdErN ruSTIC ClaSSIC ElEgaNCE
Art. Nr. m1Sr03801
Art. Nr. m1Sr03901
Art. Nr. m1Sr03201
Art. Nr. m1Sr03301
Art. Nr. m1Sr03401
Art. Nr. m1Sr03501
Art. Nr. m1Sr03601
Art. Nr. m1Sr03701
urBaN CONTraST
SHOWROOM CONCEPT
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Full lENgTH POSTEr
• BOEN branding, 2 options - 1000x2200• Style information • "How to choose" – step by step guide
Full lENgTH POSTEr
One poster per style - 1000x2200
Art. Nr. m1Sr06501 Art. Nr. m1Sr04001 Art. Nr. m1Sr04101 Art. Nr. m1Sr04201 Art. Nr. m1Sr04301 Art. Nr. m1Sr06601
Art. Nr. m1Sr04400 Art. Nr. m1Sr04500 Art. Nr. m1Sr04600 Art. Nr. m1Sr04700PurE NOrdIC mOdErN ruSTIC ClaSSIC ElEgaNCE urBaN CONTraST
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POSTEr BEHINd TaBlE1000x2200BOEN branding
WallSySTEm STylES
1000x2200Create a moodboard presenting the four styles
WallSySTEm INSPIraTION
1000x2200
Create a moodboard with inspiring interior images
WallSySTEm HISTOry
1000x2200Create moodboard with information on the BOEN company history and environ-mental commitment
OurPOSTErS
Art. Nr. m1Sr04801 Art. Nr. m1Sr04900Art. Nr. m1Sr05001
Art. Nr. m1Sr05100
THE NEW BOEN SHOWROOM
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SlIdINg dOOrS SIdE PaNEl
627x1950• BOEN branding, 2 options• Style presentation
mOOd BOardS INSIdE ClOSET
540x414"Get the look" – one moodboard per style
Art. Nr. m1Sr05801
urBaN CONTraSTmOdErN ruSTIC
Art. Nr. m1Sr05601
PurE NOrdIC
Art. Nr. m1Sr05501
ClaSSIC ElEgaNCE
Art. Nr. m1Sr05701
Art. Nr. m1Sr05201 Art. Nr. m1Sr05301 Art. Nr. m1Sr05400
S7010-B10G
2060-Y75R
S7010-R50B
6303-Y43R
6022-Y98R
S4020-B
COLOURS BY JOTUn
THE NEW BOEN SHOWROOM
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Every showroom is different – some are big and some are small. With the use of our flexible modules we have suggested four different floor layouts – S, M, L and XL. They all follow the new approach to the sales process, although the amount of information – and inspiration – of course is limited in the smaller space – and in abundance in the larger ones.
ONE SIzE dOESN'T FIT all
S M L XL
SHOWrOOmSmall40 MQ 66 samples
ENTRANCE
S40 MQ
720cm
240c
m
360c
m
320c
m
A
B
C
PLAN
THE NEW BOEN SHOWROOM
27S40 MQ
FRO
NT
VIE
W
OPTIONAL
A1
FRO
NT
VIE
W
B
FRO
NT
VIE
W
C
FRO
NT
VIE
W
A2
S
SHOWrOOmmEdIum50 MQ86 samples
EN
TR
AN
CE
M
760c
m
500c
m
320cm
800cm
250cm
50 MQ
A
B
C
D
E
PLAN
THE NEW BOEN SHOWROOM
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M50 MQ
FRO
NT
VIE
WFR
ON
T V
IEW
B
AFR
ON
T V
IEW
C
FRO
NT
VIE
W
D
FRO
NT
VIE
W
E1
FRO
NT
VIE
W
E2
OPTIONAL
M
SHOWrOOmlargE65 MQ94 samples
ENTRANCE
770c
m
500c
m
320cm
1140cm
370cm
A
B
C
D
E
THE NEW BOEN SHOWROOM
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L65 MQ
FRO
NT
VIE
WFR
ON
T V
IEW
B
FRO
NT
VIE
W
C
FRO
NT
VIE
W
D
FRO
NT
VIE
W
E
L
SHOWrOOmEXTra largE105 MQ146 samples
ENTRANCE
XL1200cm
440cm280cm 480cm
166c
m450c
m
105 MQ
880c
m
A
B
C
D
E
PLAN
THE NEW BOEN SHOWROOM
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FRONT VIEW
FRONT VIEW
FRONT VIEW
FRONT VIEW
FRONT VIEW
FRONT VIEW
B
A1
C
D
E1
E2
FRONT VIEW
A2
OPTIONAL
XL
region: ScandinaviaBOEN Bruk AS4658 Tveit, Norwayphone: +47 38 06 66 00 www.boen.no
regions: Central and Southern Europe,middle East, East asia, africaBOEN parkett Deutschland GmbH & Co. kGIndustriestraße 41, 23879 Mölln, Germanyphone: +49 4542 80030 boen.de
regions: Eastern Europe, Central asiaBOEN Lietuva Ilgio Street 5, 21412 kietaviskés, Elektrénu sav. Lithuania phone: +370 686 551 55boen.lt
regions: uK, republic of IrelandBOEN Uk LTD 320-322 Beech Drive, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JBphone: +44 (0) 800 652 5280boen.co.uk
regions: uSa, Canada, americasBOEN Hardwood Flooring Inc. 3408-2 Virginia Avenue, Collinsville,VA. 24078, USAphone: +1 276 647 1802boen.com
boen.com