Boen showroom - Style your shop

YOUR STYLE. YOUR FLOOR.

STYLE YOUR SHOPThE nEw BOEn ShOwROOm

THE NEW BOENSHOWROOM

2

03 / THE NEW BOEN

04 / HOW TO CHOOSE

06 / THE SHOWROOM

10 / OUR MODULES

15 / WALL SYSTEM

19 / THE SAMpLES

20 / OUR pOSTERS

25 / ONE SIZE DOESN'T FIT ALL

26 / SHOWROOM SMALL

28 / SHOWROOM MEDIUM

30 / SHOWROOM LARGE

32 / SHOWROOM EXTRA LARGE

CONTENT

For more information boen.com

2 THE NEW BOENSHOWROOM

THE NEW BOEN SHOWROOM

3THE NEW BOEN

The consumers also told us that they never buy a floor alone – but always as a part of a bigger project: Either building a new home or renovating a house - or even just a room. And there are so many choices to make: Materials, paint colours, textiles and furniture. All with one goal in mind: To create a beautiful home with a consistent style, that really fits my life and my needs.

INTErIOr advISOrTherefore, to offer the consumer a real added value, we in BOEN have made a commitment to make it easier and more fun to find the style that you like, and choose the floor that fulfils it. Since we are experts in hardwood floors rather than interior design, we have entered into collaboration with the style expert Helle Tjaberg.

Helle has worked with interior design for nearly 20 years. In 2001 she started ELLE Decoration Norway, and was the magazine's editor from 2005 to 2012. Today Helle works as a writer, expert and advisor within trends and design.

FOur STylESTogether with our style expert we have developed four major style groups:

• pure Nordic• Modern Rustic• Classic Elegance• Urban Contrast

These are all lasting styles with clear historical references, and they will be relevant for many years to come. See our Style Handbook for in-depth information about the styles, and a description of the floors that suit them.

a NEW aNd INSPIrINg SalES CONvErSaTIONThe four styles inspire a new sales conversation. Instead of starting a conversation focusing on wood species, wear layers and dimensions – topics that our research show that the consumer finds difficult – the dialogue begins inspiringly: Which style do you like? This is a topic that Mrs Consumer (yes, it is the women who make the purchase decision) loves to talk about, and she will give you lots of cues to use further on in the sales conversation. We’re confident that this new approach will also add value to the category: When there is no longer a “one floor fits all” option the consumer is given a good reason to trade up.

THE NEW BOEN SHOWrOOm CONCEPTTo make this new approach to flooring come alive, we’ve created a brand new showroom concept. The showroom consists of a selection of modules, samples and point-of-sale material put together in layouts that guide your customer through the buying process, step-by-step. Giving information, inspiration – and good advice – throughout the conversation. Just like an interior advisor.

What is the most important aspect that you consider when buying a new parquet floor? That was the question we asked our consumers. And the answer was perhaps surprising: “the floor that suits the style that I like.”

4STylES

0401-642Y

S1500-N 5302-Y32R 4305-R99B

1902-Y42R 1603-Y31R

COLOURS BY JOTUn

WHaT’S yOur STylE?Pure NordicModern Rustic Classic Elegance Urban Contrast


4

HOW TO CHOOSE? The four styles inspire a new sales conversation. Founded on real consumer

insight, we have developed a step-by-step sales process and designed the layout of our showroom accordingly. The 4 steps are based on recognized and known

topics used by your customers and will help you to establish an immediate connection and dialog with them.

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1

3

4


5BOEN'S FOur STEPS TO FINd THE PErFECT FlOOrHere is the step-by-step guide on how to choose a floor that suits your customer best.

CHOICE OF STylE

Most of us do not really fit only one style. But people tend to lean more towards one style than the other.

To help your customer choose a style, we recom-mend that you use posters, images, our own “style box” module as well as our virtual floor studio, to present the various styles.

Then ask them which style is closest to the style that they are striving to achieve, and which style makes them feel comfortable and at home.

1CHOICE OF COlOur

Each type of wood has a distinctively character-istic colour. The BOEN product range contains a large choice of colours to suit a diverse range of furnishing styles and new trends.

To help the consumer choose the colour that will complete their interior, we have sorted our products into the four styles. Although it is not an “exact science”, and you will find that some floors fit more than one style, we firmly believe that the sorting will help your customer make a good decision – and help you to give good advise.

2CHOICE OF FOrmaT

The impression created by large rooms is accentuated by the use of large planks. And a home with a classic style will be further enhanced with a traditional pattern from our prestige range.

Once your customer has decided on a colour, you’ll present them with the available formats and guide them in making a good choice suiting their style – and their budget.

Our new showroom has modules that are especially suited to show the beauty of the planks and thereby encourage your customer to upgrade their choice of format.

3CHOICE OF SurFaCE

Oil-treated floors emphasize the character of the wood and give the hardwood flooring a very natural feel. Lacquered surfaces are easy to care, and come in both glossy and matt look suiting different styles.

Guide your customer to choose the surface treatment that enhances their style – and their lifestyle.

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Here are some views from a model of the showroom.

THESHOWrOOm


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8


9

Here are our modules, carefully designed to show a wide variety of samples in an efficient and inspiring manner. You will also find modules that communicate the four styles, our BOEN story, as well as modules showcasing our selection of accessories.

glOBE

1350 x 650 x 2200mm (w x d x h)6 samplesArt. Nr. m1Sr00300

SlIdINg dOOrS

601 x 870 x 2200mm14 samplesArt. Nr. m1Sr00200

OurmOdulES


11

BOX PurE NOrdIC

1065 x 1240x 2200mm1 sample + skirtingArt. Nr. m1Sr00800

BOX mOdErN ruSTIC


BOX urBaN CONTraST

1065 x 1240x 2200mm 1 sample + skirting

Art. Nr. m1Sr01100

BOX ClaSSIC ElEgaNCE


OurmOdulES

ClOSET

700 x 600 x 2200mm7 samples (option: 3 on the back) Art. Nr. m1Sr00100

STaIrS mOdulE

600 x 1020 x 1360 (2200)mm3 stairs samplesArt. Nr. m1Sr01200

TOP (orderd separately)

Art. Nr. m1Sr01300

BACk

OpEN

SHOWROOM CONCEPT

draWErS


draWErS BIg 1100 x 650 x 930mm8 samplesArt. Nr. m1Sr00700

KB Small


TOP (orderd separately)

Art. Nr. m1Sr00600

13


14

EaSy 09

860 x 900 x 930 mmArt. Nr. m1Sr01500

EaSy 20

1640 x 900 x 930 mmArt. Nr. m1Sr01400


15WallSySTEm

FlOOr STudIO Wall

600 x 200 x 2200 mmArt. Nr. m1Sr02000

Wall 100

1000 x 30 x 2200 mmArt. Nr. m1Sr01600

Wall 80

800 x 30 x 2200 mmArt. Nr. m1Sr01700

Wall 60

600 x 30 x 2200 mmArt. Nr. m1Sr01800

laTEral BarS

40 x 30 x 2200 mmArt. Nr. m1Sr01900

Support for samples max 40x60 cmSuitable for wall System 1000 - 800

Wall006-S

Art. Nr. m1Sr02500

200mm260mm

420m

m470mm

Pocket for brochures max 21x30 cmSuitable for wall System 1000 - 800 - 600

Wall014

Art. Nr. m1Sr02600

250mm 30mm

210m

m

Box for objectsSuitable for wall System 1000 - 800 - 600

Wall021

Art. Nr. m1Sr02700

SheltSuitable for wall System 1000 - 800

Wall020

Art. Nr. m1Sr02800

800mm300mm

300m

m

400mm350mm

400m

m

360m

m

WallSySTEm accessories


17WallSySTEm accessories

700mm400mm

630m

m700mm

Inclinated board max 70x70 cmSuitable for wall System 1000 - 800

Wall025

Art. Nr. m1Sr02100

340mm

320m

m

680mm

340mm

Inclinated small board max 68x32 cmSuitable for wall System 1000 - 800

Wall026-S

Art. Nr. m1Sr02200

400mm

200m

m

600mm

Support for skirts max 70x70 cmSuitable for wall System 1000 - 800 - 600

Wall027-S

Art. Nr. m1Sr02300

180mm280mm

13 2

5/32

”

Support for samples max 50x60 cmSuitable for wall System 1000 - 800 - 600

Wall027-S

Art. Nr. m1Sr02300


18 WallSySTEm (example)


19

414-

418

mm

540 mm

1950 mm

627mm

1000

mm

1000 mm

1030

mm

540 mm

Our new showroom is tailor made to show samples in a variety of sizes. This gives you the ability to show a wide range of colours, as well as displaying different formats in an impressive manner.

THESamPlES

SamPlE a

th. 10/23 mm (14_16_20_23)

SamPlE B

th. 14 mm, th. 28 mm

SamPlE C

th. 21 mm (parquet 14 + support 7)

SamPlE d

th. 21 mm (parquet 14 + support 7)

Used In:

- Closet- kB small- Drawers (with stairnousing)

Used In:

- Drawers Big (with stairnousing)

Used In:

- Globe- Sliding doors- Closet

Used In:

- Box

Our new point-of-sale materials make the BOEN brand come alive. They inform and inspire, they give good advice and are carefully designed to give the right communication to your customer both when they are wandering around alone and when you are helping them.

OurPOSTErS

BIg draWEr mOdulE

Style information, two poster per style 1100x1270

BIg draWEr mOdulE

BOEN branding, 2 options 1100x1270

EaSy20 draWEr mOdulE

BOEN branding 1640x1270

Art. Nr. m1Sr02901

Art. Nr. m1Sr03001

Art. Nr. m1Sr03101

PurE NOrdIC mOdErN ruSTIC ClaSSIC ElEgaNCE

Art. Nr. m1Sr03801

Art. Nr. m1Sr03901

Art. Nr. m1Sr03201

Art. Nr. m1Sr03301

Art. Nr. m1Sr03401

Art. Nr. m1Sr03501

Art. Nr. m1Sr03601

Art. Nr. m1Sr03701

urBaN CONTraST

SHOWROOM CONCEPT

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Full lENgTH POSTEr

• BOEN branding, 2 options - 1000x2200• Style information • "How to choose" – step by step guide

Full lENgTH POSTEr

One poster per style - 1000x2200

Art. Nr. m1Sr06501 Art. Nr. m1Sr04001 Art. Nr. m1Sr04101 Art. Nr. m1Sr04201 Art. Nr. m1Sr04301 Art. Nr. m1Sr06601

Art. Nr. m1Sr04400 Art. Nr. m1Sr04500 Art. Nr. m1Sr04600 Art. Nr. m1Sr04700PurE NOrdIC mOdErN ruSTIC ClaSSIC ElEgaNCE urBaN CONTraST


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POSTEr BEHINd TaBlE1000x2200BOEN branding

WallSySTEm STylES

1000x2200Create a moodboard presenting the four styles

WallSySTEm INSPIraTION

1000x2200

Create a moodboard with inspiring interior images

WallSySTEm HISTOry

1000x2200Create moodboard with information on the BOEN company history and environ-mental commitment

OurPOSTErS

Art. Nr. m1Sr04801 Art. Nr. m1Sr04900Art. Nr. m1Sr05001

Art. Nr. m1Sr05100


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SlIdINg dOOrS SIdE PaNEl

627x1950• BOEN branding, 2 options• Style presentation

mOOd BOardS INSIdE ClOSET

540x414"Get the look" – one moodboard per style

Art. Nr. m1Sr05801

urBaN CONTraSTmOdErN ruSTIC

Art. Nr. m1Sr05601

PurE NOrdIC

Art. Nr. m1Sr05501

ClaSSIC ElEgaNCE

Art. Nr. m1Sr05701

Art. Nr. m1Sr05201 Art. Nr. m1Sr05301 Art. Nr. m1Sr05400

S7010-B10G

2060-Y75R

S7010-R50B

6303-Y43R

6022-Y98R

S4020-B

COLOURS BY JOTUn


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Every showroom is different – some are big and some are small. With the use of our flexible modules we have suggested four different floor layouts – S, M, L and XL. They all follow the new approach to the sales process, although the amount of information – and inspiration – of course is limited in the smaller space – and in abundance in the larger ones.

ONE SIzE dOESN'T FIT all

S M L XL

SHOWrOOmSmall40 MQ 66 samples

ENTRANCE

S40 MQ

720cm

240c

m

360c

m

320c

m

A

B

C

PLAN


27S40 MQ

FRO

NT

VIE

W

OPTIONAL

A1

FRO

NT

VIE

W

B

FRO

NT

VIE

W

C

FRO

NT

VIE

W

A2

S

SHOWrOOmmEdIum50 MQ86 samples

EN

TR

AN

CE

M

760c

m

500c

m

320cm

800cm

250cm

50 MQ

A

B

C

D

E

PLAN


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M50 MQ

FRO

NT

VIE

WFR

ON

T V

IEW

B

AFR

ON

T V

IEW

C

FRO

NT

VIE

W

D

FRO

NT

VIE

W

E1

FRO

NT

VIE

W

E2

OPTIONAL

M

SHOWrOOmlargE65 MQ94 samples

ENTRANCE

770c

m

500c

m

320cm

1140cm

370cm

A

B

C

D

E


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L65 MQ

FRO

NT

VIE

WFR

ON

T V

IEW

B

FRO

NT

VIE

W

C

FRO

NT

VIE

W

D

FRO

NT

VIE

W

E

L

SHOWrOOmEXTra largE105 MQ146 samples

ENTRANCE

XL1200cm

440cm280cm 480cm

166c

m450c

m

105 MQ

880c

m

A

B

C

D

E

PLAN


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FRONT VIEW

FRONT VIEW

FRONT VIEW

FRONT VIEW

FRONT VIEW

FRONT VIEW

B

A1

C

D

E1

E2

FRONT VIEW

A2

OPTIONAL

XL

region: ScandinaviaBOEN Bruk AS4658 Tveit, Norwayphone: +47 38 06 66 00 www.boen.no

regions: Central and Southern Europe,middle East, East asia, africaBOEN parkett Deutschland GmbH & Co. kGIndustriestraße 41, 23879 Mölln, Germanyphone: +49 4542 80030 boen.de

regions: Eastern Europe, Central asiaBOEN Lietuva Ilgio Street 5, 21412 kietaviskés, Elektrénu sav. Lithuania phone: +370 686 551 55boen.lt

regions: uK, republic of IrelandBOEN Uk LTD 320-322 Beech Drive, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JBphone: +44 (0) 800 652 5280boen.co.uk

regions: uSa, Canada, americasBOEN Hardwood Flooring Inc. 3408-2 Virginia Avenue, Collinsville,VA. 24078, USAphone: +1 276 647 1802boen.com

boen.com

Boen showroom - Style your shop

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