Alternative wine packaging – swimming against the school?

Small things that make life easier

Environmental is nice but there is more

We know about convenience in other products

These people need some reminders that things can be easier

Pop one in today’s shopping

Let’s not forget picnics and outdoors

Tried and tested by consumers everywhere

…and that’s without going down a negative pathway

“If you can’t give me something to excite my customers then all 

we’ve got to talk about is price…!”

..a few more thoughts

Do new consumers (or arthritics) really need a toolbox to enjoy wine?

Do more than 5% of these potential wine consumers have the right tools?

Light weight does not equal easy recycling

Use colour coding to set age rather than content only, to help stock control

FIN

Dr Jim FortuneFortune & Associatesjfortune@bigpond.net.au

A bit extra on soft packs (BIB)

Adelaide, March ’09,Marlborough Sauvignon Blanc

Perth, May ’05, Margaret River Red

The slow boat of change – both generated “heretic” comments

0%

10%

20%

30%

40%

50%

60%

70%

80%

Mar‐1985

Apr‐1986

May‐198

7Jun‐1988

Jul‐1

989

Aug‐1990

Sep‐19

91Oct‐1992

Nov

‐1993

Dec‐1994

Jan‐1996

Feb‐19

97Mar‐1998

Apr‐1999

May‐200

0Jun‐2001

Jul‐2

002

Aug‐2003

Sep‐20

04Oct‐2005

Nov

‐2006

Dec‐2007

Jan‐2009

Feb‐20

10

WHITE % in soft pak

red % in soft pak

Australian’s still enjoy a lot of wine in soft pak – mostly BIB

SWEDEN – 55.7% BIB