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CISB594 – Business IntelligenceCISB594 – Business Intelligence
Assignment BriefingAssignment Briefing
CISB594 – Business IntelligenceCISB594 – Business Intelligence
AssessmentAssessment
• Group Assignments (25%) – with individual portion
• Test (25%) – tentatively on week 7• Final Exam (50%)
CISB594 – Business IntelligenceCISB594 – Business Intelligence
The assignmentThe assignment• You are to complete two pieces of intensive course work for
Business Intelligence which is worth 25% of the module overall marks. One section is to be completed as a piece of cooperative and collaborative group work (a discussion and recommendation based on a case study). You need to work in a team of 3-4 members. There is also a section in which you are expected to work individually (research writing on Business Intelligence)
CISB594 – Business IntelligenceCISB594 – Business Intelligence
Section ASection A• Individual task (20 marks)• A research on Business Intelligence in general. The outcome
of this research should be presented in a form of an academic paper, of not less than 1500 words (not inclusive of the list of references) in length.
• The scope of the research may cover the emergence of Business Intelligence, its’ importance, challenges and opportunities and planning, from the perspectives of today’s businesses.
CISB594 – Business IntelligenceCISB594 – Business Intelligence
Section ASection A• The paper is to be written complete with evidence of research
and referencing. Students are advised to apply the correct use of suitable academic writing format and style throughout the paper.
• It is important that at this level, students do not just regurgitate the points from their reading materials. It is expected that students show overall understanding of what has been written and also to demonstrate a good level of critical thinking.
CISB594 – Business IntelligenceCISB594 – Business Intelligence
Section ASection AMarking Scheme
Submission• This individual referenced research paper is to be submitted to
your lecturer by 5 PM on 20th June 20115 PM on 20th June 2011• Printed and spiral bound
Individual Assignment Marks 20Research & Referencing – Use of appropriate and credible sources to support viewpoints discussed in the paper
10
Overall understanding of Business Intelligence 5
Documentation format and demonstration of professionalism in the submission
5
CISB594 – Business IntelligenceCISB594 – Business Intelligence
Section BSection B• Your group work is to conduct investigation/information gathering in a
business of your choice business of your choice to determine how data warehousing, data mining, OLAP, and visualization business intelligence tools could assist the executives/management team in their work.
• Write up a report describing your findings. Include cost estimation and benefits as well as suitable architecture diagrams in your report.
• Assume that your group has been commissioned by the business to produce a presentation to the board showing how Business Intelligence can be beneficial. Prepare a presentation for this.
CISB594 – Business IntelligenceCISB594 – Business Intelligence
Section BSection B• Your proposal should be in the form of a report, describing :
– the background of the business, – problem faced (from the context of business intelligence only), – recommendation for solution – a conceptual system overview (supported by architectural diagram
and other necessary details) • Screen mock-ups to demonstrate the end users’ side will be useful. You
are not required to produce any working software. Screen mock-ups can be originated in any tools of your choice.
• In addition to the report you are expected to deliver a presentation on your findings and proposals. This presentation should last no more than 20 minutes (including a few minutes of questions and answers) and should be supported by no more than ten PowerPoint slides
CISB594 – Business IntelligenceCISB594 – Business Intelligence
Section B : Group Assignment (Marking Scheme)Section B : Group Assignment (Marking Scheme)• The business scenario - Description of the current system (without BI)• Managements requirements based on the current system (common business
questions asked by the management to help them with decision making• Critical views on how BI can be beneficial to the management team from business
perspectives• To be demonstrated through the report and the PowerPoint presentation.
30
• Proposal for BI system• Discuss the architecture and data warehouse model approach – include diagram and
justify the choice• Discuss whether your team will recommend the organization to purchase tools from
vendors or build the system itself. Justify your suggestion and include cost estimation.
• Discuss and build the mock screen to demonstrate support for decision making for the users mentioned in the business scenario (images of dashboards will be good)
• Discuss what are the possible implementation issues your team foresees to happen in the organization and how it can be addressed.
• Discuss how web analytics and customer analytics aspect in data mining can be applicable for data in your assignment project.
40
• Presentation skills and a demonstration of a good team work, including PowerPoint slides.
• To be demonstrated through the executive summary and the PowerPoint presentation.
10
CISB594 – Business IntelligenceCISB594 – Business Intelligence
Section BSection BSubmission • A hardcopy and softcopy of the slides – printed & spiral bound• The group report (together with the power point slides
intended for the presentation) is to be handed in to your lecturer by 5:00 PM, 25th July 2011. The presentation will take place in week 13 and 14.