CISB594 – Business IntelligenceCISB594 – Business Intelligence

Assignment BriefingAssignment Briefing

CISB594 – Business IntelligenceCISB594 – Business Intelligence

AssessmentAssessment

• Group Assignments (25%) – with individual portion

• Test (25%) – tentatively on week 7• Final Exam (50%)

CISB594 – Business IntelligenceCISB594 – Business Intelligence

The assignmentThe assignment• You are to complete two pieces of intensive course work for

Business Intelligence which is worth 25% of the module overall marks. One section is to be completed as a piece of cooperative and collaborative group work (a discussion and recommendation based on a case study). You need to work in a team of 3-4 members. There is also a section in which you are expected to work individually (research writing on Business Intelligence)

CISB594 – Business IntelligenceCISB594 – Business Intelligence

Section ASection A• Individual task (20 marks)• A research on Business Intelligence in general. The outcome

of this research should be presented in a form of an academic paper, of not less than 1500 words (not inclusive of the list of references) in length.

• The scope of the research may cover the emergence of Business Intelligence, its’ importance, challenges and opportunities and planning, from the perspectives of today’s businesses.

CISB594 – Business IntelligenceCISB594 – Business Intelligence

Section ASection A• The paper is to be written complete with evidence of research

and referencing. Students are advised to apply the correct use of suitable academic writing format and style throughout the paper.

• It is important that at this level, students do not just regurgitate the points from their reading materials. It is expected that students show overall understanding of what has been written and also to demonstrate a good level of critical thinking.

CISB594 – Business IntelligenceCISB594 – Business Intelligence

Section ASection AMarking Scheme

Submission• This individual referenced research paper is to be submitted to

your lecturer by 5 PM on 20th June 20115 PM on 20th June 2011• Printed and spiral bound

Individual Assignment Marks 20Research & Referencing – Use of appropriate and credible sources to support viewpoints discussed in the paper

10

Overall understanding of Business Intelligence 5

Documentation format and demonstration of professionalism in the submission

5

CISB594 – Business IntelligenceCISB594 – Business Intelligence

Section BSection B• Your group work is to conduct investigation/information gathering in a

business of your choice business of your choice to determine how data warehousing, data mining, OLAP, and visualization business intelligence tools could assist the executives/management team in their work.

• Write up a report describing your findings. Include cost estimation and benefits as well as suitable architecture diagrams in your report.

• Assume that your group has been commissioned by the business to produce a presentation to the board showing how Business Intelligence can be beneficial. Prepare a presentation for this.

CISB594 – Business IntelligenceCISB594 – Business Intelligence

Section BSection B• Your proposal should be in the form of a report, describing :

– the background of the business, – problem faced (from the context of business intelligence only), – recommendation for solution – a conceptual system overview (supported by architectural diagram

and other necessary details) • Screen mock-ups to demonstrate the end users’ side will be useful. You

are not required to produce any working software. Screen mock-ups can be originated in any tools of your choice.

• In addition to the report you are expected to deliver a presentation on your findings and proposals. This presentation should last no more than 20 minutes (including a few minutes of questions and answers) and should be supported by no more than ten PowerPoint slides

CISB594 – Business IntelligenceCISB594 – Business Intelligence

Section B : Group Assignment (Marking Scheme)Section B : Group Assignment (Marking Scheme)• The business scenario - Description of the current system (without BI)• Managements requirements based on the current system (common business

questions asked by the management to help them with decision making• Critical views on how BI can be beneficial to the management team from business

perspectives• To be demonstrated through the report and the PowerPoint presentation.

30

• Proposal for BI system• Discuss the architecture and data warehouse model approach – include diagram and

justify the choice• Discuss whether your team will recommend the organization to purchase tools from

vendors or build the system itself. Justify your suggestion and include cost estimation.

• Discuss and build the mock screen to demonstrate support for decision making for the users mentioned in the business scenario (images of dashboards will be good)

• Discuss what are the possible implementation issues your team foresees to happen in the organization and how it can be addressed.

• Discuss how web analytics and customer analytics aspect in data mining can be applicable for data in your assignment project.

40

• Presentation skills and a demonstration of a good team work, including PowerPoint slides.

• To be demonstrated through the executive summary and the PowerPoint presentation.

10

CISB594 – Business IntelligenceCISB594 – Business Intelligence

Section BSection BSubmission • A hardcopy and softcopy of the slides – printed & spiral bound• The group report (together with the power point slides

intended for the presentation) is to be handed in to your lecturer by 5:00 PM, 25th July 2011. The presentation will take place in week 13 and 14.