Beyond Facebook: 6 "Alternative" social networks

Post on 11-Jan-2015

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description

My presentation for the http://zero-marketing.com/ event.

Transcript of Beyond Facebook: 6 "Alternative" social networks

Beyond Facebook

Understand behavior,Not Technology

In the beginning…

Riding the forum wave

Pros:

Targeted community

Basic Stats

Managed by others

Easy to spot influencers

Not easily accepted

Cons:

Hard to read and track stats

Time consuming

Loose focus

Running your own forum?

Time consuming Your community

The blogs…

Riding the blog wave

Pros:

Somehow targeted

Basic Stats

Managed by others

Easy to spot influencers

Not easily accepted

Cons:

Hard to read and track stats

Time consuming

Loose focus

Running your own blog?

Time consuming Leading

Microblogging…

There are probably ~ 5K Bulgarians on Twitter Edno23 ~ 16K

The sore feeling of a silent disco

Professionally

Professionally

Interacting throughContent

Emotional Viral Saves you time OpenNot brandable

Engaging and funny

But out of reach

On the Go

Content is not enough

It’s all about passion

Key takeaways:

Open

Own

Customizable

Valuable