Beyond a basic facebook page
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Transcript of Beyond a basic facebook page
Going beyond a basic Facebook Page
Ideas for more interaction
Presented by Mia Lee@Webbiegirl on Twitter
September 12, 2011
Facebook as a business – vs. a person
• Page vs. Profile• Profiles = limited number of friends. • If the business is a Profile it will ask to “Friend”
people = see other people’s photos, information, write on their wall, and many more things that businesses should not be doing
• Business have the ability to use many tools, analytics and other resources.
https://www.facebook.com/pages/create.php?migrate
Why Facebook Pages
• Free and easy to create• Visible to those without a Facebook account• Provides analytics (Insights)• You can create Ad Campaigns • Vanity URLs, blog feeds, Notes, apps & more
We have a Facebook Page. Now what?
• Integrated Campaigns• Landing Pages• Contests and sweepstakes• Coupons
Integrated Campaigns
Local Brands
Mead’s Corner Fancam
National Brands
Ways To Order
Landing Page (top)
Landing Page (bottom)
How To – Apps
• Graphic design, web developer• Host the code and graphic on your site• Facebook or 3rd Party Apps assistance• Developer create canvas page• 3rd party Services
Eventbrite Integration
Integrated ticket sales with EventBrite
Contests
• Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.
Facebooks Promo Guidelineshttps://www.facebook.com/promotions_guidelines.php
Facebook Contest App
What Promotion Access Looks Like
Facebook Page Guiding Principleshttp://ads.ak.facebook.com/ads/FacebookAds/Best_Practice_Guide_042811_10.pdf
http://www.socialmediaexaminer.com/facebook-promotions-what-you-need-to-know/ Facebook Promotions