Beyond facebook slideshare 04 13
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Transcript of Beyond facebook slideshare 04 13
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How Social Are You?
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What are QR Codes?
• QR = Quick Response
• Matrix (2 Dimensional) Barcodes
• Links mobile users directly to websites, landing pages, videos, coupons and Apps
• Originally created for Auto industry in Japan (1994) to track vehicles and parts
• Increases call to action as it is quick, easy and requires little effort
• In October 2011, 20 million US Smartphone users scanned a QR code
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How to Read and Create QR Codes• Download a free QR scanner
from App Store (QRReader and i-nigma)
• Transforms your mobile camera into a barcode scanner to connect directly to the internet
• Free QR Creation sites: kaywa.com, www.GOQR.me, QRstuff.com
• Customize QR codes to match your brand or campaign
• Make sure QR Code sends prospects to a relevant location
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Where Should You Display QR Codes?• Signage: Must be in a location that will allow easy scanning
• Print: Flyers, Ads, Direct mail, Brochures, Business cards
• Promotional Items
• Follow QR print requirements/guidelines and test codes
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What is Pinterest?
• 3rd most popular social network site • Largest demographic: Women 25-34 • A Virtual Pinboard• Allows users to pin, search, follow and
share photos, videos and ideas• 70% of users are there for shopping
inspiration vs. 17% of Facebook users
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Why use Pinterest?
• Surpassed 10 million users faster than any other site
• A photo is worth 1,000 words: Share Photos & Videos of Your Products, Services & Customers
• Brand Awareness • Attract Prospective Home Buyers as
Followers • Contests & Giveaways• Search Engine Optimization
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The Providence Group – Branding Example
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Google+ Features
Stream
Circles
Sparks
Hangouts
Messenger
Pages
Badges
Local
Events
Explore
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Why Use Google+?
• Improve search engine rankings
• Google+ Integrates Google Local & Google Places
• Google is adding a social layer to everything it does
• Google+ has 150 million active monthly users
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What to Post?
• Videos• Photos• News/
Updates• Blog Posts
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What is Foursquare?
• 2.5 billion check ins & 25 million users
• Share your check ins• Get recommendations • Get deals• Offer specials
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How to use Foursquare?
Set up your location(s) and offer specials.
Examples: • Free drink or appetizer• 10% off auto repair service• $15 off salon services• 20% off t-shirt purchases• Free ice cream• $3 off admission • Whatever you want. You decide
what’s best for your company.
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Example: Lennar Atlanta Check-In Special
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What is Instagram?
“Instagram is a fun and quirky way to share your life with friends through a series of pictures.”
100 million users (Sep. 2012)
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Why use Instagram?
• Visuals are impactful
• Low-cost artistic photography
• Easy to use
• Facebook integration
• 40% of brands on Interbrand Top 100 use Instagram
From: Taco BellMerry#Christmas"Taco Bell. Live Más"
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How could I use Instagram?
• Post photos
• Ask customers to post photos
• Launch a photo sharing contest
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Tying it All Together: Keystone Custom Homes Blog, Website, Facebook, Twitter, Google+, Pinterest
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Did it work?
During the six week promotion: • 26 coupons redeemed• 67 Gross sales • 35 Net sales
% change over same period in 2011:• Gross sales up by 26.42%• Net sales up by 59.09%
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Questions?
Contact:Carol MorganMIRM, CAPS, CSPMarketing RELEVANCE
50 Shotgun RoadCartersville, GA 770-383-3360 [email protected]@AtlantaPR Thank You!