Berlin Sponsorship Prospectus

Berlin Summit May 18, 2017 Station Berlin

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Event Overview

AWS Summit Berlin

• Date: May 18, 2017

• Location: Station Berlin

• Agenda format: 6 Tracks, Expo Hall

• Targeted audience: All levels

• Targeted company size: All

• Verticals: All

• Attendees expected: 3,000

Impressions from the AWS Summit 2016 – Watch Video

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Event Details

• A free one-day event for senior decision-makers, technical decision makers, IT professionals and partners, for those

who want to learn and engage with AWS in cloud computing.

• In Berlin, the AWS Summit will feature a keynote by Amazon CTO, Dr. Werner Vogels.

• The format of the day is a 6 track event with an enterprise specific track as well as technical sessions, startup sessions

and an expo area for partners.

• Opportunity to interact and network with thought-leaders, AWS executives, customers and product experts.

• Engage in conversations with AWS leaders during business and technical sessions and discover how AWS has

become an IT game changer.

• Expected number of attendees: 3,000.

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Why Sponsor?

AWS Summits are an excellent opportunity to partner with Amazon Web

Services to highlight the global impact of cloud computing. As a

sponsor, you can generate leads for your business by showcasing products

and services to a highly eager and enthusiastic base of AWS customers and

prospects. The Partner and solutions expo will be a dedicated area with multiple

networking opportunities to engage with attendees. Plus, sponsorship of

AWS Summits include abilities to promote your brand through keynote

acknowledgement, logo display and sponsorship recognition in various event

communications.

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Attendee Demographics

AWS Summit Berlin invites a variety of AWS customers and prospect to attend, learn and network.

• 34% Technical Decision Makers - CIO, CTO, VP/Director of IT/Engineering, Architects

• 30% End Users - Developer, Engineer, Admin, Ops

• 12% Business Decision Makers - CEO, COO, Founder, VP

• 23% Other Influencers - Analyst, Press, Product Manager, Bus Development, Sales, Academic

• 59% of attendees were existing AWS customers, 41% were new to AWS

• 50% Startups and SMB, 50% Mid-Market and Enterprise

*Attendance data based on 2016 AWS Summit Berlin.

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Event Location – Station Berlin

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Sponsorship Area/Exhibition

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Sponsorship Packages Overview

Gold Silver Bronze

€ 28.000 € 18.000 € 11.000Exhibitor Elements

Exhibit Size 36qm 4,25m x 4,25m 3m x 1,5m

Complimentary Wi-Fi

Complimentary Lead Retrieval Device(s) 1 1 1

Staff Passes 8 5 3

Marketing and Promotion

Logo Placement on Event Registration Page Company Name + Link

Company Promotion on On-site Signage

PR Press Box Limited to 10 Press Kits Limited to 10 Press Kits

Promotional Banner for Email Signature

Premier Elements

Keynote Recognition

30 Minute Sponsor-Led Breakout SessionCustomer Case only – no Sales Pitch Presentation! Subject to AWS approval.

AWS reserves the right to cancel those slots if deadlines are overdue.

Sponsor Logo in Pre-Event E-mail Sent to Registered AttendeesOne-time only, date to be determined by AWS. Content to be approved by AWS.

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Gold Sponsorship Benefits

Gold

Package€28.000

Exhibitor Elements Marketing and Promotion

• Booth Size: preferred location, 36qm booth

• Includes 2 stands sharing a 6m x 12m space

• Branded booth included (Logo)

• Open feel to each stand with central, lockable 2m x

2m store for each booth

• 2 sofas (soft seats), 2 high tables with barstools and a

reception counter to the front included per stand

• Additional AV, furniture, and lead scanners available

for additional charge

• Wifi

• Lead Scan Device: 1

• Staff Passes: 8

• Promotion Banner for eMail Signature

• Logo placement on event registration page: Logo & Link

• Company promotion on onsite signage Page: Logo

• Pressbox: limited to 10 press kits

Premier Elements

• 30-minute sponsor-led breakout session. Speaking opportunity for

Gold sponsors (customer case only). Subject to approval by AWS.

AWS reserves the right to cancel those slots if Deadlines are overdue.

• Keynote recognition

• One-time inclusion of sponsor logo in pre-event e-mail sent to

registered attendees. Date to be determined by AWS. Content to be

approved by AWS.

Sponsorship opportunities are available on a first-come, first-served basis.

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Gold Sponsorship Booth

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Silver Sponsorship Benefits

Silver

Package€18.000

Exhibitor Elements Marketing and Promotion

• Booth Size: 4,25m x 4,25m

• 4 stands sharing an 8,5m x 8,5m space.

• 1 meeting tables with 4 chairs, PC Spot with 2

stools and a reception counter to the front

included per stand

• Additional AV, furniture, and lead scanners

available for additional charge

• Wifi

• Lead Scan Device: 1

• Staff Passes: 5

• Logo placement on event registration page: Logo & Link

• Company promotion on onsite signage page: Logo

• Pressbox: limited to 10 press kits

Sponsorship opportunities are available on a first-come, first-served basis.

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Silver Sponsorship Booth

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Bronze Sponsorship Benefits

Bronze

Package€11.000

Exhibitor Elements Marketing and Promotion

• Booth Size: 3m x 1,5m

• Open stand

• Each pod will have the company logo of sponsor

• Additional AV, furniture, and lead scanners

available for additional charge

• Wifi

• Lead Scan App: 1

• Staff Passes: 3

• Logo placement on event registration page: company name &

link

• Company promotion on onsite signage page: company name

Sponsorship opportunities are available on a first-come, first-served basis.

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Bronze Sponsorship Booth

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Training Sponsorship Benefits

Training

Package€5.000

Exhibitor Elements Marketing and Promotion

• Pod @ AWS Training Hall (Hands-on Labs, Certification)

• Each pod will have the company logo of sponsor

• Additional AV, furniture and lead scanners can

be purchased on request

• Wifi

• Lead Scan App: 1

• Staff Passes: 3

• Logo placement on event registration page: company name &

link

• Company promotion on onsite signage page: company name

Sponsorship opportunities are available on a first-come, first-served basis.

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Innovation Lab Sponsorship Benefits

Demo

Package€5.000

Exhibitor Elements Marketing and Promotion

• Demo Installation @ AWS Innovation Hall

• Demo will have the company logo of sponsor

• Production cost excluded

• Subject to AWS approval

• Wifi

• Lead Scan App: 1

• Staff Passes: 2

• Logo placement on event registration page: company name &

link

• Company Promotion on Onsite Signage Page: Company Name

Sponsorship opportunities are available on a first-come, first-served basis.

Example – AWS Pop-up Loft & Innovation Lab Munich

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Exclusive Business Area Sponsorship Benefits

Exclusive

Business

Area

Package€5.000

Exhibitor Elements Marketing and Promotion

• Meeting Room @ Exclusive Business Area

• Capacity for 8 Persons

• Exclusive Service, Bar Area (Drinks and Coffee

provided; no in room service)

• Individual check-in counter staffed by your

company

• Wifi

• Lead Scan App: 1

• Staff Passes: 2

• Company promotion outside the meeting room: Logo

Sponsorship opportunities are available on a first-come, first-served basis.

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Marketing Promotional Opportunities (MPOs)

MPO Opportunity Price

Charging StationLogo and 100 character message on four (4) sites. Located in the Expo Hall. €4.000

LanyardsDesign to be approved by AWS. Hand out to every attendee during registration* €7.000

Chair Drop in Keynote*Sponsor flyer dropped on every seat in the keynote room. €7.000

Wifi SponsorWifi password sponsor name €8.000

Coffee cups, napkins, sugar sticks*

Logo Placement €5.000

*Products have to be delivered by sponsor.

Sponsorship opportunities are available on a first-come, first-served basis.

Thank You!

For more information on sponsorship, please contact:

aws-de-sponsors@amazon.de

Note:- Sponsorship opportunities are available on a first-come, first-served basis. - AWS reserves the right to accept or decline the sponsorship offer.- Preference to sponsorships is given to members of APN Network.- All prices are listed are exclusive of VAT.- Sponsorship payments must be made prior to the event.