Post on 26-Dec-2014
description
BENEFITS COMMUNICATION BOOTCAMPHow to Engage and Inspire Your Employees This Year at Open Enrollment
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HOUSEKEEPING
• Slide deck will be posted on hni.com
• Q&A at the end, but feel free to ask questions throughout
• Tweet @HNIRisk or using the
hashtag #hniu to win some HNI swag!
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Thanks to our sponsors!
INTRODUCTIONS
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Matt BucherRelationship Managermbucher@hni.com262.641.5866
Andrea TarrellMarketing Director atarrell@hni.com262.641.5813
What’s wrong with benefits
communication?
1. It’s confusing.
WHO READS THIS STUFF?
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2. The subject matter can
be boring.
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Baby, tell me about that hot
voluntary dental plan
again.
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IT’S OPEN ENROLLMENT
?!?!?!?!*
*said no one ever
More like…
How much more are you going to charge me?
Can’t I just do what I did last year?
I don’t have time for this.
Huh?
3. If you don’t get it, you
can’t really value it.
PERCEIVED VALUE
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Employers pay an average of $10,522/employee for health care, but…
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4. It’s more complex than
ever before.
ALPHABET SOUP OF COMPLIANCE
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HEALTH CARE REFORM
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• Play or play / employer shared responsibility
• Minimum value requirement
• Affordability
• 30-hr eligibility rule
• Community rating
• Cadillac tax
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THE CASE FOR CHANGE
• Help employees make smart choices to manage their health
• Build trust and engagement
• Provide clarity in a confusing and complex world
• Get credit for the value you provide
• Become a recruitment magnet
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How do you eat the
Elephant ?
6 ideas for better benefits
communication this year
Use the man on the street test.1
how about…?
Think like a
marketer. 2
• Bright and yellow like the sun
• Leaves hands feeling soft and supple
• 3x faster at removing caked on food
what are the names of all of your benefits plans?
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HOW DO YOU KNOW WHAT PEOPLE WANT?
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Assume
NOTHING.
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even better…
Examples first.
Definition next.
Term last.
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Help employees
focus on what
matters to them.4
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a. To be educated on key insurance terms (deductible, copay, etc.)
b. To pick the least expensive plan that works for them.
c. To learn how to take advantage of free preventive care options.
d. To compare drug and provider coverages between plans.
what most employees want:
one size doesn’t fit all
break it up
share the agenda
11:00 AM: I’m having a baby.
11:30 AM: I’ve got kids at home.
1:30 PM: I never go to the doctor.
2:00 PM: I’m concerned about meds.
2:30 PM: I’m retiring in the next 5 years.
Have FUN! 5
Get Covered Illinois
Colorado Consumer Health Initiative
SOURCE: http://otlcreative.wordpress.com/tag/fun-benefits-communication/
Take the
long view… 6
Keeping it alive…
• Make info easily accessible to employees (digital and mobile)
• Share a story
• Social wellness tools
• Mix up the channels: – Video– Podcasts– Blogs– Payroll stuffers– Newsletters– [Optional] Meetings– FAQs– Testimonials / success stories– Text messages– Voicemails
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Tools to help you make it
happen
PICK YOUR PATH
Start with a communication & tech audit then:
– Use a third party tool [there are a few we’re big fans of]
– Work with your benefits partner
– Do it yourself!
*your enrollment system might not cut it
Jellyvision
• Interactive conversation walking employees through the enrollment process
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demo video
Jellyvision
• What we love:
– Customizable
– Highly engaging decision support for employees
– Employee can consume information at their own pace and dig into what they don’t understand
– Breaks information down in a fun, sticky way
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Maxwell Health
• Multi-carrier enrollment tool that provides a shopping experience that people are used to.
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demo video
Maxwell Health
• What we love:
– Easy administration
– Great interface with Amazon-like shopping experience
– Allows for product “bundling”
– Mobile app pulls together all insurance cards and key info
– Interfaces directly with carrier and payroll
– Integrates with HealthAdvocate
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Guidespark
• GuideSpark provides customized videos for employee communications on all HR topics using animated graphics.
80demo video
GuideSpark
• What we love:
– Videos are completely customized to you
– Professional support for content/script
– Can use company branding (colors, logos, etc.)
– Fun, attention getting, entertaining
– Can use outside of enrollment
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Employer brand project with HNI
• Custom communication materials produced by copywriters and graphic designers
• Revamped enrollment presentations
• Prezi voiceover videos
• Year-round communications
Ballpark cost: depending on scope, $2-15K
3rd Party Enrollment Specialists
• Independent resources for one-on-one communication and support
• Call centers for decision support
• May be available through your carriers
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Others out there…
• CieloStar
• BenefitFocus
• bswift
• What others have you heard of…?
Prezi
Canva
Emaze
Powtoon
Wooshi
Do it yourselfResources that may help if you have some time & creativity:
presentation software and storytelling tool for presenting ideas on a virtual canvas, navigates by panning and zooming
graphic design resource with photo editing, stock art, flyer and poster templates, and more
cloud-based presentation software with high quality templates including formats using 3D animations & video backgrounds
“do it yourself” software for creating animated presentations and animated video
post information about a video project, your ideal length, and budget and creative pros will pitch their services
ACTION ITEMS
• See how your enrollment materials stack up against our 6 tips
• Enlist HNI for a full tech and communications audit
• Make friends with your marketing team
• Experiment with Prezi and other communication tools
• Build a gameplan for this year’s enrollment
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Thank You hni.com