And Why You Should Want To

Bob GaynorChief Marketing Geek, Geek Speak

How to Use LinkedIn for Your Business

Advantages of LinkedIn Increase your visibility

Search for customers, suppliers, partners and employees

Find networking opportunities

Keep up with changes in your industry

Track your competitors

Disadvantage of LinkedIn More useful if you sell to other businesses

Useful for b-to-c companies that buy from other businesses

Useful for tracking b-to-c industry changes

Useful for tracking b-to-c competitors Useful for tracking b-to-c industry networking

events Useful for finding new employees

Increase Your Visibility Fill out your profile completely

Use important key words in your headline &

summary

Upload a professional photo

Show your past affiliations: colleges and jobs

Give your profile a custom URL & make it public

Include links to your web page & blog in your profile

Increase Your Visibility Fill out your profile completely

Get at least 3 recommendations (give them first)

Increase Your Visibility Build your network to 500+

start with people you knowintroduce people to others

Increase chances of being found Increase the number of people you can search Update your status at least weekly

Increase Your Visibility Join groups relevant to your business (up to 50) Relevant groups are from

your industryyour customers’ industriesyour suppliers’ industriesopen networkers

Joining groups lets youask and answer questionsinvite members to connectattract clients & customers

Increase Your Visibility Participate in LinkedIn Answers

industry-specific questions

function-specific questions

answer questions to build credibility

add links to your blog posts

attract customers & clients

Find Networking Opportunities LinkedIn Events

strengthen on-line relationshipssee events people in your network are attendinglet people know what events you are attendinginvite people to attend your own eventspromote events where you are presentingattract clients & customers

Search for Customers, Suppliers, Partners & Employees Advanced Search People: search by a combination ofnametitle (current or past)company (current or past)schoolgeographyindustrygroup membership

Search for Customers, Suppliers, Partners & Employees Company: search by

name Results:

company overviewpeople in your network who work therepeople from your college who work therecompany activity – mostly new hires & promotions

Keep Up with Industry ChangesTrack Competitors LinkedIn Signal

Follow the status updates of:specific peoplea specific company or people at a specific companya specific keyword or keywordsa specific industry (from a list created by LinkedIn)

Privacy and Security Social Advertising

If you have recommended a person or company, that information can appear with that person or company’s ads.

Enhanced AdvertisingLinkedIn can use your info to target ads to you.

Partner (Advertiser) EmailAdvertisers can send you email.

Data Sharing3rd party applications can capture and share your information.

Questions ?

I help businesses and colleges share their stories

with marketing and technology. Please contact me

if I can help you.